The study is based on 6.3 million brand mentions in international media containing print, online and social media in connection with ten airlines. Key Performance Indicators (KPI) show different aspects of airline reputation in comparison.
Analyzed brands: Air France, Austrian Airlines, British Airways, EasyJet, Eurowings, KLM, Lufthansa, Ryanair, Swiss, United Airlines.
Method: mentions in about 15,000 international print, 750,000 online, and 250 million social media in seven languages have been analyzed for the study.
Period of analysis: December 2016 – November 2017
Region: seven language areas (Dutch, English, French, German, Italian, Portuguese, Spanish)
Calculations: Rankings and statistical Reputation Positioning
The results of this study are based on the data provided by Adwired, Zurich.
1. Management Summary
2. Research Design
3. Media Presence
4. Brand Health
5. Brand Promoter Score
6. Brand Perception
7. Brand Strategy
8. Reputation Risk
9. Brand Sustainability
10. Reputation Positioning