Analysis of Passenger Vehicle Pricing Strategies in Brazil, 2017

Brazil’s ROTA 2030 Plan, Macro-economic Landscape, and Technology Roadmap to Impact Vehicle Pricing by 2023

The Brazilian automotive market has been declining since its historic high in 2012-2013. However, the forecast for 2017-2018 is one of market stability, followed by growth from 2019 onwards. In addition, the market has also experienced macro-economic volatility which has further impacted this decline. Along the same time frame, regulation-driven investments and technology innovations were also made across the manufacturing sector to counter this. The culmination of these factors impacted vehicle pricing strategies in Brazil, which experienced an average year-on-year increase of over 7.0% between 2012 and 2017. By 2023, vehicle prices will be impacted by a number of factors, such as Brazil's Rota 2030 plan, introduction of a roadmap of next-generation technologies, and macro-economic indicators, which will be key influencers.

This study focuses on the analysis of how vehicle prices have changed between 2012 and 2017 in Brazil, and highlights the key factors that have impacted this. The study also presents an analysis for a specified reference fleet across different OEM and vehicle segments. It showcases the change in price positioning for various OEMs and describes the changing landscape of price competitiveness across vehicle segments. The analysis covers specifically defined "entry", "value" and "premium" trims for the reference fleet models. The study begins with a CEO 360-degree perspective on vehicle pricing, followed by detailed section of key impacting factors, analysis by vehicle segment and OEMs, before concluding with the key growth opportunities, strategic imperatives for sustained growth, and top conclusions.

Research Scope:

The aim of this study is to research and analyse key developments and trends relating to vehicle prices in Brazil and the key factors impacting the same.

Key Issues Addressed:

• How has the pricing of vehicles changed in Brazil from 2012 to 2017?
• What are the key factors that have influenced change in vehicle prices and what are the key activities in Brazil that will influence change towards 2023?
• How are OEMs competing in Brazil, in terms of vehicle prices? How has the positioning of OEM/ models/vehicle segments/fuel type changed since 2012?
• How has the ranking and positioning of OEMs and their models changed between 2012 and 2017? And how are core OEM strategies influencing price positioning?
• What are the key growth opportunities and strategic imperatives for success in terms of competitive pricing strategies towards 2023?