Food Industry to Dominate the Market
The usage of betaine in the food industry has increased in the past few years, owing to the rising consumer awareness regarding health benefits related to the consumption of betaine, as well as usage of natural products in beverages. It is majorly used in functional drinks to increase the nutritional value. In addition, it is also used in dietary supplements in the form of anhydrous betaine because of its ability to supply the body with TMG. TMG is a nutrient, which induces a feeling of well-being in the human body and improves the mood of an individual, by S-Adenosyl methionine formation (approved by FDA). It is also used in the over-the-counter products, such as digestive aid and stomach acidifier. The EFSA (European Food Safety Authority) has approved the usage of betaine in food products, with a maximum dosage ranging between 1-7% depending on the type of food product. Hence, the increasing applications of betaine in the food industry are expected to boost the growth of the betaine market during the forecast period.
The compound has amazing water holding capacity, good nutritional value and even can serve as a methyl donor for the animal feed industry. In addition, the compound finds extensive use as detergent and diet supplements too.
Growing Demand in Feed Industry
The increasing usage of betaine as an anti-stress agent for animals, and shifting focus towards the usage of glycine betaine as a raw material for greener surfactants will offer numerous opportunities in the growth of the United States betaine market. The companies are patenting their technology for aquatic animals, as well as manufacturers are launching new products combined with increased R&D activities, in order to gain competitive edge over its competitors.
Notable Developments in the Market:
February 2018: United Sugars Corporation announced Wyoming Sugar Company as its newest member. By joining United Sugars, Wyoming Sugar will access the capabilities of the largest marketer of sugar to industrial customers in the U.S.
Major Players: DowDuPont, Associated British Foods, American Cristal Sugar, Sunwin Biotech, Stepan Co., and Amino GmbH., among others.
Reasons to Purchase this Report
- To understand the impact of end-user applications on the market
- Analyzing various perspectives of the market with the help of Porter’s five forces analysis
- Countries expected to witness the fastest growth during the forecast period
- Identifying the latest developments, market shares, and strategies employed by the major market players
- 3-month analyst support, along with the Market Estimate sheet in excel
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1.1 Research Phases
1.2 Scope of the Market
1.3 Study Deliverables
2. Executive Summary
3. Market Insights
3.1 Industry Value Chain Analysis
3.2 Industry Attractiveness - Porter's Five Forces Analysis
3.2.1 Bargaining Power of Suppliers
3.2.2 Bargaining Power of Consumers
3.2.3 Threat of New Entrants
3.2.4 Threat of Substitute Products and Services
3.2.5 Degree of Competition
4. Market Dynamics
4.1.1 Increased Demand from Personal Care Sector
4.1.2 Growing Usage in Food Industry
4.1.3 Increased Commercial Usage as Surfactant
4.2.1 Allergic Reactions for Humans when used in Personal Home Care Products
4.3.1 Use of Betaine as Anti-Stress Agent for Animals
4.3.2 Shifting Focus towards the Usage of Glycine Betaine as Raw Material for Greener Surfactants
5. Market Segmentation and Analysis (Market Size, Growth, and Forecast)
5.1 By Form
5.1.1 Betaine Anhydrous
5.1.2 Betaine Monohydrate
5.1.3 Cocamidopropyl Betaine
5.2 By Type
5.2.1 Natural Betaine
5.2.2 Synthetic Betaine
5.3 By Application
5.3.1 Food, Beverages and Dietary Supplements
5.3.2 Animal Feed
5.4 By End-user Industry
5.4.1 Food Industry
5.4.2 Feed Industry
5.4.3 Personal Care Industry
6. Competitive Landscape
6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
6.2 Market Share Analysis**
6.3 Strategies Adopted by Leading Players
7. Company Profiles (Overview, Financials**, Products & Services, and Recent Developments)
7.1 American Crystal Sugar Company
7.2 Amino GmbH
7.3 Associated British Foods plc
7.4 BASF SE
7.6 Esprix Technologies
7.7 Evonik Industries AG
7.8 Kao Corporation
7.9 Nutreco N.V.
7.11 Stepan Company
7.12 Sunwin Biotech Shandong Co. Ltd.
*(List Not Exhaustive)
**Subject to availability on public domain
- American Crystal Sugar Company
- Amino GmbH
- Associated British Foods plc
- BASF SE
- Esprix Technologies
- Evonik Industries AG
- Kao Corporation
- Nutreco N.V.
- Stepan Company
- Sunwin Biotech Shandong Co. Ltd.