Italy Mobile Wallet and Payment Market Opportunities (Databook Series) - Market Size and Forecast (2016-2025) by Mobile Commerce, P2P transfer, Bill Payment, Retail Spend, Consumer Attitude & Behaviour, and Market Risk

  • ID: 4522564
  • Report
  • Region: Italy
  • 64 pages
  • PayNXT360
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Report Description

This report provides a data-centric analysis of mobile payment market dynamics to help companies understand business and investment opportunities along with risks.
  • Market Dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in mobile payment industry. Details market opportunities across 30 market segments in mobile payment for the period 2016-2025 and identifies opportunities, potential risks, and market innovation.
  • Mobile Commerce: Provides market estimates and forecasts to assess opportunities in mobile commerce market segments. Details three essential KPIs - mobile payment transaction value, volume and average transaction value across five key segments: mobile shopping; travel; entertainment and event pay; digital products; and services, restaurants & bars, and others.
  • Mobile Person-to-Person (P2P) Transfers: Provides market estimates and forecasts to assess opportunities in P2P segment, broken down by domestic and international remittances. Details three essential KPIs - mobile payment transaction value, volume and average transaction value.
  • Mobile Recharge and Bill Payment: Provides market estimates and forecasts to assess opportunities in mobile recharge and bill payment segment, covering transaction value, volume and average transaction value.
  • Mobile Proximity: Provides transaction value market size and forecast by in-person and remote payment.
  • Mobile Technology: Provides market share by key mobile payment technologies - SMS/USSD, NFC, Code Based, and Web Based.
  • Market Share Analysis: Provides market share by key players in value terms.
  • Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key mobile payment KPIs, including spend by age, gender, and income level in both value and volume terms.
  • Retail Spend: Breaks down retail spend across 10 categories to provide detailed insights on consumer behaviour and changing dynamics of spend through mobile wallet.
Report Scope
  • Market Data and Insights: It details market opportunities across 30 market segments in mobile payment industry for the period 2016-2025 and identifies potential opportunities and risks. It also covers market size and forecast on mobile payment user base and other drivers. Market estimates and forecasts assess overall mobile payment industry on three essential KPIs - mobile payment transaction value, volume and average transaction value.
  • Mobile Commerce Segments: Mobile shopping; travel; entertainment and event pay; digital products; and services, restaurants & bars, and others
  • Mobile Person-to-Person (P2P) Transfer Segments: Domestic and international remittances
  • Mobile Recharge and Bill Payment
  • Mobile Proximity: In-person and remote payment
  • Mobile Technology: Key mobile payment technologies - SMS/USSD, NFC, Code Based, and Web Based
  • Consumer Spend Segments: Age, Income, Gender
  • Retail spend categories: Food and Grocery, Health & Beauty, Apparel and Footwear, Books/Music/Video, Consumer Electronics, Pharmacy and Wellness, Restaurants & Bars, Toys, Kids & Babies, Media and Entertainment, Services
Reason to Buy
  • In-depth Understanding of Mobile Payment Market Dynamics: Understand market opportunities and key trends along with five year forecast (2016-2025).
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate mobile wallet strategy; assess market specific key trends, drivers and risks in the mobile payment industry.
  • Get Insights into Consumer Attitude and Behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through mobile wallet.
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1 About this Report
1.1 Summary
1.2 Scope
1.3 Methodology
1.4 Disclaimer

2 Italy Mobile Payment Industry Attractiveness
2.1 Mobile Payment Industry Market Size and Future Growth Dynamics
2.1.1 Italy Mobile Payment - Transaction Value Trend Analysis, 2016-2025
2.1.2 Italy Mobile Payment - Average Transaction Value Trend Analysis, 2016-2025
2.1.3 Italy Mobile Payment - Transaction Volume Trend Analysis, 2016-2025
2.2 Mobile Payment Market Share by Application - Emerging Avenues and Future Growth Prospects
2.3 Analysis of Mobile Payment User Base
2.3.1 Italy Number of Mobile Phone Users, 2016-2025
2.3.2 Italy Number of Smartphone Users, 2016-2025
2.3.3 Italy Number of Mobile Payment Users, 2016-2025

3 Italy Competitive Landscape and Market Share Analysis
3.1 Mobile Payment Market Share Analysis by Key Players
3.2 Mobile Payment Market Share Analysis by Business Model

4 Italy Mobile Commerce Market Size and Future Growth Dynamics, 2016-2025
4.1 Mobile Commerce Market Size and Forecast, 2016-2025
4.1.1 Mobile Commerce Market Size and Forecast by Transaction Value, 2016-2025
4.1.2 Mobile Commerce Market Size and Forecast by Average Transaction Value, 2016-2025
4.1.3 Mobile Commerce Market Size and Forecast by Transaction Volume, 2016-2025
4.2 Mobile Shopping Market Size and Forecast by Key Segments, 2016-2025
4.2.1 Mobile Shopping Market Size and Forecast by Transaction Value, 2016-2025
4.2.2 Mobile Shopping Market Size and Forecast by Average Transaction Value, 2016-2025
4.2.3 Mobile Shopping Market Size and Forecast by Transaction Volume, 2016-2025
4.3 Travel Market Size and Forecast by Key Segments, 2016-2025
4.3.1 Travel Market Size and Forecast by Transaction Value, 2016-2025
4.3.2 Travel Market Size and Forecast by Average Transaction Value, 2016-2025
4.3.3 Travel Market Size and Forecast by Transaction Volume, 2016-2025
4.4 Entertainment and Event Pay Market Size and Forecast by Key Segments, 2016-2025
4.4.1 Entertainment and Event Pay Market Size and Forecast by Transaction Value, 2016-2025
4.4.2 Entertainment and Event Pay Market Size and Forecast by Average Transaction Value, 2016-2025
4.4.3 Entertainment and Event Pay Market Size and Forecast by Transaction Volume, 2016-2025
4.5 Digital Products Market Size and Forecast by Key Segments, 2016-2025
4.5.1 Digital Products Market Size and Forecast by Transaction Value, 2016-2025
4.5.2 Digital Products Market Size and Forecast by Average Transaction Value, 2016-2025
4.5.3 Digital Products Market Size and Forecast by Transaction Volume, 2016-2025
4.6 Services, Restaurants & Bars, and Others Market Size and Forecast by Key Segments, 2016-2025
4.6.1 Services, Restaurants & Bars, and Others Market Size and Forecast by Transaction Value, 2016-2025
4.6.2 Services, Restaurants & Bars, and Others Market Size and Forecast by Average Transaction Value, 2016-2025
4.6.3 Services, Restaurants & Bars, and Others Market Size and Forecast by Transaction Volume, 2016-2025

5 Mobile P2P Transfer Market Size and Future Growth Dynamics, 2016-2025
5.1 P2P Transfer Market Size and Forecast, 2016-2025
5.1.1 P2P Transfer Market Size and Forecast by Transaction Value, 2016-2025
5.1.2 P2P Transfer Market Size and Forecast by Average Transaction Value, 2016-2025
5.1.3 P2P Transfer Market Size and Forecast by Transaction Volume, 2016-2025
5.2 Domestic P2P Transfer Market Size and Forecast by Key Segments, 2016-2025
5.2.1 Domestic P2P Transfer Market Size and Forecast by Transaction Value, 2016-2025
5.2.2 Domestic P2P Transfer Market Size and Forecast by Average Transaction Value, 2016-2025
5.2.3 Domestic P2P Transfer Market Size and Forecast by Transaction Volume, 2016-2025
5.3 International Remittance Market Size and Forecast by Key Segments, 2016-2025
5.3.1 International Remittance Market Size and Forecast by Transaction Value, 2016-2025
5.3.2 International Remittance Market Size and Forecast by Average Transaction Value, 2016-2025
5.3.3 International Remittance Market Size and Forecast by Transaction Volume, 2016-2025

6 Mobile Recharge and Bill Payment Market Size and Future Growth Dynamics, 2016-2025
6.1 Mobile Recharge and Bill Payment Market Size and Forecast by Transaction Value, 2016-2025
6.2 Mobile Recharge and Bill Payment Market Size and Forecast by Average Transaction Value, 2016-2025
6.3 Mobile Recharge and Bill Payment Market Size and Forecast by Transaction Volume, 2016-2025

7 Italy Analysis of Mobile Payment Market by Payment Proximity
7.1 Remote Mobile Payment Market Size and Forecast, 2016-2025
7.2 In-Person Mobile Payment Market Size and Forecast, 2016-2025

8 Italy Analysis of Mobile Payment Market Share by Technology Channel

9 Italy Mobile Payment Analysis of Consumer Attitude and Behaviour
9.1 Mobile Payment Spend Analysis by Age Group
9.1.1 Trend Analysis by Age Group in Value Terms
9.1.2 Trend Analysis by Age Group in Volume Terms
9.2 Mobile Payment Transaction Value and Volume Analysis by Income Group
9.2.1 Trend Analysis by Income Group in Value Terms
9.2.2 Trend Analysis by Income Group in Volume Terms
9.3 Mobile Payment Transaction Value Analysis by Gender
9.4 Spend Analysis by Retail Categories, Value

10 Further Reading
10.1 About
10.2 Related Research
10.3 Knowledge Center

List of Tables
Table 1: Italy Mobile Payment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 2: Italy Mobile Payment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 3: Italy Mobile Payment - Transaction Volume Trend Analysis (Million), 2016-2025
Table 4: Italy Mobile Payment - Mobile Phone Users Trend Analysis (Million), 2016-2025
Table 5: Italy Mobile Payment - Smartphone Users Trend Analysis (Million), 2016-2025
Table 6: Italy Mobile Payment - Mobile Payment Users Trend Analysis (Million), 2016-2025
Table 7: Italy Mobile Payment - Mobile Commerce Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 8: Italy Mobile Payment - Mobile Commerce Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 9: Italy Mobile Payment - Mobile Commerce Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Table 10: Italy Mobile Payment - Mobile Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 11: Italy Mobile Payment - Mobile Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 12: Italy Mobile Payment - Mobile Shopping Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Table 13: Italy Mobile Payment - Travel Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 14: Italy Mobile Payment - Travel Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 15: Italy Mobile Payment - Travel Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Table 16: Italy Mobile Payment - Entertainment and Event Pay Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 17: Italy Mobile Payment - Entertainment and Event Pay Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 18: Italy Mobile Payment - Entertainment and Event Pay Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Table 19: Italy Mobile Payment - Digital Products Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 20: Italy Mobile Payment - Digital Products Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 21: Italy Mobile Payment - Digital Products Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Table 22: Italy Mobile Payment - Services, Restaurants & Bars, and Others Segment -Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 23: Italy Mobile Payment - Services, Restaurants & Bars, and Others Segment -Average Transaction Value Trend Analysis (US$), 2016-2025
Table 24: Italy Mobile Payment - Services, Restaurants & Bars, and Others Segment -Transaction Volume Trend Analysis (Million), 2016-2025
Table 25: Italy Mobile Payment - P2P Transfer Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 26: Italy Mobile Payment - P2P Transfer Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 27: Italy Mobile Payment - P2P Transfer Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Table 28: Italy Mobile Payment - P2P Domestic Transfer Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 29: Italy Mobile Payment - P2P Domestic Transfer Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 30: Italy Mobile Payment - P2P Domestic Transfer Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Table 31: Italy Mobile Payment - International Remittance Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 32: Italy Mobile Payment - International Remittance Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 33: Italy Mobile Payment - International Remittance Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Table 34: Italy Mobile Payment - Mobile Recharge and Bill Payment Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 35: Italy Mobile Payment - Mobile Recharge and Bill Payment Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 36: Italy Mobile Payment - Mobile Recharge and Bill Payment Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Table 37: Italy Mobile Payment - Remote Payment Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 38: Italy Mobile Payment - In-Person Payment Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025

List of Figures
Figure 1: Methodology Framework
Figure 2: Italy Mobile Payment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 3: Italy Mobile Payment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 4: Italy Mobile Payment - Transaction Volume Trend Analysis (Million), 2016-2025
Figure 5: Italy Mobile Payment - Market Share by Application, 2017
Figure 6: Italy Mobile Payment - Mobile Phone Users Trend Analysis (Million), 2016-2025
Figure 7: Italy Mobile Payment - Smartphone Users Trend Analysis (Million), 2016-2025
Figure 8: Italy Mobile Payment - Mobile Payment Users Trend Analysis (Million), 2016-2025
Figure 9: Italy Mobile Payment - Market Share Analysis by Key Players (by Value), 2017
Figure 10: Italy Mobile Payment - Market Share Analysis by Business Model (by Value), 2017
Figure 11: Italy Mobile Payment - Mobile Commerce Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 12: Italy Mobile Payment - Mobile Commerce Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 13: Italy Mobile Payment - Mobile Commerce Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Figure 14: Italy Mobile Payment - Mobile Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 15: Italy Mobile Payment - Mobile Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 16: Italy Mobile Payment - Mobile Shopping Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Figure 17: Italy Mobile Payment - Travel Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 18: Italy Mobile Payment - Travel Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 19: Italy Mobile Payment - Travel Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Figure 20: Italy Mobile Payment - Entertainment and Event Pay Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 21: Italy Mobile Payment - Entertainment and Event Pay Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 22: Italy Mobile Payment - Entertainment and Event Pay Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Figure 23: Italy Mobile Payment - Digital Products Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 24: Italy Mobile Payment - Digital Products Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 25: Italy Mobile Payment - Digital Products Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Figure 26: Italy Mobile Payment - Services, Restaurants & Bars, and Others Segment -Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 27: Italy Mobile Payment - Services, Restaurants & Bars, and Others Segment -Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 28: Italy Mobile Payment - Services, Restaurants & Bars, and Others Segment -Transaction Volume Trend Analysis (Million), 2016-2025
Figure 29: Italy Mobile Payment - P2P Transfer Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 30: Italy Mobile Payment - P2P Transfer Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 31: Italy Mobile Payment - P2P Transfer Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Figure 32: Italy Mobile Payment - P2P Domestic Transfer Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 33: Italy Mobile Payment - P2P Domestic Transfer Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 34: Italy Mobile Payment - P2P Domestic Transfer Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Figure 35: Italy Mobile Payment - International Remittance Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 36: Italy Mobile Payment - International Remittance Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 37: Italy Mobile Payment - International Remittance Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Figure 38: Italy Mobile Payment - Mobile Recharge and Bill Payment Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 39: Italy Mobile Payment - Mobile Recharge and Bill Payment Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 40: Italy Mobile Payment - Mobile Recharge and Bill Payment Segment - Transaction Volume Trend Analysis (Million), 2016-2025
Figure 41: Italy Mobile Payment - Remote Payment Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 42: Italy Mobile Payment - In-Person Payment Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 43: Italy Mobile Payment - Market Share by Technology Channel (by Value), 2017
Figure 44: Italy Mobile Payment - Trend Analysis by Age Group in Transaction Value Terms
Figure 45: Italy Mobile Payment - Trend Analysis by Age Group in Volume Terms
Figure 46: Italy Mobile Payment - Trend Analysis by Income Group in Value Terms
Figure 47: Italy Mobile Payment - Trend Analysis by Income Group in Volume Terms
Figure 48: Italy Mobile Payment - Trend Analysis by Gender in Value Terms
Figure 49: Italy Mobile Payment - Spend Analysis by Retail Categories in Value Terms
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