Analysis of Passenger Vehicle Pricing Strategies in Brazil, 2017

  • ID: 4515832
  • Report
  • Region: Brazil
  • 98 Pages
  • Frost & Sullivan
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Brazil’s ROTA 2030 Plan, Macro-economic Landscape, and Technology Roadmap to Impact Vehicle Pricing by 2023

FEATURED COMPANIES

  • Ford
  • General Motors
  • Honda
  • Hyundai
  • Nissan
  • Renault
  • MORE

The Brazilian automotive market has been declining since its historic high in 2012-2013. However, the forecast for 2017-2018 is one of market stability, followed by growth from 2019 onwards. In addition, the market has also experienced macro-economic volatility which has further impacted this decline. Along the same time frame, regulation-driven investments and technology innovations were also made across the manufacturing sector to counter this. The culmination of these factors impacted vehicle pricing strategies in Brazil, which experienced an average year-on-year increase of over 7.0% between 2012 and 2017. By 2023, vehicle prices will be impacted by a number of factors, such as Brazil's Rota 2030 plan, introduction of a roadmap of next-generation technologies, and macro-economic indicators, which will be key influencers.

This study focuses on the analysis of how vehicle prices have changed between 2012 and 2017 in Brazil, and highlights the key factors that have impacted this. The study also presents an analysis for a specified reference fleet across different OEM and vehicle segments. It showcases the change in price positioning for various OEMs and describes the changing landscape of price competitiveness across vehicle segments. The analysis covers specifically defined "entry", "value" and "premium" trims for the reference fleet models. The study begins with a CEO 360-degree perspective on vehicle pricing, followed by detailed section of key impacting factors, analysis by vehicle segment and OEMs, before concluding with the key growth opportunities, strategic imperatives for sustained growth, and top conclusions.

Research Scope:

The aim of this study is to research and analyse key developments and trends relating to vehicle prices in Brazil and the key factors impacting the same.

Key Issues Addressed:

  • How has the pricing of vehicles changed in Brazil from 2012 to 2017?
  • What are the key factors that have influenced change in vehicle prices and what are the key activities in Brazil that will influence change towards 2023?
  • How are OEMs competing in Brazil, in terms of vehicle prices? How has the positioning of OEM/ models/vehicle segments/fuel type changed since 2012?
  • How has the ranking and positioning of OEMs and their models changed between 2012 and 2017? And how are core OEM strategies influencing price positioning?
  • What are the key growth opportunities and strategic imperatives for success in terms of competitive pricing strategies towards 2023?
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Ford
  • General Motors
  • Honda
  • Hyundai
  • Nissan
  • Renault
  • MORE

1. Executive Summary

  • Executive Summary-Key Findings
  • Factors Impacting Vehicle Price Structure Towards 2023
  • OEM Comparison-Trim Level Price Positioning
  • Average Price of OEM Reference Fleet (Value-Trim)
  • Vehicle Segment Comparison-All Segments Price Positioning
  • Average Increase in Vehicle Sales Price
  • 2017 OEM Model Price Position/Rank-Entry Trim
  • 2017 OEM Model Price Position/Rank-Premium Trim
  • Average Price Variation by Vehicle Model

2. Research Scope, Methodology, and Definitions

  • Research Scope
  • Research Scope (Reference Fleet)
  • Research Methodology
  • Study Definitions
  • Key Questions this Study will Answer

3. Factors Impacting Vehicle Price Structure Current and 2023 Outlook

  • Macro Economic Indicators
  • Automotive Sales Performance
  • Vehicle Taxation Structure
  • Vehicle Portfolios and Product Lifecycle Changes
  • Current and Future Regulations-Euro Emission Norms
  • Current and Future Regulations-Rota 2030
  • New Technology Introduction and Selection for Compliance
  • Vehicle Feature and Technology Packages
  • Customization and Vehicle Variants

4. Price Analysis by Vehicle Segment

  • Vehicle Segment Comparison-Basic Segment Price Positioning
  • Vehicle Segment Comparison-Trim Variations in Basic Segment
  • Vehicle Segment Comparison-B-Hatch Segment Price Positioning
  • Vehicle Segment Comparison-Trim Variations in B-Hatch Segment
  • Vehicle Segment Comparison-B-Sedan Segment Price Positioning
  • Vehicle Segment Comparison-Trim Variations in B-Sedan Segment
  • Vehicle Segment Comparison-Compact Segment Price Positioning
  • Vehicle Segment Comparison-Trim Variations in Compact Segment
  • Vehicle Segment Comparison-Midsize Segment Price Positioning
  • Vehicle Segment Comparison-Trim Variations in Midsize Segment
  • Vehicle Segment Comparison-B/C-SUV Segment Price Positioning
  • Vehicle Segment Comparison-Trim Variations in B/C-SUV Segment
  • Vehicle Segment Comparison-Large SUV Segment Price Positioning
  • Vehicle Segment Comparison-Trim Variations in Large SUV Segment
  • Vehicle Segment Comparison-B/C-Pickup Segment Price Positioning
  • Vehicle Segment Comparison-Trim Variations in B/C-Pickup Segment
  • Vehicle Segment Comparison-Large Diesel Pickup Segment Price Positioning
  • Vehicle Segment Comparison-Large Gasoline/FFV Pickup Segment Price Positioning
  • Vehicle Segment Comparison-Trim Variations in Large Pickup Segment

5. Price Analysis by OEM

  • FCA’s Vehicle Portfolio-Price Positioning
  • YoY Variation in Value-trim FCA’s Vehicle Price
  • Ford’s Vehicle Portfolio Price Positioning
  • YoY Variation in Value-Trim Ford Vehicle Price
  • General Motors’ Vehicle Portfolio Price Positioning
  • YoY Variation in Value-trim GM’s Vehicle Price
  • Honda’s Vehicle Portfolio Price Positioning
  • YoY Variation in Value-Trim Honda Vehicle Price
  • Hyundai’s Vehicle Portfolio Price Positioning
  • YoY Variation in Value-Trim Hyundai Vehicle Price
  • Renault’s Vehicle Portfolio Price Positioning
  • YoY Variation in Value-Trim Renault Vehicle Price
  • Nissan’s Vehicle Portfolio Price Positioning
  • YoY Variation in Value-Trim Nissan Vehicle Price
  • Toyota’s Vehicle Portfolio Price Positioning
  • YoY Variation in Value-Trim Toyota Vehicle Price
  • Volkswagen’s Vehicle Portfolio Price Positioning
  • YoY Variation in Value-Trim VW’s Vehicle Price

6. Growth Opportunities and Strategic Imperative

  • Growth Opportunity in Passenger Vehicle Pricing Strategies
  • Strategic Imperatives for Success and Growth
  • Conclusions and Future Outlook

7. The Last Word

  • The Last Word-Key Conclusions and 2023 Outlook
  • Legal Disclaimer

8. Appendix

  • List of Exhibits
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  • Ford
  • General Motors
  • Honda
  • Hyundai
  • Nissan
  • Renault
  • Toyota
  • Volkswagen
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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