Smartwatch Market by Product, by OS, by Application, by Geography - Global Market Size, Share, Development, Growth, and Demand Forecast, 2013-2023

  • ID: 4517541
  • Report
  • Region: Global
  • 157 pages
  • P&S Market Research
1 of 3
The market has been thriving in the mobile technology space, which can be attributed to the increasing awareness on personal health and fitness and the rise in smartwatch-controlled automotive capabilities. The smartwatch market is categorized into three types: extension, classic, and standalone; of which the standalone category is projected to witness highest growth during the forecast period.

As per the findings of the research, Apple’s watch software watchOS has grown by leaps and bounds since its introduction and left many smartwatch OS behind with its competency in innovation. Due to this, the iOS category has been contributing the highest revenue in smartwatch market since 2015 and is predicted to maintain its strong hold during the forecast period as well. Moreover, high sales of Apple smartwatches have fueled the overall market growth on the back of brand popularity and presence of other rudimentary devices with incompetent features.

During the forecast period, smartwatches based on another OS, such as Tizen and proprietary OS, are expected to grow the fastest. In the recent past, other types of smartwatch OS, such as Samsung’s Tizen, have taken over Google’s Android Wear, which has restructured the global smartwatch market. Besides, massive sales of Samsung Gear S3 have escalated the company’s interest in investing more in the development of smarter standalone smartwatches, which clearly asserts a strong growth of this market in the near future.

Rise in Smartwatch-Controlled Automotive Capabilities Pushing the Smartwatch Demand

New automotive control features embedded in, or compatible with, next-generation smartwatches are one of the prime factors driving the global market growth of smartwatches. Smartphones have already hit the ground with their automotive control features in the past decade, and smartwatches with automotive control capabilities can be seen as the next big thing in the smart and autonomous cars industry.

Companies are rolling out app-based offerings that are compatible with new series of smartwatches and go beyond smart locking and unlocking of cars, remote starting of cars, and driver assistance. For instance, Viper SmartStart 4.0 is a next-generation smartwatch-compatible technology tailored to work with Apple Watch and Android Wear devices. The technology puts the vehicle control on the user’s wrist through installed SmartStart module, enabling the remote start system and CDMA/3G technology and connecting the vehicle to a wireless network. Ongoing developments in extended automotive technology functionalities compatible with latest smartwatch products are also expected to drive the smartwatch market, at a high rate, in the years to come.

Asia-Pacific as the Fastest Growing Smartwatch Market

Geographically, North America, being a key target region for prominent companies (like Apple and Samsung) for the introduction and sale of their products, is a higher revenue generator than any other region in the world. Brand loyalty and consumer status in North America have largely helped companies in cashing in consumer behavior and interest toward the adoption of smartwatches.

However, dominated by pocket-friendly smartwatches in China, advanced infrastructure in South Korea, and rising consumer interest for smartwatches in India, APAC will be the fastest growing smartwatch market, globally, during the forecast period. Besides, factors like in-house technology advancements by regional players, such as Titan, entry of large global players, growth in the use of utility watches, and increasing demand for high-end wearable devices are expected to drive the APAC smartwatch market in the near future.

Shift from Unisex to Gender-Based Smartwatches Offering Lucrative Opportunities

One of the major opportunities for the growth of smartwatch market lies in the design and development of gender-specific smartwatches by market players. Many women, particularly from the sports and corporate domains, have shown great interest in the adoption of a smartwatch as a replacement to their traditional watch, in the recent past. However, unisex offerings by companies often feature male-oriented designs, making them less popular among women.

Apple has already rolled out its smartwatch accessories, which can be of great interest to women. Similarly, in December 2017, Titan announced the launch of a smartwatch, especially designed for women. However, there is still a huge gap in the industry to fill in with the development of gender-specific smartwatches.

Global Smartwatch Market Competitiveness

Some of the key players operating in this market are Apple Inc., Garmin Ltd., Fitbit Inc., Sony Corporation, Samsung Electronics Co. Ltd., Lenovo Group Limited, TomTom International BV, ASUSTeK Computer Inc., LG Electronics, and Alphabet Inc.
READ MORE
Note: Product cover images may vary from those shown
2 of 3
1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 Market Segmentation by Product
1.3.2 Market Segmentation by Operating System (OS)
1.3.3 Market Segmentation by Application
1.3.4 Market Segmentation by Geography
1.3.5 Analysis Period
1.3.6 Market Data Reporting Unit
1.3.6.1 Value
1.3.6.2 Volume
1.4 Key Stakeholders

2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.3 Systematic Market Research Approach
2.3.1 Breakdown of Primary Research Respondents
2.3.1.1 by region
2.3.1.2 by industry participant
2.3.1.3 by company type
2.4 Market Size Estimation
2.5 Data Triangulation
2.6 Assumptions for the Study

3. Executive Summary

4. Introduction
4.1 Definition of Market Segments
4.1.1 by Product
4.1.1.1 Extension
4.1.1.2 Classic
4.1.1.3 Standalone
4.1.2 by OS
4.1.2.1 Android
4.1.2.2 iOS
4.1.2.3 Others
4.1.3 by Application
4.1.3.1 Wellness
4.1.3.2 Sports
4.1.3.3 Medical
4.1.3.4 Personal assistance
4.1.3.5 Others
4.2 Value Chain Analysis
4.3 Market Dynamics
4.3.1 Trends
4.3.1.1 Integration and cross-compatibility of personal-health and personal-assistance features
4.3.1.2 Rising number of players entering the smartwatch industry
4.3.1.3 Continuous increase in the launch of technologically advanced models
4.3.1.4 Increasing demand for high-end smartwatches
4.3.2 Drivers
4.3.2.1 Growing awareness on personal health and fitness
4.3.2.2 Rise in smartwatch-controlled automotive capabilities
4.3.2.3 Impact analysis of drivers on market forecast
4.3.3 Restraints
4.3.3.1 Shorter battery life of smartwatches
4.3.3.2 Limited information on product or service
4.3.3.3 Impact analysis of restraints on market forecast
4.3.4 Opportunities
4.3.4.1 Transparent marketing to eliminate confusion between fitness tracker and smartwatch
4.3.4.2 Shift from unisex to gender-based smartwatches
4.3.4.3 Tapping the hybrid smartwatch market
4.4 Porter’s Five Forces Analysis

5. Global Market Size and Forecast
5.1 by Product
5.2 by Operating System
5.3 by Application
5.4 by Region

6. North America Market Size and Forecast
6.1 by Product
6.2 by Operating System
6.3 by Application
6.4 by Country

7. Europe Market Size and Forecast
7.1 by Product
7.2 by Operating System
7.3 by Application
7.4 by Country

8. APAC Market Size and Forecast
8.1 by Product
8.2 by Operating System
8.3 by Application
8.4 by Country

9. RoW Market Size and Forecast
9.1 by Product
9.2 by Operating System
9.3 by Application
9.4 by Country

10. Competitive Landscape
10.1 Market Share Analysis of Key Players
10.2 Product Benchmarking of Key Players
10.3 Recent Activities of Key Players
10.4 Global Strategic Developments of Key Players
10.4.1 Product Launches
10.4.2 Partnerships
10.4.3 Other Developments

11. Company Profiles
11.1 Apple Inc.
11.1.1 Business Overview
11.1.2 Product and Service Offerings
11.1.3 Key Financial Summary
11.1.4 Strategic Growth Plans
11.2 Garmin Ltd.
11.2.1 Business Overview
11.2.2 Product and Service Offerings
11.2.3 Key Financial Summary
11.2.4 Strategic Growth Plans
11.3 Fitbit Inc.
11.3.1 Business Overview
11.3.2 Product and Service Offerings
11.3.3 Key Financial Summary
11.3.4 Strategic Growth Plans
11.4 Sony Corporation
11.4.1 Business Overview
11.4.2 Product and Service Offerings
11.4.3 Key Financial Summary
11.4.4 Strategic Growth Plans
11.5 Samsung Electronics Co. Ltd.
11.5.1 Business Overview
11.5.2 Product and Service Offerings
11.5.3 Key Financial Summary
11.5.4 Strategic Growth Plans
11.6 Lenovo Group Limited
11.6.1 Business Overview
11.6.2 Product and Service Offerings
11.6.3 Key Financial Summary
11.6.4 Strategic Growth Plans
11.7 TomTom International BV
11.7.1 Business Overview
11.7.2 Product and Service Offerings
11.7.3 Key Financial Summary
11.7.4 Strategic Growth Plans
11.8 ASUSTeK Computer Inc.
11.8.1 Business Overview
11.8.2 Product and Service Offerings
11.8.3 Key Financial Summary
11.8.4 Strategic Growth Plans
11.9 LG Electronics
11.9.1 Business Overview
11.9.2 Product and Service Offerings
11.9.3 Key Financial Summary
11.9.4 Strategic Growth Plans
11.1 Alphabet Inc.
11.10.1 Business overview
11.10.2 Product and service offerings
11.10.3 Key financial summary
11.10.4 Strategic growth plans

12. Appendix
12.1 Abbreviations
12.2 Related Reports

List of Tables
Table 1 Analysis Period of the Study
Table 2 Global Smartwatch Market, by Product, $M (2013-2017)
Table 3 Global Smartwatch Market, by Product, $M (2018-2023)
Table 4 Global Smartwatch Market, by Product, ‘000 Units (2013-2017)
Table 5 Global Smartwatch Market, by Product, ‘000 Units (2018-2023)
Table 6 Global Smartwatch Market, by Operating System, $M (2013-2017)
Table 7 Global Smartwatch Market, by Operating System, $M (2018-2023)
Table 8 Global Smartwatch Market, by Operating System, ‘000 Units (2013-2017)
Table 9 Global Smartwatch Market, by Operating System, ‘000 Units (2018-2023)
Table 10 Global Smartwatch Market, by Application, $M (2013-2017)
Table 11 Global Smartwatch Market, by Application, $M (2018-2023)
Table 12 Global Smartwatch Market, by Application, ‘000 Units (2013-2017)
Table 13 Global Smartwatch Market, by Application, ‘000 Units (2018-2023)
Table 14 Global Smartwatch Market, by Region, $M (2013-2017)
Table 15 Global Smartwatch Market Region, $M (2018-2023)
Table 16 Global Smartwatch Market, by Region, ‘000 Units (2013-2017)
Table 17 Global Smartwatch Market Region, ‘000 Units (2018-2023)
Table 18 North America Smartwatch Market, by Product, $M (2013-2017)
Table 19 North America Smartwatch Market, by Product, $M (2018-2023)
Table 20 North America Smartwatch Market, by Product, ‘000 Units (2013-2017)
Table 21 North America Smartwatch Market, by Product, ‘000 Units (2018-2023)
Table 22 North America Smartwatch Market, by Operating System, $M (2013-2017)
Table 23 North America Smartwatch Market, by Operating System, $M (2018-2023)
Table 24 North America Smartwatch Market, by Operating System, ‘000 Units (2013-2017)
Table 25 North America Smartwatch Market, by Operating System, ‘000 Units (2018-2023)
Table 26 North America Smartwatch Market, by Application, $M (2013-2017)
Table 27 North America Smartwatch Market, by Application, $M (2018-2023)
Table 28 North America Smartwatch Market, by Application, ‘000 Units (2013-2017)
Table 29 North America Smartwatch Market, by Application, ‘000 Units (2018-2023)
Table 30 North America Smartwatch Market, by Country, $M (2013-2017)
Table 31 North America Smartwatch Market, by Country, $M (2018-2023)
Table 32 North America Smartwatch Market, by Country, ‘000 Units (2013-2017)
Table 33 North America Smartwatch Market, by Country, ‘000 Units (2018-2023)
Table 34 Europe Smartwatch Market, by Product, $M (2013-2017)
Table 35 Europe Smartwatch Market, by Product, $M (2018-2023)
Table 36 Europe Smartwatch Market, by Product, ‘000 Units (2013-2017)
Table 37 Europe Smartwatch Market, by Product, ‘000 Units (2018-2023)
Table 38 Europe Smartwatch Market, by Operating System, $M (2013-2017)
Table 39 Europe Smartwatch Market, by Operating System, $M (2018-2023)
Table 40 Europe Smartwatch Market, by Operating System, ‘000 Units (2013-2017)
Table 41 Europe Smartwatch Market, by Operating System, ‘000 Units (2018-2023)
Table 42 Europe Smartwatch Market, by Application, $M (2013-2017)
Table 43 Europe Smartwatch Market, by Application, $M (2018-2023)
Table 44 Europe Smartwatch Market, by Application, ‘000 Units (2013-2017)
Table 45 Europe Smartwatch Market, by Application, ‘000 Units (2018-2023)
Table 46 Europe Smartwatch Market, by Country, $M (2013-2017)
Table 47 Europe Smartwatch Market, by Country, $M (2018-2023)
Table 48 Europe Smartwatch Market, by Country, ‘000 Units (2013-2017)
Table 49 Europe Smartwatch Market, by Country, ‘000 Units (2018-2023)
Table 50 Apac Smartwatch Market, by Product, $M (2013-2017)
Table 51 Apac Smartwatch Market, by Product, $M (2018-2023)
Table 52 Apac Smartwatch Market, by Product, ‘000 Units (2013-2017)
Table 53 Apac Smartwatch Market, by Product, ‘000 Units (2018-2023)
Table 54 Apac Smartwatch Market, by Operating System, $M (2013-2017)
Table 55 Apac Smartwatch Market, by Operating System, $M (2018-2023)
Table 56 Apac Smartwatch Market, by Operating System, ‘000 Units (2013-2017)
Table 57 Apac Smartwatch Market, by Operating System, ‘000 Units (2018-2023)
Table 58 Apac Smartwatch Market, by Application, $M (2013-2017)
Table 59 Apac Smartwatch Market, by Application, $M (2018-2023)
Table 60 Apac Smartwatch Market, by Application, ‘000 Units (2013-2017)
Table 61 Apac Smartwatch Market, by Application, ‘000 Units (2018-2023)
Table 62 Apac Smartwatch Market, by Country, $M (2013-2017)
Table 63 Apac Smartwatch Market, by Country, $M (2018-2023)
Table 64 Apac Smartwatch Market, by Country, ‘000 Units (2013-2017)
Table 65 Apac Smartwatch Market, by Country, ‘000 Units (2018-2023)
Table 66 Row Smartwatch Market, by Product, $M (2013-2017)
Table 67 Row Smartwatch Market, by Product, $M (2018-2023)
Table 68 Row Smartwatch Market, by Product, ‘000 Units (2013-2017)
Table 69 Row Smartwatch Market, by Product, ‘000 Units (2018-2023)
Table 70 Row Smartwatch Market, by Operating System, $M (2013-2017)
Table 71 Row Smartwatch Market, by Operating System, $M (2018-2023)
Table 72 Row Smartwatch Market, by Operating System, ‘000 Units (2013-2017)
Table 73 Row Smartwatch Market, by Operating System, ‘000 Units (2018-2023)
Table 74 Row Smartwatch Market, by Application, $M (2013-2017)
Table 75 Row Smartwatch Market, by Application, $M (2018-2023)
Table 76 Row Smartwatch Market, by Application, ‘000 Units (2013-2017)
Table 77 Row Smartwatch Market, by Application, ‘000 Units (2018-2023)
Table 78 Row Smartwatch Market, by Country, $M (2013-2017)
Table 79 Row Smartwatch Market, by Country, $M (2018-2023)
Table 80 Row Smartwatch Market, by Country, ‘000 Units (2013-2017)
Table 81 Row Smartwatch Market, by Country, ‘000 Units (2018-2023)
Table 82 Product Benchmarking of Key Players
Table 83 Apple Inc. - At a Glance
Table 84 Apple Inc. - Key Financial Summary
Table 85 Garmin Ltd. - At a Glance
Table 86 Garmin Ltd. - Key Financial Summary
Table 87 Fitbit Inc. - At a Glance
Table 88 Fitbit, Inc. - Key Financial Summary
Table 89 Sony Corporation - At a Glance
Table 90 Sony Corporation - Key Financial Summary
Table 91 Samsung Electronics Co. Ltd. - At a Glance
Table 92 Samsung Electronics Co. Ltd. - Key Financial Summary
Table 93 Lenovo Group Limited - At a Glance
Table 94 Lenovo Group Limited - Key Financial Summary
Table 95 Tomtom International Bv - At a Glance
Table 96 Tomtom International Bv - Key Financial Summary
Table 97 Asustek Computer Inc. - At a Glance
Table 98 Asustek Computer Inc. - Key Financial Summary
Table 99 Lg Electronics - At a Glance
Table 100 Lg Electronics - Key Financial Summary
Table 101 Alphabet Inc. - At a Glance
Table 102 Alphabet Inc. - Key Financial Summary

List of Figures
Fig 1 Research Scope
Fig 2 Research Methodology
Fig 3 Regional Split of Primary and Secondary Research
Fig 4 Steps In Systematic Market Research Approach
Fig 5 Breakdown of Primary Research by Region
Fig 6 Breakdown of Primary Research by Industry Participant
Fig 7 Breakdown of Primary Research by Company Type
Fig 8 Data Triangulation Approach
Fig 9 Global Smartwatch Market Summary
Fig 10 Value Chain Analysis
Fig 11 Key Factors For Personal Health and Fitness Awareness
Fig 12 Impact Analysis of Drivers On the Market Forecast
Fig 13 Impact Analysis of Restraints On the Market Forecast
Fig 14 Porter’S Five Forces Analysis
Fig 15 Bargaining Power of Buyers
Fig 16 Bargaining Power of Suppliers
Fig 17 Intensity of Rivalry
Fig 18 Threat of New Entrants
Fig 19 Threat of Substitutes
Fig 20 Global Smartwatch Market, by Product, $M (2013-2023)
Fig 21 Global Smartwatch Market, by Operating System, $M (2013-2023)
Fig 22 Global Smartwatch Market, by Application, $M (2013-2023)
Fig 23 Worldwide Major Markets For Smartwatch
Fig 24 North America Smartwatch Market Snapshot, by Value
Fig 25 North America Smartwatch Market, by Product, $M (2013-2023)
Fig 26 North America Smartwatch Market, by Operating System, $M (2013-2023)
Fig 27 North America Smartwatch Market, by Application, $M (2013-2023)
Fig 28 North America Smartwatch Market, by Country, $M (2013-2023)
Fig 29 Europe Smartwatch Market Snapshot, by Value
Fig 30 Europe Smartwatch Market, by Product, $M (2013-2023)
Fig 31 Europe Smartwatch Market, by Operating System, $M (2013-2023)
Fig 32 Europe Smartwatch Market, by Application, $M (2013-2023)
Fig 33 Europe Smartwatch Market, by Country, $M (2013-2023)
Fig 34 Apac Smartwatch Market Snapshot, by Value
Fig 35 Apac Smartwatch Market, by Product, $M (2013-2023)
Fig 36 Apac Smartwatch Market, by Operating System, $M (2013-2023)
Fig 37 Apac Smartwatch Market, by Application, $M (2013-2023)
Fig 38 Apac Smartwatch Market, by Country, $M (2013-2023)
Fig 39 Row Smartwatch Market Snapshot, by Value
Fig 40 Row Smartwatch Market, by Product, $M (2013-2023)
Fig 41 Row Smartwatch Market, by Operating System, $M (2013-2023)
Fig 42 Row Smartwatch Market, by Application, $M (2013-2023)
Fig 43 Row Smartwatch Market, by Country, $M (2013-2023)
Fig 44 Global Smartwatch Market Share of Key Players (2017), Based On Volume
Fig 45 Recent Activities of Key Players
Fig 46 Apple Inc. - Revenue-Split by Segment (2017)
Fig 47 Garmin Ltd. - Revenue-Split by Segment and Geography (2016)
Fig 48 Fitbit, Inc. - Revenue Split by Geography (2016)
Fig 49 Sony Corporation - Revenue-Split by Segment and Geography (2017)
Fig 50 Samsung Electronics Co. Ltd. - Revenue Split by Segment (2016)
Fig 51 Samsung Electronics Co. Ltd. - Revenue Split by Geography (2016)
Fig 52 Lenovo Group Limited - Revenue-Split by Segment and Geography (2017)
Fig 53 Tomtom International Bv - Revenue-Split by Segment and Geography (2016)
Fig 54 Asustek Computer Inc. - Revenue-Split by Segment and Geography (2016)
Fig 55 Lg Electronics - Revenue Split by Segment (2017)
Fig 56 Alphabet Inc. - Revenue Split by Segment (2016)
Fig 57 Alphabet Inc. - Revenue Split by Geography (2016)
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
Note: Product cover images may vary from those shown
Adroll
adroll