Wearable Fitness Trackers Market by Product, by Distribution Channel, by Geography - Global Market Size, Share, Development, Growth and Demand Forecast, 2013-2023

The growth is led by increasing use of fitness tracking apps, rising demand for wireless and continuous health monitoring devices, thriving awareness about obesity, and increase in disposable income.

Insights on Market Segments:

On the basis of the product, the wearable fitness trackers market is categorized into wrist-wear, smart garments and body sensors, leg-wear, and others. Among the various products, wrist-wear held the largest share in the global wearable fitness trackers market, in 2017. This leading position of the category is majorly attributed to its design, cost, ease of use and functionality. Increasing adoption of wrist-wear fitness trackers for fitness tracking and rising healthcare spending are some of the other factors driving the market demand.

On the basis distribution channel, the wearable fitness trackers market has been segmented into indirect and direct distribution channels. Indirect distribution channels are estimated to hold 78.3% share in the global market in 2017, owing to the increasing number of online stores and growing consumers preference for online shopping, globally.

APAC is expected to be the fastest growing market for wearable fitness trackers

During the forecast period, the wearable fitness trackers industry is expected to witness fastest growth in Asia-Pacific (APAC), owing to the presence of local players providing low cost fitness tracker devices, rising adoption of fitness trackers due to increasing prevalence of chronic diseases, and surge in the number of internet users and e-shoppers.

Many local market players such as Xiaomi Inc, Huawei Technologies Co Ltd, Intex Technologies and Guangdong Lifesense Medical Electronics Co., Ltd are continuously introducing low cost wearable fitness devices which further support the adoption of these devices in the region. Also, increasing disposable income fuels the growth of the wearable fitness trackers market in the region, as these devices have become affordable by the health-conscious consumers.

Expansion of local players through opening their own stores is also contributing in the growth of the market. For instance, Xiaomi Inc., has plans to open more Mi home stores in India by 2019. Thus, increasing internet penetration, rising online population, increasing disposable income, and expansion of local players are the major factors driving the growth of the APAC wearable fitness trackers market.

Key players launching new products for market expansion

Globally, key players in the wearable fitness trackers industry are launching products to gain a larger market share. For instance, in January 2018, Garmin Ltd. unit Garmin International, Inc. launched the Approach X10, a golf band, to its wearable lineup which is compatible with the Garmin Golf app. The Approach X10 comes preloaded with data for over 41,000 golf courses around the world.

Also, in September 2017, Apple Inc. introduced a third-generation Apple Watch Series 3, with cellular connectivity. Apple Watch Series 3 allows users to stay connected, receive texts, track fitness, and make calls. The company introduced two models for Apple Watch Series 3-one with GPS and cellular, and the other with GPS, combined with the power of watchOS.

Some of the other major players operating in the wearable fitness trackers market include Fitbit Inc., Sony Corporation, Samsung Electronics Co. Ltd., Lumo Bodytech Inc., Xiaomi Inc., Fossil Group, Inc., Moov Inc., Sensoria Inc., TomTom International BV, and Motiv Inc.

1. Research Background

1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 Market Segmentation by Product
1.3.2 Market Segmentation by Distribution Channel
1.3.3 Market Segmentation by Geography
1.3.4 Analysis Period
1.3.5 Market Data Reporting Unit
1.3.5.1 Value
1.4 Key Stakeholders

2. Research Methodology

2.1 Secondary Research
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents
2.2.1.1 by region
2.2.1.2 by industry participant
2.2.1.3 by company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Assumptions for the Study

3. Executive Summary

3.1 Voice of Industry Experts/KOLs

4. Introduction

4.1 Definition of Market Segments
4.1.1 by Product
4.1.1.1 Wrist-wear
4.1.1.1.1 Watches
4.1.1.1.2 Bands
4.1.1.1.3 Others
4.1.1.2 Smart garments and body sensors
4.1.1.3 Leg-wear
4.1.1.4 Others
4.1.2 by Distribution Channel
4.1.2.1 Indirect distribution channel
4.1.2.1.1 Pure play e-retailers
4.1.2.1.2 Specialty retailers
4.1.2.1.3 Wholesalers
4.1.2.2 Direct distribution channel
4.2 Market Dynamics
4.2.1 Trends
4.2.1.1 Surge in new product launches
4.2.1.2 Integration and cross compatibility of personal health and personal assistance
4.2.2 Drivers
4.2.2.1 Increasing use of fitness tracking apps
4.2.2.2 Rising demand for wireless and continuous health monitoring devices
4.2.2.3 Growing awareness about obesity
4.2.2.4 Increase in disposable income
4.2.2.5 Impact analysis of drivers on market forecast
4.2.3 Restraints
4.2.3.1 Errors and high abandonment rate associated with fitness trackers
4.2.3.2 High cost of devices
4.2.3.3 Privacy and security concerns
4.2.3.4 Impact analysis of restraints on market forecast
4.2.4 Opportunity
4.2.4.1 Tapping the hybrid watch and fashion accessories market
4.3 Distribution Channel Analysis
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Buyers
4.4.2 Bargaining Power of Suppliers
4.4.3 Intensity of Rivalry
4.4.4 Threat of New Entrants
4.4.5 Threat of Substitutes

5. Global Market Size and Forecast

5.1 by Product
5.1.1 Wrist-wear Fitness Trackers Market by Type
5.2 by Distribution Channel
5.2.1 Wearable Fitness Trackers Market by Indirect Channel
5.3 by Region

6. North America Market Size and Forecast

6.1 by Product
6.1.1 Wrist-wear Fitness Trackers Market by Type
6.2 by Distribution Channel
6.2.1 Wearable Fitness Trackers Market by Indirect Channel
6.3 by Country

7. APAC Market Size and Forecast

7.1 by Product
7.1.1 Wrist-wear Fitness Trackers Market by Type
7.2 by Distribution Channel
7.2.1 Wearable Fitness Trackers Market by Indirect Channel
7.3 by Country

8. Europe Market Size and Forecast

8.1 by Product
8.1.1 Wrist-wear Fitness Trackers Market by Type
8.2 by Distribution Channel
8.2.1 Wearable Fitness Trackers Market by Indirect Channel
8.3 by Country

9. LATAM Market Size and Forecast

9.1 by Product
9.1.1 Wrist-wear Fitness Trackers Market by Type
9.2 by Distribution Channel
9.2.1 Wearable Fitness Trackers Market by Indirect Channel
9.3 by Country

10. MEA Market Size and Forecast

10.1 by Product
10.1.1 Wrist-wear Fitness Trackers Market by Type
10.2 by Distribution Channel
10.2.1 Wearable Fitness Trackers Market by Indirect Channel
10.3 by Country

11. Competitive Landscape

11.1 Product Benchmarking of Key Players
11.2 Global Strategic Developments of Key Players
11.2.1 Product Launches
11.2.2 Partnerships
11.2.3 Other Developments

12. Company Profiles

12.1 Global Players
12.1.1 Apple Inc.
12.1.1.1 Business overview
12.1.1.2 Product and service offerings
12.1.1.3 Key financial summary
12.1.1.4 Strategic growth plans
12.1.2 Garmin Ltd.
12.1.2.1 Business overview
12.1.2.2 Product and service offerings
12.1.2.3 Key financial summary
12.1.2.4 Strategic growth plans
12.1.3 Fitbit Inc.
12.1.3.1 Business overview
12.1.3.2 Product and service offerings
12.1.3.3 Key financial summary
12.1.3.4 Strategic growth plans
12.1.4 Sony Corporation
12.1.4.1 Business overview
12.1.4.2 Product and service offerings
12.1.4.3 Key financial summary
12.1.4.4 Strategic growth plans
12.1.5 Samsung Electronics Co. Ltd.
12.1.5.1 Business overview
12.1.5.2 Product and service offerings
12.1.5.3 Key financial summary
12.1.5.4 Strategic growth plans
12.1.6 Lumo Bodytech Inc.
12.1.6.1 Business overview
12.1.6.2 Product and service offerings
12.1.7 Xiaomi Inc.
12.1.7.1 Business overview
12.1.7.2 Product and service offerings
12.1.7.3 Strategic growth plans
12.1.8 Fossil Group, Inc.
12.1.8.1 Business overview
12.1.8.2 Product and service offerings
12.1.8.3 Key financial summary
12.1.8.4 Strategic growth plans
12.1.9 Moov Inc.
12.1.9.1 Business overview
12.1.9.2 Product and service offerings
12.1.10 Sensoria Inc.
12.1.10.1 Business overview
12.1.10.2 Product and service offerings
12.1.11 TomTom International BV
12.1.11.1 Business overview
12.1.11.2 Product and service offerings
12.1.11.3 Key financial summary
12.1.11.4 Strategic growth plans
12.1.12 Motiv Inc.
12.1.12.1 Business overview
12.1.12.2 Product and service offerings
12.2 North America Based Players
12.2.1 Carré Technologies Inc.
12.2.2 MAD Apparel, Inc.
12.3 Europe Based Players
12.3.1 Nokia Corporation
12.3.2 STATSports Group Limited
12.4 APAC Based Players
12.4.1 Huawei Technologies Co., Ltd.
12.4.2 Acer Inc.

13. Appendix

13.1 Abbreviations
13.2 Sources and References
13.3 Related Reports

List of Tables

Table 1 Analysis Period of the Study
Table 2 Recent Product Launches
Table 3 Drivers For the Market: Impact Analysis
Table 4 Fitness Device Cost Range
Table 5 Restraints For the Market: Impact Analysis
Table 6 Global Wearable Fitness Trackers Market, by Product, $M (2013 - 2017)
Table 7 Global Wearable Fitness Trackers Market, by Product, $M (2018 - 2023)
Table 8 Global Wrist-Wear Fitness Trackers Market, by Type, $M (2013 - 2017)
Table 9 Global Wrist-Wear Fitness Trackers Market, by Type, $M (2018 - 2023)
Table 10 Global Wearable Fitness Trackers Market, by Distribution Channel, $M (2013 - 2017)
Table 11 Global Wearable Fitness Trackers Market, by Distribution Channel, $M (2018 - 2023)
Table 12 Global Wearable Fitness Trackers Market, by Indirect Channel, $M (2013 - 2017)
Table 13 Global Wearable Fitness Trackers Market, by Indirect Channel, $M (2018 - 2023)
Table 14 Global Wearable Fitness Trackers Market, by Region, $M (2013 - 2017)
Table 15 Global Wearable Fitness Trackers Market, by Region, $M (2018 - 2023)
Table 16 North America Wearable Fitness Trackers Market, by Product, $M (2013 - 2017)
Table 17 North America Wearable Fitness Trackers Market, by Product, $M (2018 - 2023)
Table 18 North America Wrist-Wear Fitness Trackers Market, by Type, $M (2013 - 2017)
Table 19 North America Wrist-Wear Fitness Trackers Market, by Type, $M (2018 - 2023)
Table 20 North America Wearable Fitness Trackers Market, by Distribution Channel, $M (2013 - 2017)
Table 21 North America Wearable Fitness Trackers Market, by Distribution Channel, $M (2018 - 2023)
Table 22 North America Wearable Fitness Trackers Market, by Indirect Channel, $M (2013 - 2017)
Table 23 North America Wearable Fitness Trackers Market, by Indirect Channel, $M (2018 - 2023)
Table 24 North America Wearable Fitness Trackers Market, by Country, $M (2013 - 2017)
Table 25 North America Wearable Fitness Trackers Market, by Country, $M (2018 - 2023)
Table 26 Number of Internet Users and E-Shoppers In Apac, Million (2015)
Table 27 Apac Wearable Fitness Trackers Market, by Product, $M (2013 - 2017)
Table 28 Apac Wearable Fitness Trackers Market, by Product, $M (2018 - 2023)
Table 29 Apac Wrist-Wear Fitness Trackers Market, by Type, $M (2013 - 2017)
Table 30 Apac Wrist-Wear Fitness Trackers Market, by Type, $M (2018 - 2023)
Table 31 Apac Wearable Fitness Trackers Market, by Distribution Channel, $M (2013 - 2017)
Table 32 Apac Wearable Fitness Trackers Market, by Distribution Channel, $M (2018 - 2023)
Table 33 Apac Wearable Fitness Trackers Market, by Indirect Channel, $M (2013 - 2017)
Table 34 Apac Wearable Fitness Trackers Market, by Indirect Channel, $M (2018 - 2023)
Table 35 Apac Wearable Fitness Trackers Market, by Country, $M (2013 - 2017)
Table 36 Apac Wearable Fitness Trackers Market, by Country, $M (2018 - 2023)
Table 37 Europe Wearable Fitness Trackers Market, by Product, $M (2013 - 2017)
Table 38 Europe Wearable Fitness Trackers Market, by Product, $M (2018 - 2023)
Table 39 Europe Wrist-Wear Fitness Trackers Market, by Type, $M (2013 - 2017)
Table 40 Europe Wrist-Wear Fitness Trackers Market, by Type, $M (2018 - 2023)
Table 41 Europe Wearable Fitness Trackers Market, by Distribution Channel, $M (2013 - 2017)
Table 42 Europe Wearable Fitness Trackers Market, by Distribution Channel, $M (2018 - 2023)
Table 43 Europe Wearable Fitness Trackers Market, by Indirect Channel, $M (2013 - 2017)
Table 44 Europe Wearable Fitness Trackers Market, by Indirect Channel, $M (2018 - 2023)
Table 45 Europe Wearable Fitness Trackers Market, by Country, $M (2013 - 2017)
Table 46 Europe Wearable Fitness Trackers Market, by Country, $M (2018 - 2023)
Table 47 Latam Wearable Fitness Trackers Market, by Product, $M (2013 - 2017)
Table 48 Latam Wearable Fitness Trackers Market, by Product, $M (2018 - 2023)
Table 49 Latam Wrist-Wear Fitness Trackers Market, by Type, $M (2013 - 2017)
Table 50 Latam Wrist-Wear Fitness Trackers Market, by Type, $M (2018 - 2023)
Table 51 Latam Wearable Fitness Trackers Market, by Distribution Channel, $M (2013 - 2017)
Table 52 Latam Wearable Fitness Trackers Market, by Distribution Channel, $M (2018 - 2023)
Table 53 Latam Wearable Fitness Trackers Market, by Indirect Channel, $M (2013 - 2017)
Table 54 Latam Wearable Fitness Trackers Market, by Indirect Channel, $M (2018 - 2023)
Table 55 Latam Wearable Fitness Trackers Market, by Country, $M (2013 - 2017)
Table 56 Latam Wearable Fitness Trackers Market, by Country, $M (2018 - 2023)
Table 57 Mea Wearable Fitness Trackers Market, by Product, $M (2013 - 2017)
Table 58 Mea Wearable Fitness Trackers Market, by Product, $M (2018 - 2023)
Table 59 Mea Wrist-Wear Fitness Trackers Market, by Type, $M (2013 - 2017)
Table 60 Mea Wrist-Wear Fitness Trackers Market, by Type, $M (2018 - 2023)
Table 61 Mea Wearable Fitness Trackers Market, by Distribution Channel, $M (2013 - 2017)
Table 62 Mea Wearable Fitness Trackers Market, by Distribution Channel, $M (2018 - 2023)
Table 63 Mea Wearable Fitness Trackers Market, by Indirect Channel, $M (2013 - 2017)
Table 64 Mea Wearable Fitness Trackers Market, by Indirect Channel, $M (2018 - 2023)
Table 65 Mea Wearable Fitness Trackers Market, by Country, $M (2013 - 2017)
Table 66 Mea Wearable Fitness Trackers Market, by Country, $M (2018 - 2023)
Table 67 Apple Inc. - At a Glance
Table 68 Apple Inc. - Key Financial Summary
Table 69 Garmin Ltd. - At a Glance
Table 70 Garmin Ltd. - Key Financial Summary
Table 71 Fitbit Inc. - At a Glance
Table 72 Fitbit Inc. - Key Financial Summary
Table 73 Sony Corporation - At a Glance
Table 74 Sony Corporation - Key Financial Summary
Table 75 Samsung Electronics Co. Ltd. - At a Glance
Table 76 Samsung Electronics Co. Ltd. - Key Financial Summary
Table 77 Lumo Bodytech Inc. - At a Glance
Table 78 Xiaomi Inc. - At a Glance
Table 79 Fossil Group, Inc. - At a Glance
Table 80 Fossil Group, Inc. - Key Financial Summary
Table 81 Moov Inc. - At a Glance
Table 82 Sensoria Inc. - At a Glance
Table 83 Tomtom International Bv - At a Glance
Table 84 Tomtom International Bv - Key Financial Summary
Table 85 Motiv Inc. - At a Glance
Table 86 Carré Technologies Inc. - At a Glance
Table 87 Mad Apparel, Inc. - At a Glance
Table 88 Nokia Corporation- At a Glance
Table 89 Statsports Group Limited - At a Glance
Table 90 Huawei Technologies Co., Ltd. - At a Glance
Table 91 Acer Inc. - At a Glance

List of Figures

Fig 1 Research Scope
Fig 2 Research Methodology
Fig 3 Regional Split of Primary and Secondary Research
Fig 4 Breakdown of Primary Research by Region
Fig 5 Breakdown of Primary Research by Industry Participant
Fig 6 Breakdown of Primary Research by Company Type
Fig 7 Data Triangulation Approach
Fig 8 Global Wearable Fitness Trackers Market Summary
Fig 9 Opinion of Industry Experts/Kols
Fig 10 Distribution Channel Analysis of Wearable Fitness Trackers
Fig 11 Porter's Five Forces Analysis
Fig 12 Global Wearable Fitness Trackers Market Split, by Product (2017)
Fig 13 Global Wearable Fitness Trackers Market, by Product, $M (2013 - 2023)
Fig 14 Global Wrist-Wear Fitness Trackers Market, by Type, $M (2013 - 2023)
Fig 15 Global Wearable Fitness Trackers Market Split, by Distribution Channel (2017)
Fig 16 Global Wearable Fitness Trackers Market, by Distribution Channel, $M (2013 - 2023)
Fig 17 Global Wearable Fitness Trackers Market, by Indirect Channel, $M (2013 - 2023)
Fig 18 Worldwide Major Markets For Wearable Fitnesss Trackers
Fig 19 North America Wearable Fitness Trackers Market Snapshot
Fig 20 North America Wearable Fitness Trackers Market, by Product, $M (2013 - 2023)
Fig 21 North America Wrist-Wear Fitness Trackers Market, by Type, $M (2013 - 2023)
Fig 22 North America Wearable Fitness Trackers Market, by Distribution Channel, $M (2013 - 2023)
Fig 23 North America Wearable Fitness Trackers Market, by Indirect Channel, $M (2013 - 2023)
Fig 24 North America Wearable Fitness Trackers Market, by Country, $M (2013 - 2023)
Fig 25 Apac Wearable Fitness Trackers Market Snapshot
Fig 26 Apac Wearable Fitness Trackers Market, by Product, $M (2013 - 2023)
Fig 27 Apac Wrist-Wear Fitness Trackers Market, by Type, $M (2013 - 2023)
Fig 28 Apac Wearable Fitness Trackers Market, by Distribution Channel, $M (2013 - 2023)
Fig 29 Apac Wearable Fitness Trackers Market, by Indirect Channel, $M (2013 - 2023)
Fig 30 Apac Wearable Fitness Trackers Market, by Country, $M (2013 - 2023)
Fig 31 Europe Wearable Fitness Trackers Market Snapshot
Fig 32 Europe Wearable Fitness Trackers Market, by Product, $M (2013 - 2023)
Fig 33 Europe Wrist-Wear Fitness Trackers Market, by Type, $M (2013 - 2023)
Fig 34 Europe Wearable Fitness Trackers Market, by Distribution Channel, $M (2013 - 2023)
Fig 35 Europe Wearable Fitness Trackers Market, by Indirect Channel, $M (2013 - 2023)
Fig 36 Europe Wearable Fitness Trackers Market, by Country, $M (2013 - 2023)
Fig 37 Latam Wearable Fitness Trackers Market Snapshot
Fig 38 Latam Wearable Fitness Trackers Market, by Product, $M (2013 - 2023)
Fig 39 Latam Wrist-Wear Fitness Trackers Market, by Type, $M (2013 - 2023)
Fig 40 Latam Wearable Fitness Trackers Market, by Distribution Channel, $M (2013 - 2023)
Fig 41 Latam Wearable Fitness Trackers Market, by Indirect Channel, $M (2013 - 2023)
Fig 42 Latam Wearable Fitness Trackers Market, by Country, $M (2013 - 2023)
Fig 43 Mea Wearable Fitness Trackers Market Snapshot
Fig 44 Mea Wearable Fitness Trackers Market, by Product, $M (2013 - 2023)
Fig 45 Mea Wrist-Wear Fitness Trackers Market, by Type, $M (2013 - 2023)
Fig 46 Mea Wearable Fitness Trackers Market, by Distribution Channel, $M (2013 - 2023)
Fig 47 Mea Wearable Fitness Trackers Market, by Indirect Channel, $M (2013 - 2023)
Fig 48 Mea Wearable Fitness Trackers Market, by Country, $M (2013 - 2023)
Fig 49 Product Benchmarking of Key Players
Fig 50 Apple Inc. - Revenue-Split by Segment (2017)
Fig 51 Garmin Ltd. - Revenue-Split by Segment and Geography (2016)
Fig 52 Fitbit Inc. - Revenue Split by Geography (2016)
Fig 53 Sony Corporation - Revenue-Split by Segment and Geography (2017)
Fig 54 Samsung Electronics Co. Ltd. - Revenue Split by Segment and Geography (2016)
Fig 55 Fossil Group, Inc. - Revenue Split by Product Category and Geography (2016)
Fig 56 Tomtom International Bv - Revenue-Split by Segment and Geography (2016)