Increasing Construction Activities in the Europe
Western Europe, being a mature economy, is expected to show diminutive growth when compared to Central and Eastern European countries. The growth in the European industry is expected to be supported by various factors, such as lower interest rates, increase in real household disposable income, and numerous investment plans by the European Union. The number of residential buildings increased by around 9% in 2016, with major contributions from Slovakia, Spain, Germany, Sweden, and the United Kingdom. The non-residential buildings or commercial buildings segment is expected to also increase by around 5.5%, with significant growth in Hungary, Spain, Belgium, Finland and Germany, in 2017-18. Moreover, the civil engineering segment that suffered owing the financial crisis has gained momentum with the European Commission’s Investment Plan for Europe. Hence, with such boom in commercial construction activities in Europe, the demand for paints & coatings in the region is projected to increase substantially during the forecast period.
Water-borne Technology - The Dominant Technology Type
The VOCs released from solvent-borne coatings is the core reason for the switch of manufacturers to water-borne coatings. Also, other properties, like low odor, more durability, and more block resistance make water-borne coatings more preferable. There are many regulations from several governments, which supports water-based coatings. REACH, a government initiative in Europe, was adopted to improve human health and the environment from the risks that can be constituted by chemicals, while enhancing the competition in European chemicals industry. Promoting alternative methods for the hazard assessment of substances in order to reduce tests on animals. This is increasing the demand for coatings with low VOC content, such as water-borne coatings. In recent times there has been a propensity to seek coatings with high usability, and water clean-up characteristics among the users, water-borne coatings meet the requirements, and also facilitate low viscosity, without the addition of low-molecular weight monomers.
Germany to Dominate the Market Growth
The construction industry in Germany is growing at a great pace, owing to the public and private sector investments in infrastructure, residential, and industrial construction projects and energy. The residential construction is expected to grow due to the rapid urbanization, population growth, and to balance the demand and supply for housing. Additionally, the increasing need for schools, government offices, and healthcare facilities is expected to further boost the construction industry in the country. The growth in construction is expected to boost the architectural coatings market in the country during the forecast period.
Key Developments in the Market
January 2018: During the first quarter of fiscal 2018, RPM acquired Key Resin, a leading manufacturer of polymer flooring and coating systems, with an annual net sales of USD 25 million.
June 2017: The Sherwin-Williams Company completed the acquisition of The Valspar Corporation and created a global leader in paints & coatings industry.
Major Players: Akzonobel, PPG Industries, DAW SE and Cromology amongst others.
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1.1 Research Phases
1.2 Study Deliverables
1.3 Scope of the Report
2. Executive Summary
3. Market Insights
3.1 Industry Value-Chain Analysis
3.2 Industry Attractiveness - Porter’s Five Forces Analysis
3.2.1 Bargaining Power of Suppliers
3.2.2 Bargaining Power of Consumers
3.2.3 Threat of New Entrants
3.2.4 Threat of Substitute Products and Services
3.2.5 Degree of Competition
4. Market Dynamics
4.1.1 Increasing Construction Activities
4.1.2 Increasing importance for retro-fitting and improving efficiency of the existing housing stock which were built before 1970
4.2.1 Rise in the Prices of Raw Materials
4.2.2 Stringent Environmental Regulations
4.3.1 Accelerating Demand for Eco-friendly Coatings
5. Market Segmentation and Analysis (Market Size, Share, and Forecast)
5.1 By Construction
5.2 By Application
5.3 By Technology
5.4 By Resin Type
5.4.1 Vinyl Acrylate
5.4.2 Pure Acrylics
5.4.4 Styrene Acrylics
6. Regional Market Analysis (Market Size, Share, and Forecast)
6.2 United Kingdom
6.9 Nordic Countries
6.10 Rest of Europe
7. Competitive Landscape
7.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements
7.2 Market Share Analysis**
7.3 Strategies Adopted by Leading Players
8. Company Profiles (Overview, Financials**, Products & Services, Recent Developments, and Analyst View)
8.1 Akzo Nobel N.V.
8.2 BASF SE
8.3 Beckers Group
8.4 Berger Paints India Ltd.
8.5 Brillux GmbH & Co. KG
8.7 DAW SE
8.10 Kansai Paints Co. Ltd.
8.11 Masco Corporation
8.12 PPG Industries, Inc.
8.13 Ring International Holding AG
8.14 RPM International Inc.
8.15 The Sherwin-Williams Company
8.16 Tikkurila Oyj
..List not exhaustive
**Subject to availability on public domain
- Akzo Nobel N.V.
- BASF SE
- Beckers Group
- Berger Paints India Ltd.
- Brillux GmbH & Co. KG
- DAW SE
- Kansai Paints Co. Ltd.
- Masco Corporation
- PPG Industries Inc.
- Ring International Holding AG
- RPM International Inc.
- The Sherwin-Williams Company
- Tikkurila Oyj