North America Demand Response Management Systems Market - Growth, Trends, and Forecast (2018 - 2023)

The concept of demand response technology, which aims to achieve stability on the electricity grid by ensuring that demand does not exceed the supply of electric power, is far more developed in the North American region than the rest of the world. The uptake of the demand response management system is witnessing strong demand in the region, owing to the benefits offered by the utilities to its consumers, such as providing an opportunity to play a vital role in the operation of the electric grid. The offering of time-based rates or other forms of financial incentives by companies to its customers, to reduce their electrical consumption during peak load periods, is expected to increase the demand for demand response management system in North America. Furthermore, there has been a large-scale implementation of more renewable projects, such as rooftop solar panels and small wind turbines, among the residential customers of the region. Utility companies across the North American region are also expected to undertake increased demand response approach during the forecast period to fulfill critical components of their smart grid initiatives, by rolling out smart meters and automatic meter reading (AMI) systems.

Conventional Power Plants Retirement to Fuel the Demand

Owing to the higher energy efficiency and environmental advantages offered by natural gas- and renewable-based power generation, there is rising trend across the North American region of shifting away from conventional fuels, such as coal- and nuclear-based power generation. In 2016, coal plants in the United States accounted for just 30% of the total generation output, after remaining a dominant source of power generation, on an average from 1949 through 2005. For the first time, in 2016, natural gas was the leading source of electricity generation (34% of total generation), reflecting an on-going trend that is reshaping the nation’s generation mix. In 2017, utilities had planned to retire 4.5 gigawatts (GW) of coal or 2% of the United States’ coal capacity, in turn, adding 11 GW of natural gas and 8.5 GW of wind-based generation plants. Similarly in 2016, solar accounted for 39% of the total power generating capacity, topping all other technologies for the first time. Similar trends are also observed in other countries of the region, such as Canada, which, in turn, is expected to increase the load on grid stability and give rise to the demand for demand response management system in the region.

Quest for Energy Efficiency and Smart Pricing Propels Demand for ADRMS in the US

With 100% electrification rate achieved decades ago, the focus of the United States’ Department of Energy (DOE) has not been on the generation of electricity in recent years. Instead, the power companies are emphasizing increasing the efficiency and implementation of smart pricing mechanism through the installation of smart meters. At the end of 2016, the deployment of smart meters reached approximately 70 million, with the number expected to reach 90 million by 2020. Smart pricing programs are also increasing across the United States. Currently, millions of customers (with smart meters across the United States) are enrolled in time-based pricing programs, which reward participants for voluntarily reducing energy consumption during designated peak days, when the demand for electricity is expected to be high. Both factors, combined, are expected to supplement the demand for automated demand response management system (ADRMS) system in the United States.

Key Developments in the Market

• January 2018: OATI granted a patent for webDispatch by the US patent office, a solution capable of handling Demand Response (DR) and Distributed Energy Resources (DERs) monitor, SCADA, Energy Management Systems, and others


• December 2017: EnerNOC, Ohmconnect, and others emerge as successful bidders for IESO Demand Response Auction 2017


• November 2017: Itron extended contract in Maryland to deliver demand response

the Major Players Include - ABB Ltd, Siemens AG, Honeywell International Inc., Schneider Electric SE, AutoGrid Systems Inc., General Electric Company, EnerNOC Inc., Itron Inc., Mitsubishi Electric Corporation, NRG Energy, Inc., and Landis+Gyr Group AG, amongst others.

Reasons to Purchase the Report

• Current and future North America demand response market outlook in the developed and emerging nations


• Analyzing various perspectives of the market with the help of Porter’s five forces analysis


• Segment that is expected to dominate the market


• Countries that are expected to witness the fastest growth during the forecast period


• Identify the latest developments, and strategies employed by the major market players


• 3-month analyst support, along with the Market Estimate sheet (in excel)

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