Wireless Network Data Traffic: Worldwide Trends and Forecasts 2017-2022 - Product Image

Wireless Network Data Traffic: Worldwide Trends and Forecasts 2017-2022

  • ID: 4520319
  • Report
  • Region: Global
  • 24 pages
  • Analysys Mason Group
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Cellular Traffic Growth Increased Worldwide in 2017, Driven in Particular by Strong Growth in China and India

This report presents 5-year forecasts of wireless data traffic worldwide, in eight regions and in selected countries. It analyses the key trends in, and drivers and inhibitors of, data traffic.

The  forecast dataset underpinning this report covers:

  • mobile data: data delivered over cellular networks to handsets, mid-screen devices (typically tablets) and USB modems, routers and other standalone data devices
  • Wi-Fi data: data delivered over private Wi-Fi connections (at home or at work) to handsets and mid-screen devices, and data delivered to all devices using public Wi-Fi connectivity.

Global annual cellular traffic growth totalled 98% in 2017, an increase over that from 2016. This report analyses the extent to which such growth will continue and will be impacted by the growing prevalence of plans including unlimited and zero-rated data, as well as the roll-out of 5G.

This report provides:

  • 5-year forecasts of wireless data traffic worldwide, in 8 regions and for 33 selected countries and the Nordic region
  • analysis of the key trends in, and drivers and inhibitors of, data traffic
  • discussion of the impact of cost and pricing on data traffic
  • analysis of the trends in private and public usage, and their effect on the use of mobile and Wi-Fi connectivity.

Who Should Read this Report

  • Executives in strategy departments of mobile and fixed operators that want to understand future dynamics in wireless network traffic, as well as future enablers of, and barriers to, growth.
  • Executives in strategy departments of network equipment vendors that need to understand how quickly wireless traffic will grow across different markets and thus, where the demand for their products may be the greatest.
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Chapter No.

7. Worldwide trends
8. Cellular traffic growth was higher in 2017 than in 2016, and was highest in the EMAP region
9. 5G roll-outs will not affect the declining cellular growth rates across the globe
10. Capacity limitations in mobile networks are weakening, making unlimited plans more viable
11. Unlimited plans can increase mobile data traffic, but the impact should not be overestimated
12. Unlimited plan users are not necessarily power users and do not automatically have a faster growing usage than other subscribers
13. Caveats on usage in unlimited plans mean that their impact on cellular data traffic growth is lessened
14. Video is responsible for the majority of total cellular traffic for a range of operators across the globe
15. The traffic implications associated with zero rating will differ by operator and application
16. Western Europe
17. Western Europe: 2017 was a year of continued strong growth in data traffic
18. Western Europe: even with unlimited plans becoming more commonplace, traffic growth rates will fall
19. Central and Eastern Europe
20. Central and Eastern Europe: growth in smartphone traffic continues to be strong across the region
21. Central and Eastern Europe: growth rates will lose some momentum over the next couple of years
22. Middle East and North Africa
23. Middle East and North Africa: usage levels remain modest in many markets although there are exceptions
24. Middle East and North Africa: the lack of disruptive operators will constrain traffic growth in many markets
25. Sub-Saharan Africa
26. Sub-Saharan Africa: further price cuts and intense competition have helped to drive continuing strong growth in data traffic
27. Sub-Saharan Africa: price reductions and network roll-outs will continue to ensure strong traffic growth rates
28. Emerging Asia-Pacific
29. Emerging Asia-Pacific: 2017 was a year of extremely high LTE traffic growth
30. Emerging Asia-Pacific: operators' focus on data monetisation will reduce mobile data traffic growth rates
31. Developed Asia-Pacific
32. Developed Asia-Pacific: traffic growth rates were reasonably stable in 2017
33. Developed Asia-Pacific: 5G uptake will not significantly impact the prevailing data traffic growth trends
34. North America
35. North America: unlimited plans have spurred increased data traffic growth in the USA
36. North America: there will not be mass substitution of fixed broadband data usage in the USA
37. Latin America
38. Latin America: growth rates increased in Chile and Brazil in 2017, and remained strong in Mexico
39. Latin America: today's traffic growth drivers will fade in importance over the forecast period
40. Appendix
41. The proportion of cellular traffic accounted for by video does not differ greatly between operators
42. Forecast methodology and assumptions
43. Forecast methodology and assumptions
44. Definition of geographical regions [1]
45. Definition of geographical regions [2]
46. About the author

List of figures
Figure 1: Cellular data traffic, by region, 2015-2023
Figure 2: Cellular data traffic for developed economies, emerging economies and worldwide, 2015-2023, based on Analysys Mason's 2016 and 2017 forecastsFigure 3: Mobile data usage and spectrum utilisation (for spectrum of 2.6GHz and under only), June 2017, selected European countries
Figure 4: Cellular usage as a percentage of the busy-hour usage, by time of day, 3Q 2016Figure 5: Average 4G smartphone usage by selected market, 2017 Figure 6: Annual cellular data traffic growth rate, South Korea and Taiwan, 2012-2023 Figure 7: Average LTE usage per month and percentage of total LTE traffic from selected percentiles, South Korea, December 2017Figure 8: Cellular data traffic split by application, South Korea, 4Q 2017
Figure 9: Vodafone Italy customers' average usage per month before zero rating, and the average uplift seen as a result of zero ratingFigure 10: Annual rate of growth of cellular data traffic, selected Western Europe markets, 2015-2018
Figure 11: Cellular data traffic per head of the population per month, selected Western Europe markets, 2016 and 2017
Figure 12: Cellular data traffic by market, Western Europe, 2015-2023
Figure 13: Annual rate of growth of cellular data traffic, selected Central and Eastern Europe markets, 2015-2018
Figure 14: Cellular data traffic per head of the population per month, selected Central and Eastern Europe markets, 2016 and 2017
Figure 15: Cellular data traffic by market, Central and Eastern Europe, 2015-2023
Figure 16: Annual rate of growth of cellular data traffic, selected MENA markets, 2015-2018
Figure 17: Cellular data traffic per head of the population per month, selected MENA markets, 2016 and 2017
Figure 18: Cellular data traffic by market, MENA, 2015-2023
Figure 19: Annual rate of growth of cellular data traffic, selected SSA markets, 2015-2018
Figure 20: Cellular data traffic per head of the population per month, selected SSA markets, 2016 and 2017
Figure 21: Cellular data traffic by market, SSA, 2015-2023
Figure 22: Annual rate of growth of cellular data traffic, selected emerging Asia-Pacific markets, 2015-2018
Figure 23: Cellular data traffic per head of the population per month, selected emerging Asia-Pacific markets, 2016 and 2017
Figure 24: Cellular data traffic by market, emerging Asia-Pacific, 2015-2023
Figure 25: Annual rate of growth of cellular data traffic, selected developed Asia-Pacific markets, 2015-2018
Figure 26: Cellular data traffic per head of the population per month, selected developed Asia-Pacific markets, 2016 and 2017
Figure 27: Cellular data traffic by market, developed Asia-Pacific, 2015-2023Figure 28: Annual rate of growth of cellular data traffic, Canada and the USA, 2015-2018
Figure 29: Cellular data traffic per head of the population per month, Canada and the USA, 2016 and 2017
Figure 30: Cellular data traffic by market, North America, 2015-2023
Figure 31: Annual rate of growth of cellular data traffic, selected Latin American markets, 2015-2018
Figure 32: Cellular data traffic per head of the population per month, selected Latin American markets, 2016 and 2017
Figure 33: Cellular data traffic by market, Latin America, 2015-2023
Figure 34: Proportion of cellular traffic accounted for by video, selected operatorsFigure 35a: Regional breakdown used in this report
Figure 35b: Regional breakdown used in this report

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