Automation Testing Market by Technology, Testing Type, Service, Endpoint Interface and Region - Global Forecast to 2023

  • ID: 4516010
  • Report
  • Region: Global
  • 169 pages
  • Markets and Markets
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The Global Automation Testing Market Size is Expected to Grow from USD 8.52 Billion in 2018 to USD 19.27 Billion by 2023

FEATURED COMPANIES

  • Afour Technologies
  • Capgemini
  • IBM
  • Microsoft
  • Qasource
  • Smartbear
  • MORE

Automation Testing Market by Technology (IoT, AI, and Big Data), Testing Type (Functional, Performance, Compatibility, and Security), Service (Advisory & Consulting, Managed, and Implementation), Endpoint Interface, and Region - Global Forecast to 2023

The automation testing market is projected to grow at a Compound Annual Growth Rate (CAGR) of 17.7% during the forecast period

The global automation testing market size is expected to grow from USD 8.52 billion in 2018 to USD 19.27 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.7% during the forecast period. The increasing adoption of mobile devices and technologies, increasing adoption of the DevOps methodology, and transforming testing by digital transformation, are some of the factors driving the automation testing market. In addition, automation testing increasing Return on Investment (RoI) is one of the biggest and most important factors resulting in the market growth. However, data protection and privacy concerns restrain the market growth.   

Functional testing in the testing type segment is expected to have largest market share during the forecast period

Functional testing is a form of testing that tests how applications execute various functions with respect to functional requirements and user expectations. These functions are inclusive of various user actions, searches, user screens, data operations, business processes, and integrations. Automated functional testing tools enable testers to create tests manually or by recording, and run the tests and analyze the test results by displaying a test log. The tests created by recording simulate user actions over the application’s windows and menus.

Functional testing enables more applications to be tested within a shorter time span. It also provides access to objects, data, communication protocols, and operating systems, providing a test suite with greater depth and breadth. Moreover, functional testing enables significant cost reduction and productivity improvement by simplifying testing an

The Global Automation Testing Market Size is Expected to Grow from USD 8.52 Billion in 2018 to USD 19.27 Billion by 2023

d providing a unified user experience.

North America is expected to have the largest market size and Asia Pacific is projected to grow at the highest rate during the forecast period

North America is estimated to hold the largest market share in the automation testing market in 2018. The factors that are popularizing this growth include increasing adoption of agile frameworks, such as Scrum and SAFe, by organizations. The APAC region is witnessing strong growth in terms of digital transformation. This is creating a huge demand for automation testing services, with an increase in the adoption of mobile technologies. The mobile technology is said to be witnessing a robust growth rate, as the adoption of smartphones is on a steep rise in the APAC region. According to a report from Global System for Mobile Communications Association (GSMA) – “The Mobile Economy Asia Pacific 2017 report” – the APAC region would see growth in the average subscriber penetration rate, from 64% in 2016 to 74% by 2020. This has given rise to the demand for testing in the mobility space.

In the process of determining and verifying the market size of several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of the profiles of the primary participants is as follows:

  •  By Company: Tier 1 - 30 %, Tier 2 - 40%, and Tier 3 - 30%
  •  By Designation: C-Level - 72%, Director Level - 14%, and Others - 14%
  •  By Region: North America - 57%, Europe - 14%, and APAC - 29%

The automation testing market includes various major vendors, such as as IBM (US), CA Technologies (US), Micro Focus (UK), Capgemini (France), Microsoft (US), Tricentis (Austria), SmartBear Software (US), Parasoft (US), Cigniti Technologies (India), Ranorex (Austria), and TestPlant (UK).

Research Coverage
The report includes an in-depth competitive analysis of the key players in the automation testing market along with their company profiles, recent developments, and key market strategies. The report segments the automation testing market by testing type (functional and non-functional), services, endpoint interface, organization size, vertical, and region.

Reasons to buy the Report:
The automation testing market is segmented on the basis of testing type (functional and non-functional), services, endpoint interface, organization size, vertical, and region. 

The report is expected to help the market leaders/new entrants in the automation testing market in the following ways:
1. The automation testing market revenue stream has been estimated based on the revenues generated by vendors (excluding hardware), offering automation testing solutions and associated services, inclusive of advisory and consulting services, planning and development services, support and maintenance services, documentation and training services, implementation services, managed services, and others (RoI analysis services, framework services, service virtualization, and assessment services). The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further divided into endpoint interface, organization size, vertical, and regions.
2. The report helps the stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.
3. The report is expected to help the stakeholders understand the competitors and gain more insights to improve their market position. The competitive landscape section includes the competitor ecosystem, new product developments, partnerships, and mergers and acquisitions.

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FEATURED COMPANIES

  • Afour Technologies
  • Capgemini
  • IBM
  • Microsoft
  • Qasource
  • Smartbear
  • MORE

1 Introduction
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Research Assumptions
    2.4 Limitations

3 Executive Summary

4 Premium Insights
    4.1 Attractive Market Opportunities in the Automation Testing Market
    4.2 Market Top 3 Services and Regions
    4.3 Market By Testing Type, 2018
    4.4 Market By Organization Size, 2018
    4.5 Market By Region, 2018–2023
    4.6 Market Investment Scenario

5 Market Overview
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing Adoption of Mobile Devices and Technologies
                    5.2.1.2 Increasing Adoption of the Devops Methodology
                    5.2.1.3 Automation Testing Increasing Returns on Investment
                    5.2.1.4 Transforming Testing By Digital Transformation
           5.2.2 Restraints
                    5.2.2.1 Data Protection and Privacy Concerns
           5.2.3 Opportunities
                    5.2.3.1 Advancement of Technologies Exploring Opportunities in Test Automation
                    5.2.3.2 Agile Development Environment for Quality Assurance and Testing
           5.2.4 Challenges
                    5.2.4.1 Lack of Skilled and Experienced Test Automation Resources
                    5.2.4.2 Selection and Management of Testing Tools
    5.3 Automation Testing Trends
           5.3.1 Artificial Intelligence
           5.3.2 Big Data and Predictive Analytics
           5.3.3 Devops
           5.3.4 Internet of Things
           5.3.5 Selenium Testing

6 Automation Testing Market, By Testing Type
    6.1 Introduction
    6.2 Functional Testing
    6.3 Non-Functional Testing
           6.3.1 Application Programming Interface Testing
           6.3.2 Security Testing
           6.3.3 Performance Testing
           6.3.4 Compatibility Testing
           6.3.5 Compliance Testing
           6.3.6 Usability Testing

7 Market By Service
    7.1 Introduction
    7.2 Advisory and Consulting Services
    7.3 Planning and Development Services
    7.4 Support and Maintenance Services
    7.5 Documentation and Training Services
    7.6 Implementation Services
    7.7 Managed Services
    7.8 Others

8 Automation Testing Market, By Endpoint Interface
    8.1 Introduction
    8.2 Mobile
    8.3 Web
    8.4 Desktop

9 Market By Organization Size
    9.1 Introduction
    9.2 Small and Medium-Sized Enterprises
    9.3 Large Enterprises

10 Automation Testing Market, By Vertical
     10.1 Introduction
     10.2 Banking, Financial Services, and Insurance
     10.3 Automotive
     10.4 Defense and Aerospace
     10.5 Healthcare and Life Sciences
     10.6 Retail
     10.7 Telecom and IT
     10.8 Manufacturing
     10.9 Logistics and Transportation
     10.10 Energy and Utilities

11 Automation Testing Market, By Region
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 Asia Pacific
     11.5 Middle East and Africa
     11.6 Latin America

12 Competitive Landscape
     12.1 Overview
     12.2 Market Ranking
     12.3 Competitive Scenario
             12.3.1 New Product Launches, Product Upgradations, and Product Enhancements
             12.3.2 Partnerships, Collaborations, and Agreements
             12.3.3 Mergers and Acquisitions

13 Company Profiles
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, Author's View)*
     13.1 IBM
     13.2 CA Technologies
     13.3 Micro Focus
     13.4 Capgemini
     13.5 Microsoft
     13.6 Tricentis
     13.7 Smartbear
     13.8 Parasoft
     13.9 Cigniti Technologies
     13.10 Ranorex
     13.11 Testplant
     13.12 Key Innovators
             13.12.1 Sauce Labs
             13.12.2 Applitools
             13.12.3 Afour Technologies
             13.12.4 Invensis Technologies
             13.12.5 Qa Mentor
             13.12.6 Testim.Io
             13.12.7 Codoid
             13.12.8 Mobisoft Infotech
             13.12.9 Infostretch
             13.12.10 Thinksys
             13.12.11 Astegic
             13.12.12 Cygnet Infotech
             13.12.13 Qualitykiosk
             13.12.14 Qasource

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, Author's View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix
     14.1 Industry Experts
     14.2 Discussion Guide

List of Tables

Table 1 Automation Testing Market Size and Growth Rate, 2016–2023 (USD Million, Y-O-Y %)
Table 2 Market Size By Testing Type, 2016–2023 (USD Million)
Table 3 Functional Testing: Market Size, By Region, 2016–2023 (USD Million)
Table 4 Non-Functional Testing: Market Size, By Type, 2016–2023 (USD Million)
Table 5 Application Programming Interface Testing Market Size, By Region, 2016–2023 (USD Million)
Table 6 Security Testing Market Size, By Region, 2016–2023 (USD Million)
Table 7 Performance Testing Market Size, By Region, 2016–2023 (USD Million)
Table 8 Compatibility Testing Market Size, By Region, 2016–2023 (USD Million)
Table 9 Compliance Testing Market Size, By Region, 2016–2023 (USD Million)
Table 10 Usability Testing Market Size, By Region, 2016–2023 (USD Million)
Table 11 Automation Testing Market Size, By Service, 2016–2023 (USD Million)
Table 12 Advisory and Consulting Services: Market Size, By Region, 2016–2023 (USD Million)
Table 13 Planning and Development Services: Market Size, By Region, 2016–2023 (USD Million)
Table 14 Support and Maintenance Services: Market Size, By Region, 2016–2023 (USD Million)
Table 15 Documentation and Training Services: Market Size, By Region, 2016–2023 (USD Million)
Table 16 Implementation Services: Market Size, By Region, 2016–2023 (USD Million)
Table 17 Managed Services: Market Size, By Region, 2016–2023 (USD Million)
Table 18 Others: Market Size, By Region, 2016–2023 (USD Million)
Table 19 Automation Testing Market Size, By Endpoint Interface, 2016–2023 (USD Million)
Table 20 Mobile: Market Size, By Region, 2016–2023 (USD Million)
Table 21 Web: Market Size, By Region, 2016–2023 (USD Million)
Table 22 Desktop: Market Size, By Region, 2016–2023 (USD Million)
Table 23 Automation Testing Market Size, By Organization Size, 2016–2023 (USD Million)
Table 24 Small and Medium-Sized Enterprises: Market Size, By Region, 2016–2023 (USD Million)
Table 25 Large Enterprises: Market Size, By Region, 2016–2023 (USD Million)
Table 26 Automation Testing Market Size, By Vertical, 2016–2023 (USD Million)
Table 27 Banking, Financial Services, and Insurance: Market Size, By Region, 2016–2023 (USD Million)
Table 28 Automotive: Market Size, By Region, 2016–2023 (USD Million)
Table 29 Defense and Aerospace: Market Size, By Region, 2016–2023 (USD Million)
Table 30 Healthcare and Life Sciences: Market Size, By Region, 2016–2023 (USD Million)
Table 31 Retail: Automation Testing Market Size, By Region, 2016–2023 (USD Million)
Table 32 Telecom and IT: Market Size, By Region, 2016–2023 (USD Million)
Table 33 Manufacturing: Market Size, By Region, 2016–2023 (USD Million)
Table 34 Logistics and Transportation: Market Size, By Region, 2016–2023 (USD Million)
Table 35 Energy and Utilities: Market Size, By Region, 2016–2023 (USD Million)
Table 36 Automation Testing Market Size, By Region, 2016–2023 (USD Million)
Table 37 North America: Market Size, By Testing Type, 2016–2023 (USD Million)
Table 38 North America: Market Size, By Non-Functional Testing, 2016–2023 (USD Million)
Table 39 North America: Market Size, By Service, 2016–2023 (USD Million)
Table 40 North America: Market Size, By Endpoint Interface, 2016–2023 (USD Million)
Table 41 North America: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 42 North America: Market Size, By Vertical, 2016–2023 (USD Million)
Table 43 Europe: Automation Testing Market Size, By Testing Type, 2016–2023 (USD Million)
Table 44 Europe: Market Size, By Non-Functional Testing, 2016–2023 (USD Million)
Table 45 Europe: Market Size, By Service, 2016–2023 (USD Million)
Table 46 Europe: Market Size, By Endpoint Interface, 2016–2023 (USD Million)
Table 47 Europe: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 48 Europe: Market Size, By Vertical, 2016–2023 (USD Million)
Table 49 Asia Pacific: Automation Testing Market Size, By Testing Type, 2016–2023 (USD Million)
Table 50 Asia Pacific: Market Size, By Non-Functional Testing, 2016–2023 (USD Million)
Table 51 Asia Pacific: Market Size, By Service, 2016–2023 (USD Million)
Table 52 Asia Pacific: Market Size, By Endpoint Interface, 2016–2023 (USD Million)
Table 53 Asia Pacific: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 54 Asia Pacific: Market Size, By Vertical, 2016–2023 (USD Million)
Table 55 Middle East and Africa: Automation Testing Market Size, By Testing Type, 2016–2023 (USD Million)
Table 56 Middle East and Africa: Market Size, By Non-Functional Testing, 2016–2023 (USD Million)
Table 57 Middle East and Africa: Market Size, By Service, 2016–2023 (USD Million)
Table 58 Middle East and Africa: Market Size, By Endpoint Interface, 2016–2023 (USD Million)
Table 59 Middle East and Africa: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 60 Middle East and Africa: Market Size, By Vertical, 2016–2023 (USD Million)
Table 61 Latin America: Automation Testing Market Size, By Testing Type, 2016–2023 (USD Million)
Table 62 Latin America: Market Size, By Non-Functional Testing, 2016–2023 (USD Million)
Table 63 Latin America: Market Size, By Service, 2016–2023 (USD Million)
Table 64 Latin America: Market Size, By Endpoint Interface, 2016–2023 (USD Million)
Table 65 Latin America: Market Size, By Organization Size, 2016–2023 (USD Million)
Table 66 Latin America: Market Size, By Vertical, 2016–2023 (USD Million)
Table 67 Market Ranking for the Automation Testing Market, 2018
Table 68 New Product Launches, Product Upgradations, and Product Enhancements, 2016–2018
Table 69 Partnerships, Collaborations, and Agreements, 2015–2017
Table 70 Mergers and Acquisitions, 2017

List of Figures

Figure 1 Automation Testing Market Segmentation
Figure 2 Market Research Design
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Market Assumptions
Figure 7 Market By Region, 2018
Figure 8 Market Top 5 Segments, 2018
Figure 9 Increase in the Number of Mobile Devices and Devops in Organizations is Expected to Drive the Automation Testing Market
Figure 10 Advisory and Consulting Services, and North America are Estimated to Have the Largest Market Shares in 2018
Figure 11 Functional Testing Segment is Expected to Hold the Larger Market Size During the Forecast Period
Figure 12 Large Enterprises Segment is Expected to Hold the Larger Market Share During the Forecast Period
Figure 13 North America is Expected to Hold the Largest Market Size During the Forecast Period
Figure 14 Asia Pacific is Expected to Emerge as the Best Market for Investments in the Next 5 Years
Figure 15 Automation Testing Market: Drivers, Restraints, Opportunities, and Challenges
Figure 16 Functional Testing Segment is Expected to Have the Larger Market Size During the Forecast Period
Figure 17 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 18 Security Testing Segment is Expected to Have the Largest Market Size During the Forecast Period
Figure 19 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 20 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 21 Implementation Services Segment is Expected to Have the Largest Market Size During the Forecast Period
Figure 22 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 23 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 24 Mobile Segment is Expected to Have the Largest Market Size During the Forecast Period
Figure 25 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 26 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 27 Large Enterprises Segment is Expected to Have the Larger Market Size During the Forecast Period
Figure 28 Europe is Expected to Have the Second Largest Market Size During the Forecast Period
Figure 29 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 Banking, Financial Services, and Insurance Vertical is Expected to Have the Largest Market Size During the Forecast Period
Figure 31 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 32 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 33 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 34 Asia Pacific is Expected to Be an Attractive Destination for Investments
Figure 35 North America: Market Snapshot
Figure 36 Functional Testing Segment is Expected to Dominate the North American Automation Testing Market During the Forecast Period
Figure 37 Functional Testing Segment is Expected to Dominate the Market in Europe During the Forecast Period
Figure 38 Asia Pacific: Market Snapshot
Figure 39 Functional Testing Segment is Expected to Dominate the Market in Asia Pacific During the Forecast Period
Figure 40 Functional Testing Segment is Expected to Dominate the Market in Middle East and Africa During the Forecast Period
Figure 41 Functional Testing Segment is Expected to Dominate the Market in Latin America During the Forecast Period
Figure 42 Key Developments By the Leading Players in the Automation Testing Market During 2015–2018
Figure 43 IBM: Company Snapshot
Figure 44 IBM: SWOT Analysis
Figure 45 CA Technologies: Company Snapshot
Figure 46 CA Technologies: SWOT Analysis
Figure 47 Micro Focus: Company Snapshot
Figure 48 Micro Focus: SWOT Analysis
Figure 49 Capgemini: Company Snapshot
Figure 50 Capgemini: SWOT Analysis
Figure 51 Microsoft: Company Snapshot
Figure 52 Microsoft: SWOT Analysis
Figure 53 Cigniti Technologies: Company Snapshot

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FEATURED COMPANIES

  • Afour Technologies
  • Capgemini
  • IBM
  • Microsoft
  • Qasource
  • Smartbear
  • MORE

The author estimates the global market size to grow from USD 8.52 Billion in 2018 to USD 19.27 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.7% during the forecast period. The major factors that are expected to drive the growth of the market include the increasing adoption of mobile devices and technologies, increasing adoption of the DevOps methodology, and transforming testing by digital transformation. In addition, the automation testing increasing Returns on Investment (RoI) are expected to boost the market growth. The automation testing market is segmented based on testing type (functional and non-functional), service, endpoint interface, organization size, vertical, and region.

In the automation testing market, the service segment is expected to account for the largest market share. Automation testing services accomplish the growing need of QA as well as development teams with respect to advancement in technology and adoption of diverse categories of the software product. These services help increase the efficiency and effectiveness of applications, replicate testing across different platforms, minimize manual intervention, and reuse test scripts in various testing scenarios. Furthermore, automation testing services are inclusive of selection of suitable test tools, identification of test scenarios, test script maintenance, and generation of automated test reports. Services in the market are categorized into advisory and consulting services, support and maintenance services, planning and development services, documentation and training services, implementation services, managed services, and others. The other services consist of RoI analysis services, framework services, service virtualization, and assessment services.

The security testing under the non-functional testing type is expected to have the largest market share which is attributed to the fact that security testing can determine the quality of security measures, such as the policies, standards, guidelines, procedures, monitoring, and escalation processes, to protect the system. These tests would examine roles and responsibilities of system users. Security testing focuses on finding the possible loopholes and weaknesses in a digital ecosystem. This testing type would also examine the existing network topology, and identify security risks and vulnerabilities. Moreover, this type of testing checks whether a system under test meets the security parameters, such as authentication, authorization, confidentiality, and integrity. It also involves the security measures taken throughout an application code’s life cycle, setting up the network, and connecting devices to identify the security gaps and flaws to protect an organization’s Information Technology (IT) infrastructure from cybercriminals and malicious attacks.

The mobile subsegment is expected to account for the highest CAGR in the endpoint interface segment attributed to the fact that test automation is important for mobility testing as the same use case has to be run and validated on a growing number of devices and platforms. A reusable and scalable automation solution can help optimize the test effort. This significantly reduces the time required for testing and also the cost of testing. Automation testing providers offer different solutions and services that support various mobile endpoint interfaces, such as mobile application consultancy, Android, iOS, Windows, hybrid, cross-platform mobile app development, and support and maintenance services. Furthermore, automation testing for mobile interfaces helps reduce the length of testing type and overall test analysis cost, ensures compatibility of applications with independent nature of IT devices, and finally ensures the application quality by identifying possible performance and security glitches.

Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period which is attributed to the fact that it is witnessing dynamic changes in the adoption of automation in testing activities across multiple verticals. Mobile development, quality and testing maturity, and agile methodology adoption are the major areas where companies in the region are increasing their investments. The mobile technology is said to witness a robust growth rate, as the adoption of smartphones is on a steep rise in the APAC region.

Data protection and privacy concerns are expected to be the major restraining factor for the growth of the automation testing market. However, the recent developments, such as new product launches and acquisitions, undertaken by the major market players are expected to boost the market growth.

The study measures and evaluates the major offerings and key strategies of the automation testing market vendors, including IBM (US), CA Technologies (US), Micro Focus (UK), Capgemini (France), Microsoft (US), Tricentis (Austria), SmartBear Software (US), Parasoft (US), Cigniti Technologies (India), Ranorex (Austria), and TestPlant (UK). These companies have been at the forefront in offering reliable automation testing to commercial clients across diverse locations.

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  • Afour Technologies
  • Applitools
  • Astegic
  • CA Technologies
  • Capgemini
  • Cigniti Technologies
  • Codoid
  • Cygnet Infotech
  • IBM
  • Infostretch
  • Invensis Technologies
  • Micro Focus
  • Microsoft
  • Mobisoft Infotech
  • Parasoft
  • Qa Mentor
  • Qasource
  • Qualitykiosk
  • Ranorex
  • Sauce Labs
  • Smartbear
  • Testim.Io
  • Testplant
  • Thinksys
  • Tricentis
Note: Product cover images may vary from those shown
6 of 4
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