Reputation Analysis Airlines 2018

  • ID: 4496612
  • Report
  • 172 pages
  • research tools
1 of 4

FEATURED COMPANIES

  • Air France
  • Austrian Airlines
  • British Airways
  • EasyJet
  • Eurowings
  • KLM
  • MORE

The study is based on 6.3 million brand mentions in international media containing print, online and social media in connection with ten airlines. Key Performance Indicators (KPI) show different aspects of airline reputation in comparison.

Analyzed brands: Air France, Austrian Airlines, British Airways, EasyJet, Eurowings, KLM, Lufthansa, Ryanair, Swiss, United Airlines.

Method: mentions in about 15,000 international print, 750,000 online, and 250 million social media in seven languages have been analyzed for the study.

Period of analysis: December 2016 – November 2017

Region: seven language areas (Dutch, English, French, German, Italian, Portuguese, Spanish)

Calculations: Rankings and statistical Reputation Positioning

The results of this study are based on the data provided by Adwired, Zurich.

Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Air France
  • Austrian Airlines
  • British Airways
  • EasyJet
  • Eurowings
  • KLM
  • MORE

1.  Management Summary

2.  Research Design

3.  Media Presence

4.  Brand Health

5.  Brand Promoter Score

6.  Brand Perception

7.  Brand Strategy

8.  Reputation Risk

9.  Brand Sustainability

10. Reputation Positioning

11. Contact

Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
  • Air France
  • Austrian Airlines
  • British Airways
  • EasyJet
  • Eurowings
  • KLM
  • Lufthansa
  • Ryanair
  • Swiss
  • United Airlines
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Adroll
adroll