U.S. Beverage Market Outlook 2018 - Research and Markets

Despite the general maturity of the top packaged beverage categories-with bottled water as a notable exception—beverage manufacturers and marketers can pinpoint various opportunities for future growth. U.S. Beverage Market Outlook 2018 provides a comprehensive analysis of the leading categories in retail packaged beverages, spanning all sections of the grocery store, and detailing how marketing tools, clean labels, environmental consciousness, packaging, and marketing tools can all lead to profitable innovation. Covered by this comprehensive new report are:

Bottled and Enhanced Waters
Carbonated Beverages
Energy & Sports Drinks
Juices
Coffee & Ready-To-Drink Coffee
Tea & Ready-To-Drink Tea
Dairy Beverages & Non-Dairy Milk Alternatives

Carbonated beverages will continue to lead the market in dollar volume through 2022, but sales will continue to sag as consumers opt for less sugary beverages and for beverage categories with healthier options. The migration away from soda will keep driving growth in bottled water, coffee, and tea—all of which will have a CAGR of at least 4% during the forecast period. Despite the occasional controversy, energy and sports drinks remain popular with Millennials as well as sub-segments such as gamers and athletes, and consumer trend-savvy innovation in this arena will also drive market opportunities growth.

Scope and Methodology

U.S. Beverage Market Outlook 2018 focuses on the market for selected beverage products sold to consumers in the United States through retail channels. Market size data are provided at the retail sales level for 2012-2017 and projections for 2017-2022.

The research information in U.S. Beverage Market Outlook 2018 was obtained from background sources including syndicated sales-tracking data and relevant trade, business and government sources, as well as company promotional literature and annual reports. Consumer data are sourced primarily from the Simmons Research LLC national consumer surveys for 2007-2017.

1. Executive Summary

Scope
Methodology
Market Size and Growth
Table U.S. Retail Sales of Select Beverage Categories, 2017 vs. 2022P (in millions of dollars)
Key Opportunities for Future Growth
Clean Label
Environmental Concerns
Packaging
Health and Well-Being
New, Different, Exotic, and Scientific
Crossing Categories
Online Shopping
Finding Winning Brands
Supporting a Cause
Foodservice Environment
Consumer Trends

2. Bottled and Enhanced Waters

The Category
Bottle Water Retail Sales Approach $18 Billion in 2017
Category to Approach $24 Billion by 2022
Table U.S. Bottled Water Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Competitive Environment
A Mature Category with a Clean Label Product
Several Competitive Paths Available
Cause-Related
Status Conscious
Leveraging Success
Product Developments
Table Selected New Products
Bottled Water in Foodservice
Consumer Trends
Table Consumption Rates for Bottled Water, 2007-2017 (percent of households)
Table Consumption Rates for Bottled Water by Flavor Type, 2007-2017 (percent of households)
Table Brands of Bottled Waters Consumed Most Often by Households, 2007-2017 (percent of households that consume bottled water)

3. Carbonated Beverages

The Category
Retail Sales of Carbonated Beverages Near $39 Billion in 2017
Category to Drop to $36 Billion by 2022
Table U.S. Carbonated Beverages Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Competitive Environment
Impact of Sugar Taxes
Healthy Sodas
Craft Sodas
Market Leaders Experiment
Product Development
Table Selected New Products
Carbonated Beverages in Foodservice
Consumer Trends
Table Consumption Rates for Carbonated Beverages by Types, 2007-2017 (percent of households)
Table Brands of Diet Colas Consumed Most Often by Households, 2007-2017 (percent of households that consume diet colas)

4. Energy & Sports Drinks

The Category
Retail Sales of Energy & Sports Drinks at Almost $27 Billion in 2017
Sales to Approach $35 Billion by 2022
Table U.S. Energy & Sports Drink Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Competitive Environment
Product Line Extensions
The Caffeine Connection
Dairy-Based Energy Drinks
Natural Energy Sources
Product Development
Table Selected New Products
Energy Drinks in Foodservice
Consumer Trends
Table Consumption Rates for Energy/Sports Drinks, 2007-2017 (percent of households)
Table Consumption Rates for Energy/Sports Drinks by Form, 2007-2017 (percent of households)
Table Brands of Energy Drinks/Shots Consumed Most Often by Households, 2007-2017 (percent of households that consume Energy Drinks/Shots)
Table Energy Drinks Consumed Per Household in Last 30 Days, 2007-2017 (percent of U.S. households that consume energy drinks)
Table Thirst Quenchers/Sports Drinks Servings per Day Per Household, 2007-2017 (percent of U.S. households that consume thirst quenchers/sports drinks)

5. Juices

The Category
Fruit and Vegetable Juice Sales Drop to $19.4 Billion in 2017
Category Sales Projected to Dip to $19 Billion by 2022
Table U.S. Fruit and Vegetable Juice Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Competitive Environment
Going Green
Target Markets
Juice for Kids
Product Development
Table Selected New Products
Juice in Foodservice
Consumer Trends
Table Consumption Rates for Juice by Types, 2007-2017 (percent of households)
Table Consumption Rates for Orange Juice by Types, 2007-2017 (percent of households)
Table Brands of Frozen Orange Juice Consumed Most Often by Households, 2007-2017 (percent of households that consume frozen orange juice beverages)
Table Glasses of Orange Juice (Canned/Bottled/Cartons) Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume orange juice in cans, bottles, or cartons)
Table Glasses of Frozen Orange Juice Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume frozen orange juice)
Table Glasses of Other Fruit Juices Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume other fruit juices)
Table Glasses of Tomato/Vegetable Juices Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume tomato/vegetable juices)

6. Coffee & Ready-to-Drink Coffee

The Category
Sales Exceed $14 Billion in 2017
Growth to $18 Billion Forecast by 2022
Table U.S. Coffee Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Competitive Environment
Cold Brewed Not Slowing Down
Bulletproof Coffee
Nitro Coffee
Coffee Crossovers
Product Development
Table Selected New Products
Coffee in Foodservice
Consumer Trends
Table Consumption Rates for Coffee by Types, 2007-2017 (percent of households)
Table Consumption Rates for Coffee: Ground Vs. Whole Bean, 2007-2017 (percent of households)
Table Consumption Rates for Ground Coffee by Type, 2007-2017 (percent of households)
Table Consumption Rates for Instant Coffee Mixes by Type, 2007-2017 (percent of households)
Table Consumption Rates for Instant Flavored Coffee Mixes by Type, 2007-2017 (percent of households)
Table Consumption Rates for Unsweetened Instant Coffees, Regular Vs. Decaffeinated, 2007-2017 (percent of households)
Table Brands of Espresso Coffee Consumed Most Often by Households, 2007-2017 (percent of households that consume espresso coffee)
Table Brands of Coffee Drinks Consumed Most Often by Households, 2007-2017 (percent of households that consume coffee drinks)
Table Brands of Instant Coffee Consumed Most Often by Households, 2007-2017 (percent of households that consume instant coffee)
Table Cups of Regular Ground Coffee Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume regular ground coffee)
Table Cups of Decaffeinated Ground Coffee Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume decaffeinated ground coffee)
Table Cups of Instant Coffee Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume instant coffee)

7. Tea & Ready-to-Drink Tea

The Category
Retail Sales of Tea & Ready-to-Drink Tea Approach $8 Billion in 2017
Tea Category Sales to Approach $10 Billion by 2022
Table U.S. Tea Category Retail Dollar Sales, 2012–2022P(in millions of dollars and percent change)
Competitive Environment
Matcha Tea
Moringa Tea
Sencha Tea
Cold Pressed Tea
Crossover Teas
Product Development
Table Selected New Products
Tea in Foodservice
Consumer Trends
Table Consumption Rates for Tea by Type, 2007-2017 (percent of households)
Table Consumption Rates for Ready-To-Drink Iced Tea by Types, 2007-2017 (percent of households)
Table Brands of Ready-To-Drink Iced Tea Consumed Most Often by Households, 2007-2017 (percent of households that consume ready-to-drink iced tea beverages)
Table Brands of Instant Iced Tea Consumed Most Often by Households, 2007-2017 (percent of households that consume instant iced tea beverages)
Table Consumption Rates for Iced Teas by Sweetener Type, 2007-2017 (percent of households)
Table Cups of Regular Tea Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume regular tea)
Table Cups of Instant Iced Tea Mix Tea Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume instant iced tea mix)

8. Dairy & Dairy Alternative Beverages

The Category
Dairy & Dairy Alternative Beverages Sales Hovering Around $22 Billion
2022 Sales Levels Will Mirror 2012
Table U.S. Dairy and Non-Dairy Beverages Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Competitive Environment: Dairy Beverages
Organic, Grassfed, and Raw
Dairy Companies Seek Plant Based Alternative Providers
Mixing Milk and Vegetables
Milk-Based Refrigerated Coffee Drinks
Traditional Marketing Still Prevails
Product Development
Table Selected New Dairy Products
Competitive Environment: Non-Dairy Milk Alternative Beverages
Potential for Dairy/Plant-Based Combination Beverages
Extending the Source List
The Sustainability Factor
Plant Milk Everywhere
Processing as a Marketing Point
Product Development
Table Selected New Non-Dairy Beverage Products
Milk in Foodservice
Almond Milk
Soy Milk
Coconut Milk
Consumer Trends
Table Consumption Rates for Dairy Beverages by Type, 2007-2017 (percent of households)
Table Consumption Rates for Non-Dairy Beverages by Type, 2007-2017 (percent of households)
Table Brands of Non-Dairy Beverages Consumed Most Often by Households, 2007-2017 (percent of households that consume non-dairy beverages)