Millennials: Selling Home and Garden to Generation Rent

Report
36 Pages
April 2018
Region: Global
Euromonitor International
ID: 4517655

In 2018, the last of the millennial generation will be reaching their mid-20s. This generation possesses characteristics distinct from Baby Boomers and Generation X, having grown up in a digital-first world. However, millennials face a sea of challenges as they step into adulthood. This report explores the opportunities that home and garden retailers and manufacturers can tap into to win the hearts and wallets of the most connected and educated generation in history.

The publisher's Millennials: Selling Home and Garden to Generation Rent global briefing offers the big picture view of the size and shape of the Home and Garden market. The report delivers strategic insight into some of the key areas of the market, including emerging regions, countries and categories, as well as pressing industry issues and white spaces. It identifies opportunities, analyses leading companies and brands, and offers analysis of major factors influencing the market. Forecasts illustrate how the market is set to change and criteria for success .

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Internet Retailing In Vietnam
Headlines

Prospects

Delivery Is Critical For The Success Of Online Businesses
Beauty And Personal Care Is A Category With Potential
Omnichannel Remains A Booming Trend
Competitive Landscape
Mobile World Is A Leader In Operating An Omnichannel Strategy
Mergers And Acquisitions
The Healthy Development Of Marketplace Platforms

Channel Data

Table 1 Internet Retailing By Category: Value 2012-2017
Table 2 Internet Retailing By Category: % Value Growth 2012-2017
Table 3 Internet Retailing Gbo Company Shares: % Value 2013-2017
Table 4 Internet Retailing Gbn Brand Shares: % Value 2014-2017
Table 5 Internet Retailing Forecasts By Category: Value 2017-2022
Table 6 Internet Retailing Forecasts By Category: % Value Growth 2017-2022
Executive Summary
Retailing Records Stable Growth In Vietnam
Mergers And Acquisitions Continue
Retailing In Vietnam Attracts More International Players
The Potential Of Internet Retailing
Retailing In Vietnam Is Expected To See A Positive Performance
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours By Channel Type 2017
Physical Retail Landscape
Cash And Carry
Seasonality
Payments And Delivery
Emerging Business Models

Market Data

Table 7 Sales In Retailing By Store-Based Vs Non-Store: Value 2012-2017
Table 8 Sales In Retailing By Store-Based Vs Non-Store: % Value Growth 2012-2017
Table 9 Sales In Store-Based Retailing By Channel: Value 2012-2017
Table 10 Sales In Store-Based Retailing By Channel: % Value Growth 2012-2017
Table 11 Store-Based Retailing Outlets By Channel: Units 2012-2017
Table 12 Store-Based Retailing Outlets By Channel: % Unit Growth 2012-2017
Table 13 Sales In Non-Store Retailing By Channel: Value 2012-2017
Table 14 Sales In Non-Store Retailing By Channel: % Value Growth 2012-2017
Table 15 Grocery Retailers: Value Sales, Outlets And Selling Space 2012-2017
Table 16 Grocery Retailers: Value Sales, Outlets And Selling Space: % Growth 2012-2017
Table 17 Sales In Grocery Retailers By Channel: Value 2012-2017
Table 18 Sales In Grocery Retailers By Channel: % Value Growth 2012-2017
Table 19 Grocery Retailers Outlets By Channel: Units 2012-2017
Table 20 Grocery Retailers Outlets By Channel: % Unit Growth 2012-2017
Table 21 Non-Grocery Specialists: Value Sales, Outlets And Selling Space 2012-2017
Table 22 Non-Grocery Specialists: Value Sales, Outlets And Selling Space: % Growth 2012-2017
Table 23 Sales In Non-Grocery Specialists By Channel: Value 2012-2017
Table 24 Sales In Non-Grocery Specialists By Channel: % Value Growth 2012-2017
Table 25 Non-Grocery Specialists Outlets By Channel: Units 2012-2017
Table 26 Non-Grocery Specialists Outlets By Channel: % Unit Growth 2012-2017
Table 27 Mixed Retailers: Value Sales, Outlets And Selling Space 2012-2017
Table 28 Mixed Retailers: Value Sales, Outlets And Selling Space: % Growth 2012-2017
Table 29 Sales In Mixed Retailers By Channel: Value 2012-2017
Table 30 Sales In Mixed Retailers By Channel: % Value Growth 2012-2017
Table 31 Mixed Retailers Outlets By Channel: Units 2012-2017
Table 32 Mixed Retailers Outlets By Channel: % Unit Growth 2012-2017
Table 33 Retailing Gbo Company Shares: % Value 2013-2017
Table 34 Retailing Gbn Brand Shares: % Value 2014-2017
Table 35 Store-Based Retailing Gbo Company Shares: % Value 2013-2017
Table 36 Store-Based Retailing Gbn Brand Shares: % Value 2014-2017
Table 37 Store-Based Retailing Lbn Brand Shares: Outlets 2014-2017
Table 38 Non-Store Retailing Gbo Company Shares: % Value 2013-2017
Table 39 Non-Store Retailing Gbn Brand Shares: % Value 2014-2017
Table 40 Grocery Retailers Gbo Company Shares: % Value 2013-2017
Table 41 Grocery Retailers Gbn Brand Shares: % Value 2014-2017
Table 42 Grocery Retailers Lbn Brand Shares: Outlets 2014-2017
Table 43 Grocery Retailers Lbn Brand Shares: Selling Space 2014-2017
Table 44 Non-Grocery Specialists Gbo Company Shares: % Value 2013-2017
Table 45 Non-Grocery Specialists Gbn Brand Shares: % Value 2014-2017
Table 46 Non-Grocery Specialists Lbn Brand Shares: Outlets 2014-2017
Table 47 Non-Grocery Specialists Lbn Brand Shares: Selling Space 2014-2017
Table 48 Mixed Retailers Gbo Company Shares: % Value 2013-2017
Table 49 Mixed Retailers Gbn Brand Shares: % Value 2014-2017
Table 50 Mixed Retailers Lbn Brand Shares: Outlets 2014-2017
Table 51 Mixed Retailers Lbn Brand Shares: Selling Space 2014-2017
Table 52 Forecast Sales In Retailing By Store-Based Vs Non-Store: Value 2017-2022
Table 53 Forecast Sales In Retailing By Store-Based Vs Non-Store: % Value Growth 2017-2022
Table 54 Forecast Sales In Store-Based Retailing By Channel: Value 2017-2022
Table 55 Forecast Sales In Store-Based Retailing By Channel: % Value Growth 2017-2022
Table 56 Forecast Store-Based Retailing Outlets By Channel: Units 2017-2022
Table 57 Forecast Store-Based Retailing Outlets By Channel: % Unit Growth 2017-2022
Table 58 Forecast Sales In Non-Store Retailing By Channel: Value 2017-2022
Table 59 Forecast Sales In Non-Store Retailing By Channel: % Value Growth 2017-2022
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets And Selling Space 2017-2022
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets And Selling Space: % Growth 2017-2022
Table 62 Forecast Sales In Grocery Retailers By Channel: Value 2017-2022
Table 63 Forecast Sales In Grocery Retailers By Channel: % Value Growth 2017-2022
Table 64 Forecast Grocery Retailers Outlets By Channel: Units 2017-2022
Table 65 Forecast Grocery Retailers Outlets By Channel: % Unit Growth 2017-2022
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets And Selling Space 2017-2022
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets And Selling Space: % Growth 2017-2022
Table 68 Forecast Sales In Non-Grocery Specialists By Channel: Value 2017-2022
Table 69 Forecast Sales In Non-Grocery Specialists By Channel: % Value Growth 2017-2022
Table 70 Forecast Non-Grocery Specialists Outlets By Channel: Units 2017-2022
Table 71 Forecast Non-Grocery Specialists Outlets By Channel: % Unit Growth 2017-2022
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets And Selling Space 2017-2022
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets And Selling Space: % Growth 2017-2022
Table 74 Forecast Sales In Mixed Retailers By Channel: Value 2017-2022
Table 75 Forecast Sales In Mixed Retailers By Channel: % Value Growth 2017-2022
Table 76 Forecast Mixed Retailers Outlets By Channel: Units 2017-2022
Table 77 Forecast Mixed Retailers Outlets By Channel: % Unit Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources

Table of Contents

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