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Turkey Mobile Market 2018-2022

  • ID: 4519960
  • Report
  • February 2018
  • Region: Turkey
  • Critical Markets
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FEATURED COMPANIES

  • Alfa Group
  • Avea
  • Cukurova Group
  • Fenercell
  • MV Holding
  • TeliaSonera
  • MORE
The mobile market is constantly changing, due to a combination of effects from the development of new technologies, new smartphones and increasing competition with social apps. At the same time, the regulatory environment continues to evolve to reflect changing realities. The report will discuss all these issues affecting Turkey. Moreover, the report also analyses the Turkish smartphone market and provides forecasts for the most important mobile indicators from 2018 until 2022.

This report is a valuable resource necessary for examining the mobile and smartphone market in Turkey. It provides analysis of the key issues in the Turkey mobile market, while monitoring the critical developments based on both primary and secondary sources. It also provides high-level for various indicators such as forecasts of teledensity, subscribers, number of smartphones, etc.

The report covers the following key aspects:
  • What are the current key developments in the mobile and smartphones markets?
  • Coverage of the recent developments, such as M&As activities, changes in market shares etc.
  • Provision of latest telecom related statistics.
  • Annual forecast of number of smartphones.
Why should you read this report?
  • The statistical section covers the most important mobile indicators.
  • A view of the key developments in both mobile operator and smartphone markets.
Who should buy this report?
  • Mobile network operators
  • Smartphone manufacturers
  • Contractors and infrastructure providers
  • Financial institutions
  • Industry consultants, researchers and analysts
  • Government bodies
Why this analysis is robust and authoritative?
  • Major industry stakeholders are constantly consulted to incorporate their views into the analysis.
  • Quantitive and qualitative methods are both employed to derive robust analysis.
  • All forecasts are supported by proprietary econometric and excel based models.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alfa Group
  • Avea
  • Cukurova Group
  • Fenercell
  • MV Holding
  • TeliaSonera
  • MORE
Section 1: Executive summary
Section 2: Country overview
Section 3: Competitor landscape
Section 4: Regulatory environment
Section 5: Mobile internet
Section 6: The smartphone market
Section 7: Points for actions

List of Graphs
  • Number of subscribers vs. Teledensity in Turkey (quarterly) 2011-2017
  • ARPU (TRY and USD) in Turkey (quarterly) 2011-2017
  • Competitive landscape in Turkey (quarterly) (Market share of mobile operators) in 2017
  • Competitive landscape in Turkey (quarterly) (Market share of mobile operators) in 2011, 2014, 2017
  • Net gain/loss of market share by mobile operator in Turkey 2015 Vs. 2017
  • Mobile portability in Turkey (quarterly) 2011-2017
  • Mobile internet subscribers by speed of connection in Turkey (quarterly) 2014-2017
  • Number of mobile broadband customers in Turkey (quarterly) 2016-2017
  • Prepaid vs. Post-paid in Turkey (quarterly) 2011-2017
  • Number of smartphones in Turkey 2015-2017
  • Number of subscribers forecasts in Turkey 2018-2022
  • Teledensity forecasts in Turkey 2018-2022
  • Prepaid vs. Post-paid forecasts in Turkey 2018-2022
  • Mobile portability forecasts in Turkey 2018-2022
  • Mobile broadband subscribers forecasts in Turkey 2018-2022
  • Number of smartphones forecasts in Turkey 2018-2022
List of Tables
  • Teledensity in Turkey Vs. selected European countries (2017)
  • Teledensity in Turkey Vs. selected countries (2017)
  • Number of subscribers forecasts in Turkey 2018-2022
  • Teledensity forecasts in Turkey 2018-2022
  • Prepaid vs. Post-paid forecasts in Turkey 2018-2022
  • Mobile portability forecasts in Turkey 2018-2022
  • Mobile broadband subscribers forecasts in Turkey 2018-2022
  • Number of smartphones forecasts in Turkey 2018-2022
Note: Product cover images may vary from those shown
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  • Avea
  • Turk Telekom
  • Vodafone
  • Turkcell
  • TeliaSonera
  • Cukurova Group
  • Alfa Group
  • MV Holding
  • Fenercell
  • Galatasaray Mobile (GS Mobile)
Note: Product cover images may vary from those shown
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The researchers have used a broad range of primary and secondary data to assess the market for the mobile market in terms of subscribers and technological splits. The starting point of their research was employing a literature review and extensive market research where they used a number of external sources, for instance, government bodies, national and international industry associations, company reports and data, market stakeholders’ opinions, industry news, policy documents, government bodies, etc.

The publisher has then incorporated all their market assessment data into the publisher's proprietary detailed model which encompassed the whole country’s mobile market. The publisher has developed numerous validation tools that continuously crossed checked the robustness of their market assessment and to identify any anomalies.

For their market forecasts, the publisher has developed a forecast model that was underpinned by an econometric model. The publisher has considered a number of variables in the publisher's forecasts including GDP, Population, GDP per capita income, CPI, etc. In the forecast, they have also used SWOT analysis to understand the impact of various factors influencing the growth of the mobile industry.

Both their historical and forecast data have also been crossed checked by socio-economic approach (considering variables such as population, macroeconomic conditions, cost of having connection/handset) and bottom-up approach (collating and analyzing industry variables such as a number of connections, cell phone/smartphones numbers, mobile internet, etc).

The mobile internet segment is specifically showing those connections which are used in non-mobile devices such as mobile dongles, mobile tablets, etc, used mainly to get connected to the internet. The researchers assume that these connections will not be able to make calls.

The researchers assume that 5G service will start at the end of 2021, though the relative market share will remain relatively lower.

The publisher expects that growth in mobile phone connection will be on a downward trajectory at the start of the forecast period for various reasons including a slowdown in demand for pre-paid connections, market saturation, increased interaction through mobile application and internet calls.

Aims of the study:

  • A robust assessment and forecasts of a country’s mobile market.
  • To make an accurate and realistic market assessment and forecasts of the number of total mobile subscribers, mobile connections splits, Mobile Internet connections, smartphones holders, etc
  • Identify major drivers and restraints and their implications for the industry.
  • Competitor landscape in a country’s mobile market
  • The country regulatory landscape
 

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