The Pea protein market in Africa contributes very little share of global pea protein market. South Africa leads the pea protein market in the region and captures around 60% of total pea protein market in Africa. Egypt and Nigeria are other major markets.
Africa market possess huge growth potential and major pea protein producers are intending to be early investors in the region to capture market opportunities. However, high cost is the major restraint in the price sensitive market. Manufacturers needs to innovate considering the economic conditions and the trends in the region. Marketing strategy would play an important role to project pea protein as a necessity and convenience and help to change the customer’s perception. At present, however, the poor infrastructure and very low awareness among the population in the region makes it only the minor contributor.
Currently, in the major African countries the people have started preferring pea protein due to excellent nutritional qualities. It is expected to play an important role in the food industry of Africa especially for food formulation and fortifications. The price of the pea protein is one-third to that of the whey powder and is comparable with the soy protein. The health benefits, usability and the affordability of the pea protein are expected to be the major driving force for the development of pea protein market tin the Africa.
Given the sourcing methods and the ease of production, pea protein is forecasted for high return on investment compared to other sources of protein. Given the financial, resources and technological constraints of the region, it still has a good potential of developing and innovating an affordable method for the production of crops and it’s processing which may lead to the evolution of low cost pea protein processing methods.
Key Deliverables:
Africa market possess huge growth potential and major pea protein producers are intending to be early investors in the region to capture market opportunities. However, high cost is the major restraint in the price sensitive market. Manufacturers needs to innovate considering the economic conditions and the trends in the region. Marketing strategy would play an important role to project pea protein as a necessity and convenience and help to change the customer’s perception. At present, however, the poor infrastructure and very low awareness among the population in the region makes it only the minor contributor.
Currently, in the major African countries the people have started preferring pea protein due to excellent nutritional qualities. It is expected to play an important role in the food industry of Africa especially for food formulation and fortifications. The price of the pea protein is one-third to that of the whey powder and is comparable with the soy protein. The health benefits, usability and the affordability of the pea protein are expected to be the major driving force for the development of pea protein market tin the Africa.
Given the sourcing methods and the ease of production, pea protein is forecasted for high return on investment compared to other sources of protein. Given the financial, resources and technological constraints of the region, it still has a good potential of developing and innovating an affordable method for the production of crops and it’s processing which may lead to the evolution of low cost pea protein processing methods.
Key Deliverables:
- Market trends since 2014 and five year forecasts of market growth
- Detailed analysis of the micro and macro elements influencing demand trends
- Identifying opportunity spaces across segments and countries
- Supply & demand side trend and analysis
- Price trend analysis, investment prospects and competition pattern
- Insights on growth potential of the market
- Detailed analysis of major producers covering financial investments & strategies adopted
- Competitive landscape of the industry
Table of Contents
1. Introduction
2. Summary
3. Industry Dynamics
4. Market Size and Forecast
5. Country Market Share
6. Competitive Analysis
7. Company Profiles
Companies Mentioned
- Burcon Nutrascience Corporation
- Shandong Jianyuan Group
- The Scoular Company
- Axiom Foods
- Farbest Brands
- Fenchem Inc
- Roquette Frerers
- Sotexpro S.A.
- Yantai Oriental Protein Tech Co., Ltd
- Cosucra Groupe Warcoing S.A.
- Hill Pharma Inc
- Ingredion Inc
- Kerry Inc
- Prinova Group LLC
- Puris, LLC
