Increasing disposable income, urbanization, growing youth population as well as rising acceptance of social drinking have buoyed the growth of beer market in India. The country ranks among one of the largest alcohol markets across the globe.
India Manufactured Foreign Liquor (IMFL) including whisky, vodka, brandy, and rum is highly preferred by consumers in India. However, with growing health consciousness, customers are shifting towards beer consumption owing to its lower alcohol content. Currently, per capita beer consumption in India is below 5 liters, which is extremely low as compared to above 25 liters in other Asian countries. Several domestic and international players are investing in India's beer market to gain a competitive edge in the country.
India Beer Market is projected to grow at a CAGR over 7.6% during 2018-24. Strong beer segment bagged highest revenue share in 2017. The segment is anticipated to continue its dominance over the coming years owing to preference of Indian consumers for high alcohol content. Also, mild beer segment is estimated to exhibit highest growth rate during the forecast period, attributed to health-conscious consumers and moderate drinkers who opt for lower alcohol content within large volume.
Off-trade channels including wine & beer shops, hypermarkets, and supermarkets have contributed majority of the revenue share in 2017 towards the overall beer market in India. The segment is projected to further rule the market owing to continuously increasing retail formats in the country and availability of beer products at reasonable prices via off-trade channels. Moreover, on-trade channels are anticipated to exhibit highest growth rate during the forecast period owing to rising income level coupled with acceptance of craft beer across the country.
The report thoroughly covers India beer market by type, sales channel, packaging, demographics, and regions. The report provides an unbiased and detailed analysis of the on-going trends, opportunities, high growth areas and market drivers which would help the stakeholders to decide and align their market strategies according to the current and future market dynamics.
Key Highlights of the Report:
- Historical Data of Global Beer Market for the Period 2014-2017
- Market Size & Forecast data of Global Beer Market until 2024
- Historical and Forecast data of India Beer Market Revenues for the Period 2014-2024
- Historical and Forecast data of India Beer Market Volume for the Period 2014-2024
- Historical data of India Beer Market, By Types for the Period 2014-2017
- Market Size & Forecast data of India Beer Market, By Types until 2024
- Historical data of India Beer Market, By Sales Channel for the Period 2014-2017
- Market Size & Forecast data of India Beer Market, By Sales Channel until 2024
- Historical and Forecast data of India Beer Market, By Packaging for the Period 2014-2024
- Historical and Forecast data of India Beer Market, By Demographics (2017 & 2024)
- Historical and Forecast data of India Beer Market, By Regions for the Period 2014-2024
- Market Drivers and Restraints
- Market Trends and Opportunities
- Industry Life Cycle and Value Chain Analysis
- Porter's Five Forces Analysis
- Players Revenue Share
- Competitive Benchmarking, and Company Profiles
- Recommendations
Markets Covered:
The report provides detailed analysis of the following market segments:
By Types:
- Strong Beer
- Mild Beer
By Sales Channels:
- Off Trade Channels
- On Trade Channels
By Packaging:
- Bottled Beer
- Canned Beer
- Draught Beer
By Demographics:
- Age Group
- Gender
By Regions:
- Northern
- Eastern
- Western
- Southern
Table of Contents
1 Executive Summary
Samples
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Companies Mentioned
- United Breweries Limited
- Carlsberg India Private Limited
- Mohan Meakin Limited
- AB InBev Private Limited
- Molson Coors India Private Limited
