Quarterly Beverage Tracker Fourth Quarter 2017: Turkey

  • ID: 4519019
  • Report
  • Region: Turkey
  • 25 pages
  • GlobalData
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Quarterly Beverage Tracker Fourth Quarter 2017: Turkey

Summary

The author's Turkey Quarterly Beverage Tracker Q4-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
  • Top line consumption volumes for Q4-2017 vs Q4-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories.
  • Carbonates consumption data for Q4-2017 vs Q4-2016, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor.
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.
Scope
  • The positive economic mood continued in Q4-17, with political and social stability encouraging more consumers to return to their daily consumption routines
  • The recovery of tourism continued in the last quarter and, as numbers increased, consumption saw a boost
  • Increasing inflation and exchange rates affected shelf prices in Q4-17, so consumers may lean towards lower-priced options in the near future
  • The limonata segment remained strong as it continued to be perceived as comparatively natural, healthy and traditional in the soft drinks market
  • The government implementation of a new tax on JNSD, carbonates, iced/RTD tea drinks and carbonated water categories is likely to impact pricing and marketing strategies in upcoming quarters
Reasons to buy
  • Gain an in-depth understanding of the most up-to-date trends in the Turkey beverage industry to support and enhance your strategic planning.
  • Investigate the latest quarterly and emerging annual trends in Turkey to back your marketing initiatives.
  • Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
  • Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
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1 At A Glance

2 Impact Of The Economic Situation

3 Highlights

4 Market Drivers

5 Market Trends
5.1 Soft Drinks
5.1.1 Packaged Water
5.1.2 Bulk/HOD Water
5.1.3 Carbonates
5.1.4 Flavored Water
5.1.5 Juice
5.1.6 Nectars
5.1.7 Still Drinks
5.1.8 Squash/Syrups
5.1.9 Fruit Powders
5.1.10 Iced/RTD Tea Drinks
5.1.11 Iced/RTD Coffee Drinks
5.1.12 Sports Drinks
5.1.13 Energy Drinks
5.2 Alcoholic Drinks
5.3 Dairy Drinks
5.4 Hot Beverages

6 Soft Drinks Quarterly Update
6.1 Industry News
6.2 Distribution News
6.3 New Products & Photo Shots

7 Focus On Local Products: An Update On Soft Drinks With Country/Regional Provenance

8 Data Tables

9 Pricing Tables

10 Appendix

List of Tables
Table 1: Turkey at a Glance - Quarterly Performance and Latest Forecast
Table 2: Impact Of The Economic Situation
Table 3: Commercial Beverage Market Trends - Million Liters, 2017P-2018F
Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2017P-2018F
Table 5: Soft Drinks Market Trends - Million Liters, 2017P-2018F
Table 6: Soft Drinks Market Trends - Million Unit Cases, 2017P-2018F
Table 7: Carbonates Market Trends - Million Liters, 2017P-2018F
Table 8: Carbonates Market Trends - Million Unit Cases, 2017P-2018F
Table 9: Selected Retail Price Movements, 2017 - 2018
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