Bundle: U.S. Food Market Outlook 2018 & U.S. Beverage Market Outlook 2018

  • ID: 4496871
  • Report
  • Region: United States
  • 652 Pages
  • Packaged Facts
1 of 4

FEATURED COMPANIES

  • Bimbo
  • Coca-Cola
  • Fresh Express
  • Mamma Chia
  • Pepsi
  • Suzie’s
  • MORE

This all-new U.S. Food Market Outlook 2018 brings you a comprehensive look at the largest categories in the retail packaged foods market, spanning all sections of the grocery store (center-store shelf stable, frozen, meat case, dairy case, cheese section, deli, produce).

The systematic, category-by-category analysis, data, and insights provided lay out:

  • Key opportunities for sale growth
  • Economic factors to market growth
  • Market sizing (volume and dollars) – 5-year historic trending and forecast
  • Category and segment dollar sales
  • Marketer competition:  key marketers and share of sales, M&A activity
  • Illustration-rich coverage of new product, marketing and retail trends and innovation
  • Sales by retail outlet
  • Consumer trends: product usage, consumption trends, brand usage

Scope of Report

U.S. Food Market Outlook 2018 focuses on the market for selected food products sold to consumers in the United States through retail channels.  All retail channels of distribution are covered including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels such as online and mail order. Market size data are provided at the retail sales level for 2012-2017 and projections for 2017-2022. 

Methodology

The information in U.S. Food Market Outlook 2018 was obtained from both primary and secondary research. Primary research included consultation with industry sources and visits to retail stores. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications and other market research sources. Our analysis of consumer trends relies on data from various sources including Simmons National Consumer Surveys for Spring 2007 through Spring 2017. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population. 

U.S. Beverage Market Outlook 2018

Despite the general maturity of the top packaged beverage categories—with bottled water as a notable exception—beverage manufacturers and marketers can pinpoint various opportunities for future growth. U.S. Beverage Market Outlook 2018 provides a comprehensive analysis of the leading categories in retail packaged beverages, spanning all sections of the grocery store,  and detailing how marketing tools, clean labels, environmental consciousness, packaging, and marketing tools can all lead to profitable innovation. 

Covered by this comprehensive new report are:

  • Bottled and Enhanced Waters
  • Carbonated Beverages
  • Energy & Sports Drinks
  • Juices
  • Coffee & Ready-To-Drink Coffee
  • Tea & Ready-To-Drink Tea
  • Dairy Beverages & Non-Dairy Milk Alternatives

Carbonated beverages will continue to lead the market in dollar volume through 2022, but sales will continue to sag as consumers opt for less sugary beverages and for beverage categories with healthier options. The migration away from soda will keep driving growth in bottled water, coffee, and tea—all of which will have a CAGR of at least 4% during the forecast period. Despite the occasional controversy, energy and sports drinks remain popular with Millennials as well as sub-segments such as gamers and athletes, and consumer trend-savvy innovation in this arena will also drive market opportunities growth.

Scope and Methodology

U.S. Beverage Market Outlook 2018 focuses on the market for selected beverage products sold to consumers in the United States through retail channels.  Market size data are provided at the retail sales level for 2012-2017 and projections for 2017-2022.

READ MORE
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Bimbo
  • Coca-Cola
  • Fresh Express
  • Mamma Chia
  • Pepsi
  • Suzie’s
  • MORE

Chapter 1: Executive Summary
Scope
Methodology
Cereal
Key Opportunities For Future Growth
Chocolate Candy
Key Opportunities For Future Growth
Cookies
Key Opportunities For Future Growth
Fresh Bread
Key Opportunities For Future Growth
Fresh Packaged Salads
Key Opportunities For Future Growth
Frozen Dinners/Entrees
Key Opportunities For Future Growth
Frozen Pizza
Key Opportunities For Future Growth
Ice Cream And Frozen Novelties
Key Opportunities For Future Growth
Meal And Snack Bars
Key Opportunities For Future Growth
Meat And Poultry
Key Opportunities For Future Growth
Natural And Specialty Cheese
Key Opportunities For Future Growth
Salty Snacks
Key Opportunities For Future Growth
Soup
Key Opportunities For Future Growth
Yogurt
Key Opportunities For Future Growth

Chapter 2: Cereal
Scope
Methodology
The Market
Retail Sales Of Cereal Nearly $11 Billion In 2017

Table 2-1 U.S. Cereal Market Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)
Table 2-2 U.S. Cereal Market Retail Volume Sales, 2012–2017 (In Pounds And Percent Change)

Market Segmentation
Category Sales

Figure 2-1 U.S. Cereal Category Retail Dollar Shares 2017 (Percent)
Table 2-3 U.S. Cereal Market Retail Dollar Sales: By Category, 2015–2017 (In Millions Of Dollars And Percent Change)

Factors To Market Growth
Sluggish Economy Impacts Consumer Spending

Figure 2-2 Change In Real Gdp And Personal Consumption Expenditures, 2007–2017 (Percent Change)

Unemployment Rate Declines To Below Pre-Recession Levels

Figure 2-3 U.S. Unemployment Rate, 2004-2017 (Percent)

Median Household Incomes At All-Time High In 2016

Figure 2-4 Real Median Household Income, 2004-2016 (Dollars)

Sluggish Growth Of Household Formations

Figure 2-5 Number Of U.S. Households, 2007-2017 (Millions)

Marketer Competition
General Mills And Kellogg Control 50% Of Total Market, 60% Of Cold Cereal

Figure 2-6 Dollar Shares Of U.S. Cold Cereal: By Top Marketers, 2017 (Percent)
Table 2-4 Selected Marketers/Brands Of Cereal, 2017

M&A Activity
New Product Trends
Opportunities For Next-Generation Product Innovation

Table 2-5 Selected New Products

Marketing Trends
Opportunities For Marketing Innovation
Retail Competition
Channel Shares

Table 2-6 Cereal: U.S. Retail Dollar Sales And Shares By Channel, 2017 (In Millions Of Dollars And Percent)

Role Of Online And E-Grocers
Consumer Trends
Product Usage Rates

Figure 2-7 Household Consumption Rates For Cereal And Other Breakfast Products, 2007-2017 (Percent Of Households)

Usage By Product Type

Table 2-7 Types Of Cold Cereal Eaten Most Often, 2007-2017 (Percent Of U.S. Households That Eat Cold Cereal)

Consumption Trends

Table 2-8 Portions Of Cold Cereal Eaten In Last 7 Days, 2007-2017 (Percent Of U.S. Households That Eat Cold Cereal)
Table 2-9 Portions Of Hot Cereal Eaten In Last 7 Days, 2007-2017 (Percent Of U.S. Households That Eat Hot Cereal)

Brand Usage Trends

Figure 2-8 Top Gainers Of Leading Cold Cereal Brands Eaten Most Often In Last 7 Days, 2007-2017 (Percent Of U.S. Households That Eat Cold Cereal)
Table 2-10 Brands Of Cold Cereal Eaten Most Often By Households In The Last 7 Days, 2007-2017 (Percent Of Households That Eats Cold Cereal)
Table 2-11 Brands Of Hot Cereal Eaten Most Often By Households In The Last 7 Days, 2007-2017 (Percent Of Households That Eats Hot Cereal)

Chapter 3: Chocolate Candy
Scope
Methodology
The Market
Retail Sales Of Chocolate Candy $22 Billion In 2017
Market To Exceed $24 Billion By 2022

Table 3-1 U.S. Chocolate Candy Market Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Key Opportunities For Future Growth
Volume Sales

Table 3-2 U.S. Chocolate Candy Market Retail Volume Sales, 2012–2017 (In Millions Of Pounds And Percent Change)

Market Segmentation
Category Sales

Figure 3-1 U.S. Chocolate Candy Category Retail Dollar Shares 2017 (Percent)
Table 3-3 U.S. Chocolate Candy Market Retail Dollar Sales: By Category, 2015–2017 (In Millions Of Dollars And Percent Change)

Factors To Market Growth
Sluggish Economy Impacts Consumer Spending

Figure 3-2 Change In Real Gdp And Personal Consumption Expenditures, 2007–2017 (Percent Change)

Unemployment Rate Declines To Below Pre-Recession Levels

Figure 3-3 U.S. Unemployment Rate, 2004-2017 (Percent)

Median Household Incomes At All-Time High In 2016

Figure 3-4 Real Median Household Income, 2004-2016 (Dollars)

Sluggish Growth Of Household Formations

Figure 3-5 Number Of U.S. Households, 2007-2017 (Millions)

Marketer Competition
Hershey And Mars Control Nearly 70% Of The Mass Market

Figure 3-6 Dollar Shares Of U.S. Mass Retail Chocolate Candy: By Top Marketers, 2017 (Percent)
Table 3-4 Selected Marketers/Brands Of Chocolate Candy, 2017

M&A Activity
New Product Trends
Opportunities For Next-Generation Product Innovation

Table 3-5 Selected New Products

Marketing Trends

Table 3-6 Selected Marketing Initiatives

Opportunities For Marketing Innovation

Table 3-7 Selected Marketing Innovation

Retail Competition
Channel Shares

Table 3-8 Chocolate Candy: U.S. Retail Dollar Sales And Shares By Channel, 2017 (In Millions Of Dollars And Percent)

Role Of Online And E-Grocers
Consumer Trends
Product Usage Rates

Table 3-9 Consumption Rates For Chocolate & Other Candy, 2007-2017 (Percent Of Adults)
Table 3-10 Types Of Chocolate & Other Candy Eaten Most Often, 2007-2017 (Percent Of Adults That Eat Chocolate & Other Candy)

Consumption Trends

Table 3-11 Servings Of Chocolate & Other Candy Eaten In Last 30 Days, 2007-2017 (Percent Of U.S. Adults That Eat Chocolate & Other Candy)

Brand Usage Trends

Figure 3-7 Top Gainers Of Leading Chocolate Candy Brands Eaten Most Often, 2007-2017 (Percent Of U.S. Adults That Eat Chocolate Candy)
Table 3-12 Brands Of Chocolate Candy Eaten Most Often By Adults, 2007-2017 (Percent Of Adults That Eat Chocolate Candy)

Chapter 4: Cookies
Scope
Methodology
The Market
Retail Sales Of Cookies Nearly $10 Billion In 2017
Market To Reach Nearly $11 Billion By 2022

Table 4-1 U.S. Cookies Market Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Key Opportunities For Future Growth
Volume Sales

Table 4-2 U.S. Cookies Market Retail Volume Sales, 2012–2017 (In Pounds And Percent Change)

Factors To Market Growth
Sluggish Economy Impacts Consumer Spending

Figure 4-1 Change In Real Gdp And Personal Consumption Expenditures, 2007–2017 (Percent Change)

Unemployment Rate Declines To Below Pre-Recession Levels

Figure 4-2 U.S. Unemployment Rate, 2004-2017 (Percent)

Median Household Incomes At All-Time High In 2016

Figure 4-3 Real Median Household Income, 2004-2016 (Dollars)

Sluggish Growth Of Household Formations

Figure 4-4 Number Of U.S. Households, 2007-2017 (Millions)

Marketer Competition
Mondelez Controls About 40% Of The Market

Figure 4-5 Dollar Shares Of U.S. Cookies: By Top Marketers, 2017 (Percent)
Table 4-3 Selected Marketers/Brands Of Cookies, 2017

M&A Activity
New Product Trends
Opportunities For Next-Generation Product Innovation

Table 4-4 Selected New Products

Marketing Trends
Opportunities For Marketing Innovation

Table 4-5 Selected Marketing Innovation

Retail Competition
Channel Shares

Table 4-6 Cookies: U.S. Retail Dollar Sales And Shares By Channel, 2017 (In Millions Of Dollars And Percent)

Role Of Online And E-Grocers
Consumer Trends
Product Usage Rates

Table 4-7 Consumption Rates For Ready-To-Eat Cookies, 2007-2017 (Percent Of Households)

Usage By Product Type

Table 4-8 Types Of Cookies Eaten Most Often, 2007-2017 (Percent Of U.S. Households That Eat Cookies)

Usage By Kind Of Product

Table 4-9 Kinds Of Cookies Eaten Most Often, 2013-2017 (Percent Of U.S. Households That Eat Cookies)

Consumption Trends

Table 4-10 Packages Of Cookies Eaten In Last 30 Days, 2007-2017 (Percent Of U.S. Households That Eat Cookies)

Brand Usage Trends

Figure 4-6 Top Gainers Of Leading Cookie Brands Eaten Most Often, 2007-2017 (Percent Of U.S. Households That Eat Cookies)
Table 4-11 Brands Of Cookies Eaten Most Often By Households, 2007-2017 (Percent Of Households That Eats Cookies)

Chapter 5: Fresh Bread
Scope
Methodology
The Market
Retail Sales Of Fresh Bread $16 Billion In 2017
Market To Reach Nearly $17 Billion By 2022

Table 5-1 U.S. Fresh Bread Market Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Key Opportunities For Future Growth
Volume Sales

Table 5-2 U.S. Fresh Bread Market Retail Volume Sales, 2012–2017 (In Pounds And Percent Change)

Market Segmentation
Category Sales

Figure 5-1 U.S. Fresh Bread Category Retail Dollar Shares 2017 (Percent)
Table 5-3 U.S. Fresh Bread Market Retail Dollar Sales: By Category, 2015–2017 (In Millions Of Dollars And Percent Change)

Factors To Market Growth
Sluggish Economy Impacts Consumer Spending

Figure 5-2 Change In Real Gdp And Personal Consumption Expenditures, 2007–2017 (Percent Change)

Unemployment Rate Declines To Below Pre-Recession Levels

Figure 5-3 U.S. Unemployment Rate, 2004-2017 (Percent)

Median Household Incomes At All-Time High In 2016

Figure 5-4 Real Median Household Income, 2004-2016 (Dollars)

Sluggish Growth Of Household Formations

Figure 5-5 Number Of U.S. Households, 2007-2017 (Millions)

Marketer Competition
Bimbo, Flowers And Private Label Control 70% Of The Market

Figure 5-6 Dollar Shares Of U.S. Fresh Bread: By Top Marketers, 2017 (Percent)
Table 5-4 Selected Marketers/Brands Of Fresh Bread, 2017

M&A Activity
New Product Trends
Opportunities For Next-Generation Product Innovation

Table 5-5 Selected New Products

Marketing Trends

Table 5-6 Selected Marketing Initiatives

Opportunities For Marketing Innovation

Table 5-7 Selected Marketing Innovation

Retail Competition
Channel Shares

Table 5-8 Fresh Bread: U.S. Retail Dollar Sales And Shares By Channel, 2017 (In Millions Of Dollars And Percent)

Role Of Online And E-Grocers
Consumer Trends
Product Usage Rates

Table 5-9 Consumption Rates For Bread, 2007-2017 (Percent Of Households)

Usage By Product Type

Table 5-10 Types Of Bread Eaten Most Often, 2007-2017 (Percent Of Households That Eat Bread)

Consumption Trends

Table 5-11 Loaves Of Bread Eaten In Last 7 Days, 2007-2017 (Percent Of U.S. Households That Eat Bread)

Brand Usage Trends

Figure 5-7 Top Gainers Of Leading Bread Brands Eaten Most Often, 2007-2017 (Percent Of U.S. Households That Eat Bread)
Table 5-12 Brands Of Bread Eaten Most Often By Households, 2007-2017 (Percent Of Households That Eats Bread)

Chapter 6: Fresh Packaged Salads
Scope
Methodology
The Market
Retail Sales Of Fresh Packaged Salads $6 Billion In 2017
Market To Reach $8 Billion By 2022

Table 6-1 U.S. Fresh Packaged Salads Market Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Key Opportunities For Future Growth
Volume Sales

Table 6-2 U.S. Fresh Packaged Salads Market Retail Volume Sales, 2012–2017 (In Pounds And Percent Change)

Market Segmentation
Category Sales
Factors To Market Growth
Sluggish Economy Impacts Consumer Spending

Figure 6-1 Change In Real Gdp And Personal Consumption Expenditures, 2007–2017 (Percent Change)

Unemployment Rate Declines To Below Pre-Recession Levels

Figure 6-2 U.S. Unemployment Rate, 2004-2017 (Percent)

Median Household Incomes At All-Time High In 2016

Figure 6-3 Real Median Household Income, 2004-2016 (Dollars)

Sluggish Growth Of Household Formations

Figure 6-4 Number Of U.S. Households, 2007-2017 (Millions)

Marketer Competition
Fresh Express, Dole And Private Label Control About 75% Of The Market

Figure 6-5 Dollar Shares Of U.S. Fresh Packaged Salads: By Top Marketers, 2017 (Percent)
Table 6-3 Selected Marketers/Brands Of Fresh Packaged Salads, 2017

M&A Activity
New Product Trends
Opportunities For Next-Generation Product Innovation

Table 6-4 Selected New Products

Marketing Trends
Opportunities For Marketing Innovation
Retail Competition
Channel Shares

Table 6-5 Fresh Salads: U.S. Retail Dollar Sales And Shares By Channel, 2017 (In Millions Of Dollars And Percent)

Role Of Online And E-Grocers
Consumer Trends
Bagged/Packaged Salads Eaten By 70% Of Households

Table 6-6 Consumption Rates For Bagged/Packaged Salads And Fresh Produce, 2009-2017 (Percent Of Households)

Consumers Of Packaged Salad And Fresh Produce Share Many Characteristics With Some Distinctions

Table 6-7 Demographic Characteristics Of Bagged/Packaged Salad And Fresh Produce Eaters, 2017 (Index)

Organic Consumption

Table 6-8 Consumption Rates For Organic Vegetables, 2016-2017 (Percent Of Households That Eat Fresh Produce)

Organic Vegetables Eaten Most By Younger, Higher Income Households

Table 6-9 Demographic Characteristics Of Organic Vegetable Eaters, 2017 (Index)
Table 6-10 Brands Of Bagged/Packaged Salads Eaten Most Often By Households, 2009-2017 (Percent Of Households That Eats Bagged/Packaged Salads)

Chapter 7: Frozen Dinners/Entrees
Scope
Methodology
The Market
Retail Sales Of Frozen Dinners/Entrees At $10 Billion In 2017
Market To Fall Below $10 Billion By 2022

Table 7-1 U.S. Frozen Dinners/Entrees Market Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Key Opportunities For Future Growth
Volume Sales

Table 7-2 U.S. Frozen Dinners/Entrees Market Retail Volume Sales, 2012–2017 (In Millions Of Pounds)

Market Segmentation
Segment Sales

Figure 7-1 U.S. Frozen Dinners/Entrees Segment Retail Dollar Shares 2017 (Percent)
Table 7-3 U.S. Frozen Dinners/Entrees Market Retail Dollar Sales: By Segment, 2015–2017 (In Millions Of Dollars And Percent Change)

Factors To Market Growth
Sluggish Economy Impacts Consumer Spending

Figure 7-2 Change In Real Gdp And Personal Consumption Expenditures, 2007–2017 (Percent Change)

Unemployment Rate Declines To Below Pre-Recession Levels

Figure 7-3 U.S. Unemployment Rate, 2004-2017 (Percent)

Median Household Incomes At All-Time High In 2016

Figure 7-4 Real Median Household Income, 2004-2016 (Dollars)

Sluggish Growth Of Household Formations

Figure 7-5 Number Of U.S. Households, 2007-2017 (Millions)

Marketer Competition
Nestlé And Conagra Control Over Half Of Market

Table 7-4 Selected Marketers/Brands Of Frozen Dinners/Entrees, 2017

M&A Activity
New Product Trends
Opportunities For Next-Generation Product Innovation
Marketing Trends

Table 7-6 Selected Marketing Initiatives

Opportunities For Marketing Innovation
Retail Competition
Channel Shares

Table 7-7 Frozen Dinners/Entrees: U.S. Retail Dollar Sales And Shares By Channel, 2017 (In Millions Of Dollars And Percent)

Role Of Online And E-Grocers
The Consumer
Product Usage Rates

Table 7-8 Consumption Rates For Frozen Main Courses And Complete Dinners, 2007-2017 (Percent Of Households)
Table 7-9 Consumption Rates For Frozen Pizza, 2007-2017 (Percent Of Households)

Consumption Trends

Table 7-10 Number Of Frozen Complete Dinners Eaten In Last 30 Days, 2007-2017 (Percent Of U.S. Households That Eat Frozen Complete Dinners)
Table 7-11 Number Of Frozen Main Courses Eaten In Last 30 Days, 2007-2017 (Percent Of U.S. Households That Eat Frozen Main Courses)

Brand Usage Trends
Stouffer's And Marie Callender's Biggest Gainers

Figure 7-6 Top Gainers Of Leading Frozen Main Courses And Complete Dinner Brands Eaten Most Often In Last 30 Days, 2007-2017 (Percent Of U.S. Households That Eat Frozen Main Courses And Complete Dinners)
Table 7-12 Brands Of Frozen Main Courses And Complete Dinners Eaten Most Often By Households In The Last 30 Days, 2007-2017 (Percent Of Households That Eats Frozen Main Courses And Complete Dinners)

Chapter 8: Frozen Pizza
Scope
Methodology
The Market
Retail Sales Of Frozen Pizza At $5 Billion In 2017
Market To Exceed $5 Billion By 2022

Table 8-1 U.S. Frozen Pizza Market Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Key Opportunities For Future Growth
Volume Sales

Table 8-2 U.S. Frozen Pizza Market Retail Volume Sales, 2012–2017 (In Millions Of Pounds)

Factors To Market Growth
Sluggish Economy Impacts Consumer Spending

Figure 8-1 Change In Real Gdp And Personal Consumption Expenditures, 2007–2017 (Percent Change)

Unemployment Rate Declines To Below Pre-Recession Levels

Figure 8-2 U.S. Unemployment Rate, 2004-2017 (Percent)

Median Household Incomes At All-Time High In 2016

Figure 8-3 Real Median Household Income, 2004-2016 (Dollars)

Sluggish Growth Of Household Formations

Figure 8-4 Number Of U.S. Households, 2007-2017 (Millions)

Marketer Competition
Nestlé, Schwan’s, General Mills, And Private Label Control Over 80% Of Market

Figure 8-5 Dollar Shares Of U.S. Frozen Pizza: By Top Marketers, 2017 (Percent)
Table 8-3 Selected Marketers/Brands Of Frozen Pizza, 2017

M&A Activity
New Product Trends
Opportunities For Next-Generation Product Innovation

Table 8-4 Selected New Products

Marketing Trends

Table 8-5 Selected Marketing Initiatives

Opportunities For Marketing Innovation
Retail Competition
Channel Shares

Table 8-6 Frozen Pizza: U.S. Retail Dollar Sales And Shares By Channel, 2017 (In Millions Of Dollars And Percent)

Role Of Online And E-Grocers
The Consumer
Product Usage Rates

Table 8-7 Consumption Rates For Frozen Pizza, 2007-2017 (Percent Of Households)
Table 8-8 Consumption Rates For Frozen Main Courses And Complete Dinners, 2007-2017 (Percent Of Households)

Consumption Trends
Heaviest Frozen Pizza Eaters Eating More

Table 8-9 Number Of Frozen Pizzas Eaten In Last 30 Days, 2007-2017 (Percent Of U.S. Households That Eat Frozen Pizza)

Brand Usage Trends
Digiorno Biggest Gainer

Figure 8-6 Top Gainers/Decliners Of Leading Frozen Pizza Brands Eaten Most Often In Last 30 Days, 2012-2017 (Percent Of U.S. Households That Eat Frozen Pizza)
Table 8-10 Brands Of Frozen Pizza Eaten Most Often By Households In The Last 30 Days, 2007-2017 (Percent Of Households That Eats Frozen Pizza)

Chapter 9: Ice Cream And Frozen Novelties
Scope
Methodology
The Market
Retail Sales Of Ice Cream And Frozen Novelties At Nearly $13 Billion In 2017
Market To Approach $14 Billion By 2022

Table 9-1 U.S. Ice Cream And Frozen Novelties Market Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Key Opportunities For Future Growth
Volume Sales

Table 9-2 U.S. Ice Cream And Frozen Novelties Market Retail Volume Sales, 2012–2017 (Combination Of Pints For Ice Cream/Sherbet And 16 Oz Equivalents For Frozen Novelties)

Market Segmentation
Category And Segment Sales

Figure 9-1 U.S. Ice Cream And Frozen Novelties Category & Segment Retail Dollar Shares 2017 (Percent)
Table 9-3 U.S. Ice Cream And Frozen Novelties Market Retail Dollar Sales: By Category & Segment, 2015–2017 (In Millions Of Dollars)

Factors To Market Growth
Sluggish Economy Impacts Consumer Spending

Figure 9-2 Change In Real Gdp And Personal Consumption Expenditures, 2007–2017 (Percent Change)

Unemployment Rate Declines To Below Pre-Recession Levels

Figure 9-3 U.S. Unemployment Rate, 2004-2017 (Percent)

Median Household Incomes At All-Time High In 2016

Figure 9-4 Real Median Household Income, 2004-2016 (Dollars)

Sluggish Growth Of Household Formations

Figure 9-5 Number Of U.S. Households, 2007-2017 (Millions)

Marketer Competition
Unilever, Private Label, And Nestlé Control Over 60% Of Market

Figure 9-6 Dollar Shares Of U.S. Ice Cream And Frozen Novelties: By Top Marketers, 2017 (Percent)
Table 9-4 Selected Marketers/Brands Of Ice Cream And Frozen Novelties, 2017

M&A Activity
New Product Trends
Opportunities For Next-Generation Product Innovation

Table 9-5 Selected New Products

Marketing Trends

Table 9-6 Selected Marketing Initiatives

Opportunities For Marketing Innovation

Table 9-7 Selected Marketing Innovation

Retail Competition
Channel Shares

Table 9-8 Ice Cream & Frozen Novelties: U.S. Retail Dollar Sales And Shares By Channel, 2017 (In Millions Of Dollars And Percent)

In-Store Merchandising
Role Of Online And E-Grocers
The Consumer
Product Usage Rates

Table 9-9 Consumption Rates For Ice Cream, Frozen Novelties, And Packaged Frozen Yogurt, 2007-2017 (Percent Of Households)

Usage By Product Type

Table 9-10 Types Of Ice Cream/Sherbet Eaten Most Often, 2007-2017 (Percent Of U.S. Households That Eat Ice Cream/Sherbet)

Consumption Trends
Most Ice Cream/Sherbet Eaters Consume 2-4 Quarts A Month

Table 9-11 Quarts Of Ice Cream/Sherbet Eaten In Last 30 Days, 2009-2017 (Percent Of U.S. Households That Eat Ice Cream/Sherbet)

Brand Usage Trends
Store Brands Big Gainers, Breyers & Edy’S Big Decliners

Figure 9-7 Top Gainers/Decliners Of Leading Ice Cream/Sherbet Brands Eaten Most Often, 2007-2017 (Percent Of U.S. Households That Eat Ice Cream/Sherbet)
Table 9-12 Brands Of Ice Cream/Sherbet Eaten Most Often By Households, 2007-2017 (Percent Of Households That Eat Ice Cream/Sherbet)

Chapter 10: Meal & Snack Bars
Scope
Methodology
The Market
Retail Sales Of Meal & Snack Bars $7 Billion In 2017
Market To Exceed $8 Billion By 2022

Table 10-1 U.S. Meal & Snack Bars Market Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Key Opportunities For Future Growth
Volume Sales

Table 10-2 U.S. Meal & Snack Bars Market Retail Volume Sales, 2012–2017 (In Millions Of Pounds And Percent Change)

Market Segmentation
Category Sales

Figure 10-1 U.S. Meal & Snack Bars Category Retail Dollar Shares: 2012, 2017 (Percent)
Table 10-3 U.S. Meal & Snack Bars Market Retail Dollar Sales: By Category, 2015–2017 (In Millions Of Dollars And Percent Change)

Factors To Market Growth
Sluggish Economy Impacts Consumer Spending

Figure 10-2 Change In Real Gdp And Personal Consumption Expenditures, 2007–2017 (Percent Change)

Unemployment Rate Declines To Below Pre-Recession Levels

Figure 10-3 U.S. Unemployment Rate, 2004-2017 (Percent)

Median Household Incomes At All-Time High In 2016

Figure 10-4 Real Median Household Income, 2004-2016 (Dollars)

Sluggish Growth Of Household Formations

Figure 10-5 Number Of U.S. Households, 2007-2017 (Millions)

Marketer Competition
General Mills And Kellogg Control Over 40% Of The Market

Table 10-4 Selected Marketers/Brands Of Meal & Snack Bars, 2017

M&A Activity
New Product Trends
Opportunities For Next-Generation Product Innovation

Table 10-5 Selected New Products

Marketing Trends

Table 10-6 Selected Marketing Initiatives

Opportunities For Marketing Innovation

Table 10-7 Selected Marketing Innovation

Retail Competition
Channel Shares

Table 10-8 Meal & Snack Bars: U.S. Retail Dollar Sales And Shares By Channel, 2017 (In Millions Of Dollars And Percent)

Role Of Online And E-Grocers
Consumer Trends
Product Usage Rates

Table 10-9 Consumption Rates For Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars, 2007-2017 (Percent Of Adults)

Usage By Product Type

Table 10-10 Types Of Breakfast/Cereal/Granola Snacks & Bars Eaten Most Often, 2007-2017 (Percent Of Adults That Eat Breakfast/Cereal/Granola Snacks & Bars)

Consumption Trends

Table 10-11 Servings Of Breakfast/Cereal/Granola Snacks & Bars Eaten In Last 30 Days, 2007-2017 (Percent Of U.S. Adults That Eat Breakfast/Cereal/Granola Snacks & Bars)

Brand Usage Trends

Figure 10-6 Top Gainers Of Leading Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often, 2007-2017 (Percent Of U.S. Adults That Eat Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars)
Table 10-12 Brands Of Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often By Adults, 2007-2017 (Percent Of Adults That Eat Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars)

Chapter 11: Meat And Poultry
Scope
Methodology
The Market
Retail Sales Of Meat And Poultry Nearly $95 Billion In 2017
Market To Exceed $100 Billion By 2022

Table 11-1 U.S. Meat And Poultry Market Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Key Opportunities For Future Growth
Volume Sales

Table 11-2 U.S. Meat And Poultry Market Retail Volume Sales, 2012–2017 (In Millions Of Pounds And Percent Change)

Market Segmentation
Category And Segment Sales

Figure 11-1 U.S. Meat And Poultry Category/Segment Retail Dollar Shares 2017 (Percent)
Table 11-3 U.S. Meat And Poultry Market Retail Dollar Sales: By Category/Segment, 2015–2017 (In Millions Of Dollars And Percent Change)

Factors To Market Growth
Sluggish Economy Impacts Consumer Spending

Figure 11-2 Change In Real Gdp And Personal Consumption Expenditures, 2007–2017 (Percent Change)

Unemployment Rate Declines To Below Pre-Recession Levels

Figure 11-3 U.S. Unemployment Rate, 2004-2017 (Percent)

Median Household Incomes At All-Time High In 2016

Figure 11-4 Real Median Household Income, 2004-2016 (Dollars)

Sluggish Growth Of Household Formations

Figure 11-5 Number Of U.S. Households, 2007-2017 (Millions)

Marketer Competition
Five Companies Control Majority Of The Market
Other Players
Private Label

Table 11-4 Selected Marketers/Brands Of Meat And Poultry, 2017

M&A Activity
New Product Trends
Opportunities For Next-Generation Product Innovation

Table 11-5 Selected New Products

Marketing Trends

Table 11-6 Selected Marketing Initiatives

Opportunities For Marketing Innovation

Table 11-7 Selected Marketing Innovation

Retail Competition
Channel Shares

Table 11-8 Meat And Poultry: U.S. Retail Dollar Sales And Shares By Channel, 2017 (In Millions Of Dollars And Percent)

Role Of Online And E-Grocers
Consumer Trends
Product Usage Rates

Table 11-9 Consumption Rates For Selected Meat & Poultry 2007-2017 (Percent Of Households)

More Households Eating Bacon

Table 11-10 Consumption Rates For Selected Meat & Poultry 2007-2017 (Percent Of Households)

Cold Cut Usage

Table 11-11 Types, Kinds And Brands Of Cold Cuts Eaten Most Often, 2007-2017 (Percent Of U.S. Households That Eats Cold Cuts)

Chapter 12: Natural And Specialty Cheese
Scope
Difference Between Natural And Specialty Cheese
Products Outside Scope
Methodology
The Market
Retail Sales Of Natural And Specialty Cheese Nearly $18 Billion In 2017
Market To Exceed $20 Billion By 2022

Table 12-1 U.S. Natural And Specialty Cheese Market Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Key Opportunities For Future Growth
Volume Sales

Table 12-2 U.S. Natural And Specialty Cheese Market Retail Volume Sales, 2012–2017 (In Millions Of Pounds And Percent Change)

Market Segmentation
Category Sales

Figure 12-1 U.S. Natural And Specialty Cheese Category Retail Dollar Shares 2017 (Percent)
Table 12-3 U.S. Natural And Specialty Cheese Market Retail Dollar Sales: By Category, 2015–2017 (In Millions Of Dollars And Percent Change)

Factors To Market Growth
Sluggish Economy Impacts Consumer Spending

Figure 12-2 Change In Real Gdp And Personal Consumption Expenditures, 2007–2017 (Percent Change)

Unemployment Rate Declines To Below Pre-Recession Levels

Figure 12-3 U.S. Unemployment Rate, 2004-2017 (Percent)

Median Household Incomes At All-Time High In 2016

Figure 12-4 Real Median Household Income, 2004-2016 (Dollars)

Sluggish Growth Of Household Formations

Figure 12-5 Number Of U.S. Households, 2007-2017 (Millions)

Marketer Competition
Private Label, Kraft, And Sargento Control 70% Of The Market

Figure 12-6 Dollar Shares Of U.S. Natural And Specialty Cheese: By Top Marketers, 2017 (Percent)
Table 12-4 Selected Marketers/Brands Of Natural And Specialty Cheese, 2017

M&A Activity
New Product Trends
Opportunities For Next-Generation Product Innovation

Table 12-5 Selected New Products

Marketing Trends

Table 12-6 Selected Marketing Initiatives

Opportunities For Marketing Innovation

Table 12-7 Selected Marketing Innovation

Retail Competition
Channel Shares

Table 12-8 Natural And Specialty Cheese: U.S. Retail Dollar Sales And Shares By Channel, 2017 (In Millions Of Dollars And Percent)

In-Store Merchandising
Role Of Online And E-Grocers
Consumer Trends
Product Usage Rates

Table 12-9 Consumption Rates For Natural And Specialty, And American/Processed Cheese 2007-2017 (Percent Of Households)

Usage By Product Type

Table 12-10 Types Of Natural And Specialty Cheese Eaten Most Often, 2007-2017 (Percent Of U.S. Households That Eats Natural And Specialty Cheese)

Usage By Product Form

Table 12-11 Forms Of Natural And Specialty Cheese Eaten Most Often, 2007-2017 (Percent Of U.S. Households That Eats Natural And Specialty Cheese)

Usage By Kind Of Product

Table 12-12 Kinds Of Natural And Specialty Cheese Eaten Most Often, 2007-2017 (Percent Of U.S. Households That Eats Natural And Specialty Cheese)

Consumption Trends
High Consumption Households Increase

Table 12-13 Pounds Of Natural And Specialty Cheese Eaten In Last 7 Days, 2007-2017 (Percent Of U.S. Households That Eats Natural And Specialty Cheese)

Brand Usage Trends
Sargento Top Gainer Over Last Ten Years

Figure 12-7 Top Gainers/Decliners Of Leading Natural And Specialty Cheese Brands Eaten Most Often In Last 7 Days, 2007-2017 (Percent Of U.S. Households That Eats Natural And Specialty Cheese)

Consumers Eat Store Brands, Kraft, And Sargento Most Often

Table 12-14 Brands Of Natural And Specialty Cheese Eaten Most Often By Households In The Last 7 Days, 2007-2017 (Percent Of Households That Eats Natural And Specialty Cheese)

Chapter 13: Salty Snacks
Scope
Methodology
The Market

Retail Sales Of Salty Snacks At $24 Billion In 2017

Market To Exceed $29 Billion By 2022

Table 13-1 U.S. Salty Snacks Market Retail Dollar Sales, 2012–2022P (In Millions Of Dollars Andpercent Change)

Key Opportunities For Future Growth
Volume Sales

Table 13-2 U.S. Salty Snacks Market Retail Volume Sales, 2012–2017 (In Millions Of Pounds)

Market Segmentation
Category Sales

Figure 13-1 U.S. Salty Snack Category Retail Dollar Shares 2017 (Percent)
Table 13-3 U.S. Salty Snack Market Retail Dollar Sales: By Category, 2015–2017 (In Millions Of Dollarsand Percent Change)

Factors To Market Growth
Sluggish Economy Impacts Consumer Spending

Figure 13-2 Change In Real Gdp And Personal Consumption Expenditures, 2007–2017 (Percentchange)

Unemployment Rate Declines To Below Pre-Recession Levels

Figure 13-3 U.S. Unemployment Rate, 2004-2017 (Percent)

Median Household Incomes At All-Time High In 2016

Figure 13-4 Real Median Household Income, 2004-2016 (Dollars)

Sluggish Growth Of Household Formations

Figure 13-5 Number Of U.S. Households, 2007-2017 (Millions)

Marketer Competition
Pepsico Controls 60% Of Market

Table 13-4 Selected Marketers/Brands Of Salty Snacks, 2017

M&A Activity
New Product Trends
Opportunities For Next-Generation Product Innovation

Table 13-5 Selected New Products

Marketing Trends

Table 13-6 Selected Marketing Initiatives

Opportunities For Marketing Innovation
Table 13-7 Selected Marketing Innovation
Retail Competition
Channel Shares

Table 13-8 Salty Snacks: U.S. Retail Dollar Sales And Shares By Channel, 2017 (In Millions Of Dollars And Percent)

Role Of Online And E-Grocers
The Consumer
Product Usage Rates

Table 13-9 Consumption Rates For Selected Salty Snacks, 2007-2017 (Percent Of Households)

Usage By Product Type

Table 13-10 Types Of Potato Chips Eaten Most Often, 2007-2017 (Percent Of U.S. Households Thateat Potato Chips)

Consumption Trends

Table 13-11 Bags Of Potato Chips Eaten In Last 30 Days, 2007-2017 (Percent Of U.S. Households Thateat Potato Chips)
Table 13-12 Bags Of Corn/Tortilla/Pita Chip & Cheese Snacks Eaten In Last 30 Days, 2007-2017(Percent Of U.S. Households That Eat Corn/Tortilla Chips/Cheese Snacks)

Brand Usage Trends

Figure 13-6 Top Gainers Of Leading Selected Salty Snack Brands Eaten Most Often In Last 30 Days,2007-2017 (Percent Of U.S. Households That Eat Selected Salty Snacks)
Table 13-13 Brands Of Selected Salty Snacks Eaten Most Often By Households In The Last 30 Days,2007-2017 (Percent Of Households That Eat Selected Salty Snacks)

Chapter 14: Soup
Scope
Methodology
The Market
Retail Sales Of Soup Nearly $7Billion In 2017
Market To Reach Over $7 Billion By 2022

Table 14-1 U.S. Soup Market Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percentchange)

Key Opportunities For Future Growth
Volume Sales

Table 14-2 U.S. Soup Market Retail Volume Sales, 2012–2017 (In Pounds/16Oz. Equivalents And Percent Change )

Market Segmentation
Category Sales

Figure 14-1 U.S. Soup Category Retail Dollar Shares 2017 (Percent)
Table 14-3 U.S. Soup Market Retail Dollar Sales: By Category, 2015–2017 (In Millions Of Dollars Andpercent Change )

Factors To Market Growth
Sluggish Economy Impacts Consumer Spending

Figure 14-2 Change In Real Gdp And Personal Consumption Expenditures, 2007–2017 (Percent
Change)

Unemployment Rate Declines To Below Pre-Recession Levels

Figure 14-3 U.S. Unemployment Rate, 2004-2017 (Percent)

Median Household Incomes At All-Time High In 2016

Figure 14-4 Real Median Household Income, 2004-2016 (Dollars)

Sluggish Growth Of Household Formations

Figure 14-5 Number Of U.S. Households, 2007-2017 (Millions)

Marketer Competition
Campbell Soup Controls 60% Of Wet Soups

Table 14-4 Selected Marketers/Brands Of Soup, 2017

M&A Activity
New Product Trends
Opportunities For Next-Generation Product Innovation

Table 14-5 Selected New Products

Marketing Trends

Table 14-6 Selected Marketing Initiatives

Opportunities For Marketing Innovation

Table 14-7 Selected Marketing Innovation

Retail Competition
Channel Shares

Table 14-8 Soup: U.S. Retail Dollar Sales And Shares By Channel, 2017 (In Millions Of Dollars Andpercent)

Role Of Online And E-Grocers
Consumer Trends
Product Usage Rates

Table 14-9 Consumption Rates For Canned/Packaged Soup, Broth & Stock, 2007-2017 (Percent Ofhouseholds)

Usage By Product Form

Table 14-10 Types Of Canned/Packaged Soup, Broth & Stock Eaten Most Often, 2007-2017 (Percentof Households That Eat Canned/Packaged Soup, Broth & Stock)

Consumption Trends

Table 14-11 Cans Of Canned/Packaged Soup, Broth & Stock Eaten In Last 7 Days, 2007-2017 (Percentof U.S. Households That Eat Canned/Packaged Soup, Broth & Stock)

Brand Usage Trends

Figure 14-6 Top Gainers/Decliners Of Leading Canned/Packaged Soup, Broth & Stock Brands Eaten

Most Often, 2007-2017 (Percent Of U.S. Households That Eat Canned/Packaged Soup, Broth &Stock)

Table 14-12 Brands Of Canned/Packaged Soup, Broth & Stock Eaten Most Often By Households In

Last 7 Days, 2007-2017 (Percent Of Households That Eat Canned/Packagedsoup, Broth & Stock)

Chapter 15: Yogurt
Scope
Methodology
The Market
Retail Sales Of Yogurt Nearly $9 Billion In 2017
Market To Reach Nearly $10 Billion By 2022

Table 15-1 U.S. Yogurt Market Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Key Opportunities For Future Growth
Volume Sales

Table 15-2 U.S. Yogurt Market Retail Volume Sales, 2012–2017 (In Millions Of Pints And Percent Change)

Market Segmentation
Category Sales

Figure 15-1 U.S. Yogurt Category Retail Dollar Shares 2017 (Percent)
Table 15-3 U.S. Yogurt Market Retail Dollar Sales: By Category, 2015–2017 (In Millions Of Dollars And
Percent Change)
Factors To Market Growth
Sluggish Economy Impacts Consumer Spending
Figure 15-2 Change In Real Gdp And Personal Consumption Expenditures, 2007–2017 (Percent
Change)

Unemployment Rate Declines To Below Pre-Recession Levels

Figure 15-3 U.S. Unemployment Rate, 2004-2017 (Percent)

Median Household Incomes At All-Time High In 2016

Figure 15-4 Real Median Household Income, 2004-2016 (Dollars)

Sluggish Growth Of Household Formations

Figure 15-5 Number Of U.S. Households, 2007-2017 (Millions)

Marketer Competition
Danone, Chobani, And General Mills Control 75% Of The Market

Figure 15-6 Dollar Shares Of U.S. Yogurt: By Top Marketers, 2017 (Percent)
Table 15-4 Selected Marketers/Brands Of Yogurt, 2017

M&A Activity
New Product Trends
Opportunities For Next-Generation Product Innovation

Table 15-5 Selected New Products

Marketing Trends
Opportunities For Marketing Innovation
Retail Competition
Channel Shares

Table 15-6 Yogurt: U.S. Retail Dollar Sales And Shares By Channel, 2017 (In Millions Of Dollars And Percent)

Role Of Online And E-Grocers
Consumer Trends
Product Usage Rates

Table 15-7 Consumption Rates For Yogurt & Smoothies , 2007-2017 (Percent Of Adults)

Usage By Product Form

Table 15-8 Forms Of Yogurt & Smoothies Eaten/Drank Most Often, 2011-2017 (Percent Of U.S. Adults That Eat/Drink Yogurt & Smoothies)

Usage By Product Type

Table 15-9 Types Of Yogurt & Smoothies Eaten/Drank Most Often, 2007-2017 (Percent Of U.S. Adultsthat Eat/Drink Yogurt & Smoothies)

Usage By Kind Of Product

Table 15-10 Kinds Of Yogurt & Smoothies Eaten/Drank Most Often, 2007-2017 (Percent Of U.S. Adultsthat Eat/Drink Yogurt & Smoothies)

Consumption Trends
Most Yogurt Consumers Eat/Drink 4 To 11 Servings A Month

Table 15-11 Servings Of Yogurt Eaten/Drank In Last 30 Days, 2007-2017 (Percent Of U.S. Adults Thateat/Drink Yogurt)

Brand Usage Trends
Dannon Maintains, Chobani Gains, Yoplait Declines

Figure 15-7 Performance Of Leading Yogurt Brands Eaten Most Often In Last 30 Days, 2012-2017(Percent Of U.S. Adults That Eat Yogurt)
Table 15-12 Brands Of Yogurt Eaten/Drank Most Often By Adults In The Last 30 Days, 2007-2017(Percent Of Adults That Eats/Drinks Yogurt)

U.S. Beverage Market Outlook 2018

Chapter 1: Executive Summary
Scope
Methodology
Market Size And Growth

Table 1-1 U.S. Retail Sales Of Select Beverage Categories, 2017 Vs. 2022P (In Millions Of Dollars)

Key Opportunities For Future Growth
Clean Label

Illustration 1-1 Go Clean Label Logo

Environmental Concerns

Illustration 1-2 Rolling Meadow Grassfed Milk

Packaging

Illustration 1-3 Karma Wellness Water With Karmacap

Health And Well-Being

Illustration 1-4 Bigelow Benefits Tea

New, Different, Exotic, And Scientific

Illustration 1-5 Vermont Village Raw Apple Cider Sipping Vinegars

Crossing Categories

Illustration 1-6 Bipro Orange +Caffeine

Online Shopping

Illustration 1-7 Beverage Direct “About Us” Web Page

Finding Winning Brands
Supporting A Cause

Illustration 1-8 Coca-Cola’s Campaign To Save The Polar Bear

Foodservice Environment

Figure 1-1 U.S. Menu Penetration For Selected Beverage Types, 2017

Consumer Trends

Figure 1-2 Household Consumption Rates For Selected Beverages, 2017

Chapter 2: Bottled And Enhanced Waters
The Category
Bottle Water Retail Sales Approach $18 Billion In 2017
Category To Approach $24 Billion By 2022

Table 2-1 U.S. Bottled Water Category Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Competitive Environment
A Mature Category With A Clean Label Product
Several Competitive Paths Available

Illustration 2-1 Flow Water’s Packaging Copy

Cause-Related

Illustration 2-2 Starbucks’ Ethos Water

Status Conscious

Illustration 2-3 Himalayan Natural Mineral Water

Leveraging Success

Illustration 2-4 Bai Product Line-Up

Product Developments

Table 2-2 Selected New Products

Bottled Water In Foodservice

Figure 2-1 Menu Penetration: & Of All U.S. Restaurant Menus That Feature Bottled Water, 2007-2017
Figure 2-2 Menu Penetration: Menus That Feature Bottled Water By Restaurant Type, 2017
Figure 2-3 Share Of Total Incidence Of Bottled Water By Menu Types, 2017

Consumer Trends

Table 2-3 Consumption Rates For Bottled Water, 2007-2017 (Percent Of Households)
Table 2-4 Consumption Rates For Bottled Water By Flavor Type, 2007-2017 (Percent Of Households)
Table 2-5 Brands Of Bottled Waters Consumed Most Often By Households, 2007-2017 (Percent Of Households That Consume Bottled Water)

Chapter 3: Carbonated Beverages
The Category
Retail Sales Of Carbonated Beverages Near $39 Billion In 2017
Category To Drop To $36 Billion By 2022

Table 3-1 U.S. Carbonated Beverages Category Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Competitive Environment
Impact Of Sugar Taxes
Healthy Sodas

Illustration 3-1 Live Sparkling Drinking Vinegars

Craft Sodas

Illustration 3-2 Jones Fufu Berry Cane Sugar Soda

Market Leaders Experiment

Illustration 3-3 Coca-Cola Freestyle
Illustration 3-4 Pepsi Spire Machine

Product Development

Table 3-2 Selected New Products

Carbonated Beverages In Foodservice

Figure 3-1 Menu Penetration: & Of All U.S. Restaurant Menus That Feature Carbonated Beverages, 2007-2017
Figure 3-2 Menu Penetration: Menus That Feature Carbonated Beverages By Restaurant Type, 2017
Figure 3-3 Share Of Total Incidence Of Carbonated Beverages By Menu Types, 2017

Consumer Trends

Table 3-3 Consumption Rates For Carbonated Beverages By Types, 2007-2017 (Percent Of Households)
Table 3-4 Brands Of Diet Colas Consumed Most Often By Households, 2007-2017 (Percent Of Households That Consume Diet Colas)

Chapter 4: Energy & Sports Drinks
The Category
Retail Sales Of Energy & Sports Drinks At Almost $27 Billion In 2017
Sales To Approach $35 Billion By 2022

Table 4-1 U.S. Energy & Sports Drink Category Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Competitive Environment
Product Line Extensions

Illustration 4-1 Muscle Milk Coffee House Protein Shake

The Caffeine Connection

Illustration 4-2 Wonder Fuel Coconut Oil And Coffee Energy Drink

Dairy-Based Energy Drinks

Illustration 4-3 Dean Foods’ Trumoo Chocolate Milk ‘Built With Chocolate Milk’ Campaign Featuring Soccer Star Kelley O’Hara

Natural Energy Sources

Illustration 4-4 Runa Energy Drink

Product Development

Table 4-2 Selected New Products

Energy Drinks In Foodservice

Figure 4-1 Menu Penetration: & Of All U.S. Restaurant Menus That Feature Energy Drinks, 2007-2017
Figure 4-2 Menu Penetration: Menus That Feature Energy Drinks By Restaurant Type, 2017
Figure 4-3 Share Of Total Incidence Of Energy Drinks By Menu Types, 2017

Consumer Trends

Table 4-3 Consumption Rates For Energy/Sports Drinks, 2007-2017 (Percent Of Households)
Table 4-4 Consumption Rates For Energy/Sports Drinks By Form, 2007-2017 (Percent Of Households)
Table 4-5 Brands Of Energy Drinks/Shots Consumed Most Often By Households, 2007-2017 (Percent Of Households That Consume Energy Drinks/Shots)
Table 4-6 Energy Drinks Consumed Per Household In Last 30 Days, 2007-2017 (Percent Of U.S. Households That Consume Energy Drinks)
Table 4-7 Thirst Quenchers/Sports Drinks Servings Per Day Per Household, 2007-2017 (Percent Of U.S. Households That Consume Thirst Quenchers/Sports Drinks)

Chapter 5: Juices
The Category
Fruit And Vegetable Juice Sales Drop To $19.4 Billion In 2017
Category Sales Projected To Dip To $19 Billion By 2022

Table 5-1 U.S. Fruit And Vegetable Juice Category Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Competitive Environment
Going Green

Illustration 5-1 V8 Healthy Greens Veggie Blends

Target Markets

Illustration 5-2 Ocean Spray Cranberry +Health

Juice For Kids

Illustration 5-3 Tropicana Healthy Kids Orange Juice

Product Development

Table 5-2 Selected New Products

Juice In Foodservice

Figure 5-1 Menu Penetration: & Of All U.S. Restaurant Menus That Feature Juice, 2007-2017
Figure 5-2 Menu Penetration: Menus That Feature Juice By Restaurant Type, 2017
Figure 5-3 Menu Penetration: Menus That Feature Juice By Region, 2017
Figure 5-4 Share Of Total Incidence Of Juice By Menu Types, 2017

Consumer Trends

Table 5-3 Consumption Rates For Juice By Types, 2007-2017 (Percent Of Households)
Table 5-4 Consumption Rates For Orange Juice By Types, 2007-2017 (Percent Of Households)
Table 5-5 Brands Of Frozen Orange Juice Consumed Most Often By Households, 2007-2017 (Percent Of Households That Consume Frozen Orange Juice Beverages)
Table 5-6 Glasses Of Orange Juice (Canned/Bottled/Cartons) Consumed Per Day Per Household, 2007-2017 (Percent Of U.S. Households That Consume Orange Juice In Cans, Bottles, Or Cartons)
Table 5-7 Glasses Of Frozen Orange Juice Consumed Per Day Per Household, 2007-2017 (Percent Of U.S. Households That Consume Frozen Orange Juice)
Table 5-8 Glasses Of Other Fruit Juices Consumed Per Day Per Household, 2007-2017 (Percent Of U.S. Households That Consume Other Fruit Juices)
Table 5-9 Glasses Of Tomato/Vegetable Juices Consumed Per Day Per Household, 2007-2017 (Percent Of U.S. Households That Consume Tomato/Vegetable Juices)

Chapter 6: Coffee & Ready-To-Drink Coffee
The Category
Sales Exceed $14 Billion In 2017
Growth To $18 Billion Forecast By 2022

Table 6-1 U.S. Coffee Category Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Competitive Environment
Cold Brewed Not Slowing Down

Illustration 6-1 Starbucks Nariño 70 Cold Brew Coffee Pitcher Packs

Bulletproof Coffee

Illustration 6-2 Bulletproof Coffee Ready-To-Drink Varieties

Nitro Coffee

Illustration 6-3 The Cold Brew Coffee Company Nitro Coffee

Coffee Crossovers

Illustration 6-4 So Good So You Cashew Coffee

Product Development

Table 6-2 Selected New Products

Coffee In Foodservice

Figure 6-1 Menu Penetration: & Of All U.S. Restaurant Menus That Feature Coffee, 2007-2017
Figure 6-2 Menu Penetration: Menus That Feature Coffee By Restaurant Type, 2017
Figure 6-3 Menu Penetration: Menus That Feature Coffee By Region, 2017
Figure 6-4 Share Of Total Incidence Of Coffee By Menu Types, 2017

Consumer Trends

Table 6-4 Consumption Rates For Coffee By Types, 2007-2017 (Percent Of Households)
Table 6-5 Consumption Rates For Coffee: Ground Vs. Whole Bean, 2007-2017 (Percent Of Households)
Table 6-6 Consumption Rates For Ground Coffee By Type, 2007-2017 (Percent Of Households)
Table 6-7 Consumption Rates For Instant Coffee Mixes By Type, 2007-2017 (Percent Of Households)
Table 6-8 Consumption Rates For Instant Flavored Coffee Mixes By Type, 2007-2017 (Percent Of Households)
Table 6-9 Consumption Rates For Unsweetened Instant Coffees, Regular Vs. Decaffeinated, 2007-2017 (Percent Of Households)
Table 6-10 Brands Of Espresso Coffee Consumed Most Often By Households, 2007-2017 (Percent Of Households That Consume Espresso Coffee)
Table 6-11 Brands Of Coffee Drinks Consumed Most Often By Households, 2007-2017 (Percent Of Households That Consume Coffee Drinks)
Table 6-12 Brands Of Instant Coffee Consumed Most Often By Households, 2007-2017 (Percent Of Households That Consume Instant Coffee)
Table 6-13 Cups Of Regular Ground Coffee Consumed Per Day Per Household, 2007-2017 (Percent Of U.S. Households That Consume Regular Ground Coffee)
Table 6-14 Cups Of Decaffeinated Ground Coffee Consumed Per Day Per Household, 2007-2017 (Percent Of U.S. Households That Consume Decaffeinated Ground Coffee)
Table 6-15 Cups Of Instant Coffee Consumed Per Day Per Household, 2007-2017 (Percent Of U.S. Households That Consume Instant Coffee)

Chapter 7: Tea & Ready-To-Drink Tea
The Category
Retail Sales Of Tea & Ready-To-Drink Tea Approach $8 Billion In 2017
Tea Category Sales To Approach $10 Billion By 2022

Table 7-1 U.S. Tea Category Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Competitive Environment
Matcha Tea

Illustration 7-1 Unilever’s Pure Leaf Matcha Tea

Moringa Tea

Illustration 7-2 Terrasoul Superfoods Moringa Leaf Powder

Sencha Tea

Illustration 7-3 Eden Foods Organic Sencha Tea

Cold Pressed Tea

Illustration 7-4 Teas’ Tea Organic Ice-Steeped Cold Brew Tea

Crossover Teas

Illustration 7-5 Little Miracles Organic Tea/Fruit Juice Blends

Product Development

Table 7-2 Selected New Products

Tea In Foodservice

Figure 7-1 Menu Penetration: & Of All U.S. Restaurant Menus That Feature Tea, 2007-2017
Figure 7-2 Menu Penetration: Menus That Feature Tea By Restaurant Type, 2017
Figure 7-3 Menu Penetration: Menus That Feature Tea By Region, 2017
Figure 7-4 Share Of Total Incidence Of Tea By Menu Types, 2017

Consumer Trends

Table 7-3 Consumption Rates For Tea By Type, 2007-2017 (Percent Of Households)
Table 7-4 Consumption Rates For Ready-To-Drink Iced Tea By Types, 2007-2017 (Percent Of Households)
Table 7-5 Brands Of Ready-To-Drink Iced Tea Consumed Most Often By Households, 2007-2017 (Percent Of Households That Consume Ready-To-Drink Iced Tea Beverages)
Table 7-6 Brands Of Instant Iced Tea Consumed Most Often By Households, 2007-2017 (Percent Of Households That Consume Instant Iced Tea Beverages)
Table 7-7 Consumption Rates For Iced Teas By Sweetener Type, 2007-2017 (Percent Of Households)
Table 7-8 Cups Of Regular Tea Consumed Per Day Per Household, 2007-2017 (Percent Of U.S. Households That Consume Regular Tea)
Table 7-9 Cups Of Instant Iced Tea Mix Tea Consumed Per Day Per Household, 2007-2017 (Percent Of U.S. Households That Consume Instant Iced Tea Mix)

Chapter 8: Dairy & Dairy Alternative Beverages
The Category
Dairy & Dairy Alternative Beverages Sales Hovering Around $22 Billion
2022 Sales Levels Will Mirror 2012

Table 8-1 U.S. Dairy And Non-Dairy Beverages Category Retail Dollar Sales, 2012–2022P (In Millions Of Dollars And Percent Change)

Competitive Environment: Dairy Beverages
Organic, Grassfed, And Raw

Illustration 8-1 Organic Valley Grassmilk Varieties

Dairy Companies Seek Plant Based Alternative Providers

Illustration 8-2 Bolthouse Farms Plant Protein Milk

Mixing Milk And Vegetables

Illustration 8-3 Sneakz Organic Milkshake

Milk-Based Refrigerated Coffee Drinks

Illustration 8-4 Bolthouse Farms Mocha Cappuccino Coffee Beverage

Traditional Marketing Still Prevails

Illustration 8-5 Fairlife Superkids Reduced Fat Milk

Product Development

Table 8-2 Selected New Dairy Products

Competitive Environment: Non-Dairy Milk Alternative Beverages
Potential For Dairy/Plant-Based Combination Beverages

Illustration 8-6 Dreaming Cow Creamery Lush Yogurt Drink

Extending The Source List

Illustration 8-7 Suzie’s Quinoa Milk Beverages

The Sustainability Factor

Illustration 8-8 Ripple Foods Pea Milk

Plant Milk Everywhere

Illustration 8-9 Mama Chia’s Chia Protein Smoothies

Processing As A Marketing Point

Illustration 8-10 Elmhurst Milked Cashews

Product Development

Table 8-3 Selected New Non-Dairy Beverage Products

Milk In Foodservice

Figure 8-1 Menu Penetration: & Of All U.S. Restaurant Menus That Feature Dairy Milk, 2007-2017
Figure 8-2 Menu Penetration: Menus That Feature Dairy Milk By Restaurant Type, 2017
Figure 8-3 Menu Penetration: Menus That Feature Dairy Milk By Region, 2017
Figure 8-4 Share Of Total Incidence Of Dairy Milk By Menu Types, 2017

Almond Milk
Figure 8-5 Menu Penetration: & Of All U.S. Restaurant Menus That Feature Almond Milk, 2007-2017
Figure 8-6 Menu Penetration: Menus That Feature Almond Milk By Restaurant Type, 2017
Figure 8-7 Menu Penetration: Menus That Feature Almond Milk By Region, 2017
Figure 8-8 Share Of Total Incidence Of Almond Milk By Menu Types, 2017

Soy Milk
Figure 8-9 Menu Penetration: & Of All U.S. Restaurant Menus That Feature Soy Milk, 2007-2017
Figure 8-10 Menu Penetration: Menus That Feature Soy Milk By Restaurant Type, 2017
Figure 8-11 Menu Penetration: Menus That Feature Soy Milk By Region, 2017
Figure 8-12 Share Of Total Incidence Of Soy Milk By Menu Types, 2017

Coconut Milk

Figure 8-13 Menu Penetration: & Of All U.S. Restaurant Menus That Feature Coconut Milk, 2007-2017
Figure 8-14 Menu Penetration: Menus That Feature Coconut Milk By Restaurant Type, 2017
Figure 8-15 Menu Penetration: Menus That Feature Coconut Milk By Region, 2017
Figure 8-16 Share Of Total Incidence Of Coconut Milk By Menu Types, 2017

Consumer Trends

Table 8-4 Consumption Rates For Dairy Beverages By Type, 2007-2017 (Percent Of Households)
Table 8-5 Consumption Rates For Non-Dairy Beverages By Type, 2007-2017 (Percent Of Households)
Table 8-6 Brands Of Non-Dairy Beverages Consumed Most Often By Households, 2007-2017 (Percent Of Households That Consume Non-Dairy Beverages)

Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
  • Bimbo
  • Bipro Orange
  • Bolthouse Farms
  • Bulletproof Coffee
  • Campbell Soup
  • Chobani
  • Coca-Cola
  • Conagra
  • Dannon Maintains
  • Dole
  • Dreaming Cow Creamery
  • Eden Foods
  • Fresh Express
  • General Mills
  • Hershey
  • Kellogg
  • Kraft
  • Little Miracles
  • Mamma Chia
  • Mars
  • Mondelez
  • Nestlé
  • Ocean Spray
  • Organic Valley
  • Pepsi
  • Private Label
  • Sargento
  • Schwan’s
  • Sneakz
  • Starbucks
  • Suzie’s
  • Terrasoul
  • The Cold Brew Coffee Company
  • Tropicana
  • Unilever
  • Vermont Village
  • Yoplait
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Adroll
adroll