Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets

  • ID: 4496964
  • Report
  • 162 Pages
  • Packaged Facts
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The future of the pet industry in America lies not only with Millennial pet owners, but in the hands of their younger counterparts in Gen Z, who are just entering adulthood. These demographics are critical to the bottom line of pet product and service marketers because the vanguard of the Boomer generation is reaching the age when pet ownership enters steep decline. Moreover, Boomers will be succeeded by Gen X, who spend heavily on pet products and services but are a relatively small population cohort.

Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets analyzes and tabulates what makes Gen Z and Millennial pet owners unique, highlighting opportunities for pet product and service marketers to most profitably appeal to the 57 million pet owners in this 18- to 39-year-old age group:

Vet Friendly Pet Owners Gen Z and Millennial pet owners are far more likely to depend on their veterinarians for advice about a broad spectrum of pet products, making the veterinary channel an especially attractive way to reach 18- to 39-year-old pet owners.
E-Commerce Shoppers with Brick-and-Mortar Loyalties Compared to their Gen X and Boomer counterparts, not surprisingly, Gen Z and Millennial pet owners have a much higher propensity to shop online for pet products. At the same time, 18- to 39-year-old pet owners remain loyal to brick-and-mortar pet retailers, and are especially avid consumers of the pet care services provided by brick-and-mortar retailers.

Millennial Clout and Influence Millennial pet owners differ significantly from Gen X and Boomer pet owners, and are now likely to have completed their education, be established in a job or career, generate substantial employment income and head their own households. national Pet Owner Survey data cited in the report indicate that Millennial pet owners with a household income of $75,000 or higher are more than twice as likely as all other pet owners to have spent $50 or more on pet products in the last 30 days.

What You'll Get in This Report

Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets highlights pet ownership trends among Gen Z and Millennials and identifies key marketing opportunities for these two segments of pet market consumers. It includes an analysis of how Gen Z and Millennial pet owners bond with and manage the health of their pets, and provides an in-depth view of consumer attitudes, shopping behavior and spending patterns with respect to pet products and services. It also provides separate profiles of Gen Z and Millennial dog and cat owners as well as those in who own birds, fish, reptiles and rabbit or hamsters.

For purposes of this analysis of Gen Z and Millennial consumers, this report focuses on pet owners within the following age segments:                                                                                                                       

  • 18- to 24-year-olds (which includes the leading edge of Gen Z)
  • 25- to 39-year-olds (Millennials)
  • 40- to 54-year-olds (Gen X)
  • 55- to 74-year-olds (mainly Boomers)

Methodology

Consumer data in this report derive from two primary sources. The first source consists of the publisher's National Pet Owner Surveys conducted in December 2016 and February and October 2017. These surveys reflect a panel of 2,000 U.S. adults (age 18+) that is balanced to the national population on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence or absence of children in the household and household income.

Another primary source of consumer data in this report is the Simmons National Consumer Survey for Summer 2017, which was fielded between July and August 2017. For trend analysis of pet ownership, the report uses as a baseline the Spring 2007 Simmons survey. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.

In addition, U.S. Government data sources include data from the U.S. Census Bureau and the Consumer Expenditure Survey of the Bureau of Labor Statistics (BLS). The age groupings used by BLS data (18 to 24, 25 to 34 as well as 18 to 35) generally conform with those used by other data sources used in this report. The report is also based upon data collected from industry sources such as company websites, trade publications and consumer blogs.

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1. Executive Summary

The Market's Future Is in New Hands

Scope and Methodology

  • Scope of the Report
  • Methodology

Topline Insights and Opportunities

  • Gen Z and Millennials Drive Growth in Population of Pet Owners
  • Some Differences Between Gen Z and Millennial Pet Owners Reflect Distinct Life Stages
  • Other Differences May Simply Reflect the Younger Age of Gen Z Pet Owners
  • Affluent Millennials Are a Prime Target for Marketers of Pet Products and Services
  • Brand Integrity Matters to Gen Z and Millennial Pet Owners
  • Veterinary Channel Provides Rewarding Way to Reach Gen Z and Millennial Pet Owners

Profile of Gen Z and Millennial Pet Owners

  • Gen Z Pet Owners See Mental Health Benefits of Pet Ownership
  • 18- to 39-Year-Old Pet Owners More Likely to Perceive Special Health or Nutrition Needs
  • Gen Z and Millennial Pet Owners Like the Idea of Vet Services in Non-Traditional Venues
  • 18- to 39-Year-Old Pet Owners More Likely to Use Pet Foods to Address Health issues
  • Under-40 Dog or Cat Owners Favor Pet Foods With "Free of" Claims
  • Gen Z and Millennial Pet Owners Turn to Veterinarians for Advice on Pet Products
  • Smaller Pet Product Companies More Likely to Enjoy Trust of 18- to 39-Year-Old Pet Owners
  • Millennials Most Likely to Be Swayed by Corporate Participation in Pet Welfare Causes
  • Natural Ingredients Important to 18- to 39-Year-Old Pet Food Buyers

Pet Product Shopping and Buying Patterns

  • Gen Z Pet Owners Much Less Likely to Buy Pet Foods Personally
  • Smartphones Serve as Shopping Tool for Gen Z and Millennial Pet Owners
  • Gen Z Pet Owners Least Concerned About Lower Prices
  • Millennials Most Likely to Be Big Spenders on Pet Products
  • PetSmart and Walmart Top Choices of 18- to 39-Year-Old Pet Owners for Pet Foods
  • Natural Pet Products Sold By General Stores Seen as Inferior to Offerings of Pet Stores
  • Online Purchase of Pet Products Far More Popular Among 18- to 39-Year-Old Pet Owners
  • Online Pet Product Selection Attracts Gen Z and Millennial Pet Owners
  • 18- to 39-Year-Old Pet Owners Still Like to Get Out to Shop for Pet Products
  • 18- to 39-Year-Old Pet Owners Most Likely to Turn to Amazon for Pet Products
  • Home Delivery of Pet Foods a Popular Option
  • Pet Expenditures by 18- to 34-Year-Old Households Reach $12.4 Billion
  • Affluent or Childless Millennials Wield Disproportionate Spending Power in Pet Market

Gen Z and Millennial Dog Owners

  • 18- to 39-Year-Olds Power Growth in Dog Ownership
  • Younger or Smaller Dogs More Common Among Younger Owners
  • Millennials More Likely to Own Overweight Dogs
  • Canine Behavior More Likely to Vex Gen Z Dog Owners
  • Gen Z and Millennial Dog Owners Differ Demographically From Others Their Age
  • Millennials More Likely Than Gen Z to Buy Products That Pamper Their Pooches
  • Gen Z and Millennial Owners Seek Out Lower Price Dog Foods
  • Gen Z and Millennial Dog Owners Like to Use Pet Food Toppers
  • Millennials Most Concerned About Pet Product Safety

Gen Z and Millennial Cat Owners

  • Gen Z and Millennials Account for 4 in 10 Cat Owners
  • 18- to 39-Year-Olds Responsible for Most of the Growth in Cat Ownership
  • 18- to 39-Year-Olds Lag Behind in Acquiring Multiple Cats
  • Millennials Most Likely to Own Young Cats
  • Gen Z and Millennials Most Likely to Have Overweight Cats
  • Gen Z Cat Owners Stand Alone Demographically
  • Millennial Cat Owners More Likely to Buy Products to Coddle Their Cats
  • Millennials Most Likely to Buy Apparel and Toys for Their Cats
  • Gen Z and Millennial Cat Owners Tempt Their Cats with Toppers

Gen Z and Millennials as Pet Market Consumers: Other Pets
Millennials and Gen Z Account for Nearly Half of Owners of Pets Other Than Cats or Dogs
Gen Z More Likely to Own Other Pets of All Kinds
Gen Z Helps Stem Decline in Ownership of Fish, Birds, Reptiles and Rabbits or Hamsters
More 18- to 39-Year-Olds Turn to Reptiles or Rabbits or Hamsters as Pets

2. Topline Insights and Opportunities
Pet Ownership Trends

  • Number of Gen Z and Millennial Pet Owners Tops 57 Million
  • Table Number and Percent of Pet Owners by Age Group of Pet Owner and Type of Pet, 2017 (in thousands)
  • Table Percent Owning Pets by Age Group of Pet Owner and Type of Pet, 2017 (in thousands)
  • Gen Z and Millennials Drive Growth in Population of Pet Owners
  • Table Growth in Number of Pet Owners by Age Group of Pet Owner, 2007-2017 (in thousands)
  • Table Pet Owners as Percent of Age Groups, 2007 vs. 2017 (in thousands)

Key Differences Between Gen Z and Millennial Pet Owners

  • Gen Z Pet Owners Represent the Demographic Future of America
  • Some Demographic Differences Reflect the Distinct Life Stages of Gen Z and Millennials
  • Other Differences May Simply Reflect the Younger Age of Gen Z Pet Owners

Pet Market Consumer Focus: Affluent Millennials

  • Millennial Pet Owners Offer More Opportunities for Pet Marketers
  • Affluent or Childless Millennial Households Are Especially Important
  • Affluent Millennial Pet Owners Stand Apart
  • Affluent Millennials Are a Prime Target for Marketers of Pet Products and Services
  • Table Pet Services Used in Last 12 Months, Affluent Millennial vs. All Pet Owners, 2017

Marketing Insights and Opportunities

  • Brand Integrity Matters to Gen Z and Millennial Pet Owners
  • Marketers Can Appeal to the Special Way Gen Z and Millennials Bond With Their Pets
  • Millennials Like Pet-Friendly Retailers of All Kinds
  • BETTER CITIES FOR PET Aims to Create More Pet-Friendly Retail Spaces
  • Veterinary Channel Provides Rewarding Way to Reach Gen Z and Millennial Pet Owners
  • Providing More Veterinary Services in Non-Traditional Venues Is a Path to Growth
  • Products for Puppies and Kittens Most Likely to Appeal to Under-40 Pet Owners
  • Millennials Heed Marketing Appeals Based on Health Benefits of Pet Foods
  • Gen Z and Millennials Represent Major Market for Products for Pets Other Than Cats or Dogs
  • Pet Food Marketers Can Reach Millennial Pet Owners Through Social Media
  • Gen Z and Millennials Most Likely to Go Online to Buy Pet Products
  • Brick-and-Mortar Pet Product Retailers Still Appeal to Gen Z and Millennials
  • Under-40 Pet Owners Much More Likely to Relate to Services Provided by Pet Retailers
  • Table Non-Health-Related Pet Services Used by 18- to 39-Year-Old and 40- to 74-Year-Old Pet Owners at Pet Stores or Any Other Store in Last 12 Months, 2017
  • Petco's "All About Pets" Campaign Likely to Resonate With Gen Z and Millennials

3. Profile of Gen Z and Millennial Pet Owners
The Bond Between Gen Z and Millennial Pet Owners and Their Pets

  • Gen Z Pet Owners See Mental Health Benefits of Pet Ownership
  • Gen Z Pet Owners Most Likely to Celebrate Halloween With Their Pets
  • Table Percent of Pet Owners Who Celebrate Halloween or Christmas/Hanukkah/Winter Holidays With Their Pets by Age Group of Pet Owner, 2017
  • Pets Belonging to Gen Z Most Likely to Get Special Treats or Food on Their Birthdays
  • Gen Z and Millennial Pet Owners More Likely to Travel by Plane with Their Pets
  • Table Percent of Dog or Cat Owners Traveling with Their Pets by Type of Travel and Age Group of Owner, 2017

Managing the Health of Their Pets

  • 18- to 39-Year-Old Pet Owners More Likely to Perceive Special Health or Nutrition Needs
  • Gen Z and Millennial Pet Owners Like the Idea of Vet Services in Non-Traditional Venues
  • Table Attitudes of Dog or Cat Owners Toward Use of Veterinary Services in Non-Traditional Venues by Age Group of Owner, 2016
  • Table Percent of Dog or Cat Owners Who Have Taken Their Dogs or Cats to a Pet Superstore for Veterinary Services or Have Used a Mobile Veterinary Clinic in Last 12 Months by Age Group of Owner, 2017
  • Vaccinations at Pet Retailers Seen as a High Priority by Gen Z and Millennial Pet Owners
  • Table Health Care Services Pet Owners Consider Especially Important for Pet Retailers to Provide by Age Group of Pet Owner, 2017
  • 18- to 39-Year-Old Pet Owners More Prone to Seek Out Emergency Vet Care
  • Gen Z Most Likely to Buy Flea & Tick Medications
  • Millennials Link Pet Foods to Pet Health
  • 18- to 39-Year-Old Pet Owners Use Pet Foods to Address Health issues
  • Table Percent of 18- to 39-Year-Old and 40- to 74-Year-Old Dog Owners Who Purchased Any Type of Pet Food, Pet Treat or Pet Vitamin/Supplement Targeting Pet Health Conditions or Concerns in Last Three Months by Type of Condition or Concern, 2016
  • Dog Owners More Likely Than Cat Owners to Target Health Issues with Pet Foods/Treats
  • Table Percent of 18- to 39-Year-Old Dog or Cat Owners Who Purchased Any Type of Pet Food, Pet Treat or Pet Vitamin/Supplement Targeting Pet Health Conditions or Concerns in Last Three Months by Type of Condition or Concern, 2016
  • Under-40 Dog or Cat Owners Favor Pet Foods With "Free of" Claims
  • Table Percent of Dog or Cat Owners Currently Using Pet Foods with "Free of' Claims by Type of Claim and Age Group of Owner, 2017
  • Millennials More Concerned Than Gen Z About Their Pets' Dental Hygiene
  • Table Percent of Dog or Cat Owners Who Are Concerned About the Dental Hygiene/Breath Odor of Their Dog(s) or Cat(s) by Age Group of Owner, 2017

Key Consumer Attitudes

  • Gen Z and Millennial Pet Owners Turn to Veterinarians for Advice on Pet Products
  • Table Percent of Dog Owners Relying on Veterinarians for Advice About Pet Products by Age Group of Dog Owner and Type of Product, 2016
  • Table Percent of Cat Owners Relying on Veterinarians for Advice About Pet Products by Age Group of Cat Owner and Type of Product, 2016
  • Table Use of Store-Type (Over-the-Counter) Pet Brands/Products Personally Recommended by a Veterinarian by Age Group of Pet Owner, 2017
  • Pet Product Companies More Likely to Enjoy Trust of 18- to 39-Year-Old Pet Owners
  • Table Percent of Pet Owners Who Trust the Quality of Pet Foods by Age Group of Pet Owner and Type of Company Producing the Pet Foods, 2017
  • Millennials More Concerned Than Gen Z Pet Owners About Corporate Responsibility
  • Table Considerations in Buying Pet Food by Age Group of Pet Owner, 2017
  • Corporate Participation in Pet Welfare Causes Sways Millennial Pet Owners
  • Natural Ingredients Important to 18- to 39-Year-Old Pet Food Buyers
  • Table Attitudes of Pet Owners Toward Natural or Organic Pet Foods by Age Group of Pet Owner, 2017
  • Gen Z and Millennial Pet Owners Share Universal Interest in Buying Foods Their Pets Like
  • Table Percent of Pet Owners Agreeing "I Place a Priority on Buying Tasty Pet Foods My Pets Will Especially Like" by Type of Pet Food Ingredient and Age Group of Pet Owner, 2017
  • Millennials Favor Dry Pet Foods

4. Pet Product Shopping and Buying Patterns

Overview

  • Gen Z Pet Owners Much Less Likely to Buy Pet Foods Personally
  • Both Gen Z and Millennial Pet Owners Like to Pamper Their Pets
  • Social Media Play Major Role in Consumer Behavior of 18- to 39-Year-Old Pet Owners
  • Table Attitudes of Pet Owners Toward Consumer Use of Social Media by Age Group of Pet Owner, 2017
  • Smartphones Serve as Shopping Tool for Gen Z and Millennial Pet Owners
  • Gen Z Pet Owners Least Concerned About Prices When Buying Pet Products
  • Millennials Most Likely to Be Big Spenders on Pet Products
  • Buying Patterns of 18- to 39-Year-Old Dog or Cat Owners Differ from Those of Older Owners
  • Table Pet Products Bought in Last 12 Months by Dog or Cat Owners by Age Group of Owner, 2016

Channel Choices of Gen Z and Millennial Pet Owners

  • PetSmart and Walmart Top Choices of 18- to 39-Year-Old Pet Owners for Pet Foods
  • Table Brick-and-Mortar Channels Used by Pet Owners Who Purchased Pet Foods in Last Three Months by Age Group of Pet Owner, 2017
  • Table Brick-and-Mortar Channels Used by Pet Owners Who Purchased Pet Medications in Last Three Months by Age Group of Pet Owner, 2017
  • Table Brick-and-Mortar Channels Used by Pet Owners Who Purchased Other Pet Supplies in Last Three Months by Age Group of Pet Owner, 2017
  • Natural Pet Products Sold By General Stores Seen as Inferior to Offerings of Pet Stores
  • Online Purchase of Pet Products Far More Popular Among 18- to 39-Year-Old Pet Owners
  • Online Pet Product Selection Attracts Gen Z and Millennial Pet Owners
  • Table Primary Reasons Why 18- to 39-Year-Old Pet Owners Buy Pet Products Online, 2016
  • 18- to 39-Year-Old Pet Owners Still Like to Get Out to Shop for Pet Products
  • Table Primary Reasons Why 18- to 39-Year-Old Pet Owners Don't Buy Pet Products Online, 2016
  • Dry Pet Food and Pet Treats Top List of Products Purchased Online
  • Table Products Bought Online in Last 12 Months by 18- to 39-Year-Old Dog Owners, 2016
  • 18- to 39-Year-Old Pet Owners Most Likely to Turn to Amazon for Pet Products
  • Home Delivery of Pet Foods a Popular Option for Gen Z and Millennial Pet Owners

Aggregate Expenditures on Pets

  • Introduction
  • Pet Expenditures by 18- to 34-Year-Old Households Reach $12.4 Billion
  • Table Aggregate Household Expenditures on Pets by Generational Age Group, 2016 (in million $)
  • Affluent or Childless Millennials Wield Disproportionate Spending Power in Pet Market
  • Table Aggregate Expenditures on Pets by Households Headed by 18- to 34-Year-Olds by Age Group and Household Income, 2015-2016
  • Table Demographic Profile of Consumer Units Headed by 25- to 34-Year-Olds by Household Income, 2015-2016
  • Table Aggregate Expenditures on Pets by Households Headed by 18- to 34-Year-Olds by Age Group and Size of 25- to 34-Year-Old Household, 2015-2016
  • Table Demographic Profile of Two-Person Consumer Units Headed by 25- to 34-Year-Olds, 2015-2016

5. Gen Z and Millennial Dog Owners

Overview

  • Gen Z and Millennial Dog Owners Total 43 Million
  • Table Dog Ownership by Age Group, 2017 (in thousands)
  • Gen Z and Millennials More Likely Than Boomers to Own Dogs
  • 18- to 39-Year-Olds Power Growth in Dog Ownership
  • Table Growth in Number of Dog Owners by Age Group, 2007-2017 (in thousands)
  • 18- to 39-Year-Old Dog Owners Account for 43% of Growth in Entire Adult Population
  • Table Growth in Number of Adults Owning and Not Owning Dogs by Age Group, 2007-2017 (in thousands)
  • Gen Z Most Likely to Share Household with Two or More Dogs
  • Table Percent of Dog Owners in Each Age Group by Number of Dogs in Household, 2017
  • Table Age Groups as Percent of All Dog Owners by Number of Dogs in Household, 2017
  • Gen Z and Millennials See Cost and Time Constraints as Barriers to Owning Multiple Dogs

Key Characteristics of Gen Z and Millennial Dog Owners

  • Younger Dogs More Common Among Younger Owners
  • Table Age of Dogs Owned by Age Group of Dog Owner, 2016-2017
  • Millennials Less Likely to Favor Large Dogs, More Likely to Have Medium-Weight Dogs
  • Table Size of Dogs Owned by Age Group of Dog Owner, 2016-2017
  • Millennials See Small Dogs as Easier to Manage
  • Millennials More Likely to Own Overweight Dogs
  • Canine Behavior More Likely to Vex Gen Z Dog Owners
  • Demographic Characteristics Compared
  • Table Demographic Profile of Dog Owners by Age Group, 2017
  • Gen Z and Millennial Dog Owners Differ Demographically From Others Their Age
  • Table Key Demographic Differences Between 18- to 39-Year-Old Dog Owners and Non-Dog Owners, 2017
  • Table Key Demographic Differences between Dog Owners and Non-Dog Owners, 2017

Consumer Highlights

  • Millennials More Likely Than Gen Z to Buy Products That Pamper Their Pooches
  • 18- to 39-Year-Old Dog Owners More Likely to Buy Pet Products
  • Table Pet Products Bought by Dog Owners in Last 12 Months by Age Group of Dog Owner, 2017
  • Millennial Dog Owners Most Likely to Buy Pet Products Online
  • Table Where Dog Owners Purchase Pet Products by Age Group of Dog Owner, 2017
  • Gen Z and Millennial Owners Seek Out Lower Price Dog Foods
  • Gen Z Less Likely Than Millennials to Have Dogs That Prefer Soft, Wet Pet Food
  • Table Percent of Dog Owners Whose Dogs Prefer Wet or Dry Dog Food by Age Group of Dog Owner, 2017
  • Gen Z and Millennial Dog Owners Like to Use Pet Food Toppers
  • Millennials Are the Most Concerned About Pet Product Safety
  • Table Attitudes of Dog Owners Toward Pet Product Safety by Age Group of Dog Owner, 2017
  • 18- to 39-Year-Old Dog Owners Look for Non-Traditional Veterinarian Venues
  • Table Use of Veterinary Services by Dog Owners by Age Group of Dog Owner, 2016

6. Gen Z and Millennial Cat Owners

Overview

  • Gen Z and Millennials Account for 4 in 10 Cat Owners
  • Table Number and Percent of Cat Owners by Age Group, 2017 (in thousands)
  • 18- to 39-Year-Olds Responsible for Most of the Growth in Cat Ownership
  • Table Growth in Number of Cat Owners by Age Group, 2007-2017 (in thousands)
  • Cat Owners Make Up Only Small Part of Total Growth in Gen Z and Millennial Population
  • Table Growth in Number of Adults Owning and Not Owning Cats by Age Group, 2007-2017 (in thousands)
  • Table Growth in Number of 18- to 39-Year-Olds Owning and Not Owning Cats, 2007-2017 (in thousands)
  • Gen Z More Likely Than Millennials to Own More Than One Cat
  • Table Percent of Cat Owners in Each Age Group by Number of Cats in Household, 2017
  • Table Cat Ownership by Number of Cats in Household and Age Group of Cat Owner, 2017
  • 18- to 39-Year-Olds Lag Behind in Acquiring Multiple Cats
  • Table Percent Change in Number of Cat Owners in Each Age Group by Number of Cats in Household, 2007-2017

Key Characteristics of Gen Z and Millennial Cat Owners

  • Millennials Most Likely to Own Young Cats
  • Table Age of Cats Owned by Age Group of Cat Owner, 2016-2017
  • More Gen Z and Millennial Owners Have Overweight Cats
  • Gen Z Cat Owners Stand Alone Demographically
  • Table Demographic Profile of Cat Owners by Age Group, 2017
  • Key Demographic Differences Between 18- to 39-Year-Old Cat Owners and Non-Cat Owners
  • Table Demographic Profile of 18- to 39-Year-Old Cat Owners and Non-Cat Owners, 2017

Consumer Highlights

  • Millennial Cat Owners Like to Buy Products That Coddle Their Cats
  • Table Percent of Cat Owners Agreeing "I Enjoy Buying Pet Products That Pamper My Cat," by Age Group of Cat Owner, 2017
  • Millennials Most Likely to Buy Apparel and Toys for Their Cats
  • Table Pet Products Bought by Cat Owners in Last 12 Months by Age Group of Cat Owner, 2017
  • Millennial and Gen Z Cat Owners Choose Different Channels
  • Table Where Cat Owners Purchase Pet Products by Age Group of Cat Owner, 2017
  • Under-40 Cat Owners More Likely to Buy Lower-Priced Cat Foods
  • Gen Z and Millennial Cat Owners Tempt Their Cats with Toppers
  • Millennials Say Their Cats Just As Likely to Prefer Soft or Crunchy Pet Foods
  • Table Percent of Cat Owners Whose Cats Prefer Wet or Dry Cat Food by Age Group of Cat Owner, 2017
  • 18- to 39-Year-Old Cat Owners Much More Concerned About Pet Product Safety
  • Table Attitudes of Cat Owners Toward Pet Product Safety by Age Group of Cat Owner, 2017

7. Millennials and Gen Z as Pet Market Consumers: Other Pets

Ownership Trends

  • Introduction
  • Millennials and Gen Z Account for Nearly Half of Owners of Pets Other Than Cats or Dogs
  • Table Number and Percent of Adults Owning Birds, Fish, Reptiles or Rabbits or Hamsters by Age Group, 2017
  • Table Ownership of Fish, Birds, Reptiles and Rabbits or Hamsters by Age Group of Owner and Category of Pet, 2017
  • Table Number and Percent of Adults Owning Pets in "Other" Category by Age Group of Owner, 2017
  • Gen Z More Likely to Own Other Pets of All Kinds
  • Table Percent Owning Fish, Birds, Reptiles and Rabbits or Hamsters by Age Group of Owner and Category of Pet, 2017
  • Gen Z Helps Stem Decline in Ownership of Fish, Birds, Reptiles and Rabbits or Hamsters
  • Table Change in Number of Owners of Birds, Fish, Reptiles or Rabbits or Hamsters by Age Group of Owner, 2007-2017 (in thousands)
  • More 18- to 39-Year-Olds Turn to Reptiles or Rabbits or Hamsters as Pets
  • Table Change in Number of 18- to 39-Year-Old Owners of Fish, Birds, Reptiles or Rabbits or Hamsters by Type of Pet Owned, 2007-2017 (in thousands)

Demographic Profile

  • Gen Z Owners Far Less Likely To Be Non-Hispanic White
  • Table Owners of Fish, Birds, Reptiles or Rabbits or Hamsters by Gender and Race and Hispanic Origin and by Age Group of Owner, 2017
  • Gen Z Owners of Fish, Birds, Reptiles or Rabbits or Hamsters Are Less Urban
  • Table Owners of Fish, Birds, Reptiles or Rabbits or Hamsters by Region and Place and Type of Residence and by Age Group of Owner, 2017
  • Education and Employment Profile of Gen Z Owners Reflect Their Stage in Life
  • Table Owners of Fish, Birds, Reptiles or Rabbits or Hamsters by Education, Employment, Household Income and Type of Residence and by Age Group of Owner, 2017
  • Table Owners of Fish, Birds, Reptiles or Rabbits or Hamsters by Marital Status and Presence of Children in Household and by Age Group of Owner, 2017
  • Demographic Differences Between Owners vs. Non-Owners of Other Pets
  • Table Key Demographic Differences Between 18- to 39-Year-Old Owners and Non-Owners of Fish, Birds, Reptiles or Rabbits or Hamsters, 2017
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  • Petco
  • PetSmart
  • Walmart
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