Global Digital Marketing Software (DMS) Market 2018-2022

  • ID: 4517003
  • Report
  • Region: Global
  • 112 pages
  • TechNavio
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FEATURED COMPANIES

  • Adobe Systems
  • IBM
  • Oracle
  • Salesforce
  • SAP
  • MORE
About Digital Marketing Software (DMS)

DMS is a tool that enables the execution of marketing activities and campaigns across multiple digital channels such as email and social media. It also analyzes real-time data or all marketing activities to calculate efficiency scores of marketing campaigns.

The analysts forecast the Global Digital Marketing Software (DMS) Market to grow at a CAGR of 16.87% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the Global Digital Marketing Software (DMS) Market 2018-2022. To calculate the market size, the report considers the revenue generated from digital marketing software (perpetual licensing fixed and subscription basis.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
The report, Global Digital Marketing Software (DMS) Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Adobe Systems
  • IBM
  • Oracle
  • SAP
  • Salesforce
Market drivers
  • Increasing budget for digital marketing
  • For a full, detailed list, view the full report
Market challenges
  • Impediment in picking suitable DMS
  • For a full, detailed list, view the full report
Market trends
  • Increased acceptance of cross-platform and multi-channel marketing
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adobe Systems
  • IBM
  • Oracle
  • Salesforce
  • SAP
  • MORE
PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE
  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis
PART 05: MARKET SIZING
  • Market definition
  • Market sizing 2017
  • Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition
PART 07: MARKET SEGMENTATION BY DEPLOYMENT
  • Segmentation by deployment
  • Comparison by deployment
  • Cloud-based model - Market size and forecast 2017-2022
  • On-premises model - Market size and forecast 2017-2022
  • Market opportunity by deployment
PART 08: CUSTOMER LANDSCAPE

PART 09: REGIONAL LANDSCAPE
  • Geographical segmentation
  • Regional comparison
  • Americas - Market size and forecast 2017-2022
  • EMEA - Market size and forecast 2017-2022
  • APAC - Market size and forecast 2017-2022
  • Market opportunity
PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 12: MARKET TRENDS
  • Increased acceptance of cross-platform and multi-channel marketing
  • Proliferation of artificial intelligence (AI)-powered advanced technology
  • Transparency in return on investment (ROI) for digital marketing budget
  • Growing need and adoption of customer-centricity
PART 13: VENDOR LANDSCAPE
  • Overview
  • Landscape disruption
  • Competitive scenario
PART 14: VENDOR ANALYSIS
  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Adobe Systems
  • IBM
  • Oracle
  • SAP
  • Salesforce
PART 15: APPENDIX
  • List of abbreviations
List of Exhibits
Exhibit 01: Parent market
Exhibit 02: Global IT software market
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition - Inclusions and exclusions checklist
Exhibit 06: Market size 2017
Exhibit 07: Validation techniques employed for market sizing 2017
Exhibit 08: Global DMS market - Market size and forecast 2017-2022 ($ bn)
Exhibit 09: Global DMS market - Year-over-year growth 2018-2022 (%)
Exhibit 10: Five forces analysis 2017
Exhibit 11: Five forces analysis 2022
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2022
Exhibit 18: Market condition - Five forces 2017
Exhibit 19: Deployment - Market share 2017-2022 (%)
Exhibit 20: Comparison by deployment
Exhibit 21: Cloud-based model - Market size and forecast 2017-2022 ($ bn)
Exhibit 22: Cloud-based model - Year-over-year growth 2018-2022 (%)
Exhibit 23: On-premises model - Market size and forecast 2017-2022 ($ bn)
Exhibit 24: On-premises model - Year-over-year growth 2018-2022 (%)
Exhibit 25: Market opportunity by deployment
Exhibit 26: Customer landscape
Exhibit 27: Global - Market share by geography 2017-2022 (%)
Exhibit 28: Regional comparison
Exhibit 29: Americas - Market size and forecast 2017-2022 ($ bn)
Exhibit 30: Americas - Year-over-year growth 2018-2022 (%)
Exhibit 31: Top 3 countries in Americas
Exhibit 32: EMEA - Market size and forecast 2017-2022 ($ bn)
Exhibit 33: EMEA - Year-over-year growth 2018-2022 (%)
Exhibit 34: Top 3 countries in EMEA
Exhibit 35: APAC - Market size and forecast 2017-2022 ($ bn)
Exhibit 36: APAC - Year-over-year growth 2018-2022 (%)
Exhibit 37: Top 3 countries in APAC
Exhibit 38: Market opportunity
Exhibit 39: Vendor landscape
Exhibit 40: Landscape disruption
Exhibit 41: Vendors covered
Exhibit 42: Vendor classification
Exhibit 43: Market positioning of vendors
Exhibit 44: Vendor overview
Exhibit 45: Adobe Systems - Business segments
Exhibit 46: Adobe Systems - Organizational developments
Exhibit 47: Adobe Systems - Geographic focus
Exhibit 48: Adobe Systems - Segment focus
Exhibit 49: Adobe Systems - Key offerings
Exhibit 50: Vendor overview
Exhibit 51: IBM - Business segments
Exhibit 52: IBM - Organizational developments
Exhibit 53: IBM - Geographic focus
Exhibit 54: IBM - Segment focus
Exhibit 55: IBM - Key offerings
Exhibit 56: Vendor overview
Exhibit 57: Oracle - Business segments
Exhibit 58: Oracle - Organizational developments
Exhibit 59: Oracle - Geographic focus
Exhibit 60: Oracle - Segment focus
Exhibit 61: Oracle - Key offerings
Exhibit 62: SAP overview
Exhibit 63: SAP - Business segments
Exhibit 64: SAP - Organizational developments
Exhibit 65: SAP - Geographic focus
Exhibit 66: SAP - Segment focus
Exhibit 67: SAP - Key offerings
Exhibit 68: Vendor overview
Exhibit 69: Salesforce - Business segments
Exhibit 70: Salesforce - Organizational developments
Exhibit 71: Salesforce - Geographic focus
Exhibit 72: Salesforce - Segment focus
Exhibit 73: Salesforce - Key offerings
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adobe Systems
  • IBM
  • Oracle
  • Salesforce
  • SAP
  • MORE
New Report Released: - Global Digital Marketing Software (DMS) Market 2018-2022.

The author of the report recognizes the following companies as the key players in the Global Digital Marketing Software (DMS) Market: Adobe Systems, IBM, Oracle, SAP, and Salesforce.

Commenting on the report, an analyst from the research team said: “One trend affecting this market is the increased acceptance of cross-platform and multi-channel marketing.”

According to the report, one driver influencing the market is the increasing budget for digital marketing.

Further, the report states that one challenge influencing the market is the impediment in picking suitable DMS.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • Adobe Systems
  • IBM
  • Oracle
  • SAP
  • Salesforce
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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