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How Mobile-Centric Operators Can Challenge Quad-Play Bundles: Conquering The Great Indoors

  • ID: 4495825
  • Report
  • March 2018
  • Region: Global
  • 19 pages
  • Analysys Mason Group
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To address home usage, mobile-centric operators should develop unlimited multi-device bundles rather than emulating fixed broadband.

This report describes the nature of the threat to mobile-centric operators' businesses from fixed-mobile convergence (FMC) bundling - a threat that is real in some markets and latent in others. It indicates how viable it is for mobile-centric operators to tackle the problem and directly address the residential spend that currently goes to integrated operators.

The report also provides recommendations for mobile-centric operators as to the services that would best address the problem but not damage cash flow or represent excessive risk.

It is based on several sources.

  •  Internal research: the European Telecoms  Market Matrix, wireless and fixed traffic forecasts, the Consumer smartphone analytics survey and series of reports, and previous studies on 4G and 5G fixed–wireless access.
  • Discussions with stakeholders in consumer telecoms, including break-out sessions at Analysys Mason’s European Telecoms Summit in London in 4Q 2017.

The report answers the following questions:

  • How potent a threat is FMC bundling to the mobile-centric operator?
  • How much of current fixed data traffic could mobile-centric operators address?
  • Is competing for low-yield data wasteful or prudent?
  • Is it better to extend the mobile service or to replicate the fixed service in terms of marketing and capex?

Who Should Read this Report

  • Strategy teams at mainstream mobile-centric operators to gain an assessment of the position of mobile in an increasingly FMC-dominated consumer space, and to map out the field of possibilities for competing against integrated operators.
  • Strategy teams at integrated operators to understand the types of response mobile-centric operators will take to future FMC services.
Note: Product cover images may vary from those shown
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Executive Summary
Why Mobile-Centric Operators Must Address In-Home Usage
Capacity And Quality Of Mobile Networks: Real Or Overstated Problems?
Unlimited Plus Or Fixed-Wireless?
About the Author

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