Liquid Sugar Market - Growth, Trends, and Forecast (2020-2025)

The liquid sugar market is projected to register a CAGR of 2.9% during the forecast period (2020-2025).

• Liquid sugar has robust applications due to its ease in the consistency in production processes, such as dissolving, filtering, and other processes, which is difficult to achieve using the granular or powder form. The other advantages of using liquid sugar are minimized sugar loss, specification-oriented high-quality production, high consistency and uniformity, and high microbiological safety.
• However, high transportation and distribution costs and health concerns associated with liquid sugar are impeding the growth of the liquid sugar market.

Key Market Trends

Increased Usage of Liquid Sugar in Bakery and Confectionery Products

Liquid sugar imparts certain properties in baked goods, such as holding moisture and maintaining freshness, unique flavor, and pasteurization. Thus, the bakery and confectionery sector witnessed an upsurge in the usage of liquid sugar, owing to the aforementioned properties. Furthermore, liquid sugar helps in controlling the crystallization of sugar in candy and preventing the formation of ice crystals in frozen desserts, which is increasing its demand in the bakery sector. Other factors that are boosting the demand for liquid sugar over crystal sugar include consistent quality and specification-oriented quality, high microbiological stability of the sugar, no investment in equipment for dissolving, filtering, and pasteurization of liquid sugar unlike crystal sugar, and minimized sugar loss.

Asia-Pacific to Drive the Liquid Sugar Market

Asia-Pacific is expected to be the leader in the liquid sugar market, owing to the huge demand being witnessed by countries, like India and Australia. Moreover, the rapid growth of food industries in the emerging countries of Asia-Pacific, in the backdrop of the overall improvement in the economic conditions and the sustained efforts from governments by enabling policies and regulatory frameworks, help in the growth of the liquid sugar market. In addition, regional and domestic players are engaged in frequent product launches, which have further boosted the market growth. For instance, in 2019, Whole Earth Sweetener Company launched a keto-friendly product, Stevia & Monk Fruit Liquid Sweeteners, to its portfolio. The product is available in grocery retailers and e-commerce.

Competitive Landscape

The market for liquid sugar is fragmented, owing to the presence of large regional and domestic players in different countries. The companies are emphasizing on mergers, expansions, acquisitions, and partnerships, along with new product developments, as strategic approaches to boost their brand presence among consumers. For instance, in 2016, T.H.E.M. (Technical Help in Engineering and Marketing) launched Cane Simple Liquid Sugar in pouch fillers, by enhancing the package design with the inclusion of a convenient pour-spout top.

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