Use Your Value-Added Services to Drive Profitable Growth
Multinationals operating in emerging markets have a significant opportunity to combat pressures on commercial performance from heightened competition, more demanding customers, and slower economic growth by improving the overall management of their value-added service (VAS) provision.
Companies that track the right VAS metrics, identify and optimize the components of customer value from their VAS, and manage VAS strategically to sustain differentiation across time tend to see higher gains in wallet share, profitability, and top-line growth.
This report combines survey results from more than 200 multinational executives with extensive primary and secondary research to deliver data-driven recommendations on how to more effectively monetize value-added services in emerging markets.
What you will learn
- Why now is the time for companies to pay attention to Value-Added Services
- What are best practices to commercialize Value-Added Services
- How can multinational companies launch new Value-Added Services and effectively manage their lifecycle
What you will receive
- Immediate access to the 71-page PDF report
- Exclusive email updates covering emerging markets business topics
Table of Contents
Executive SummaryValue-added Service DefinedAbout This ReportHow to Use This Report
Samples
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Methodology
The author’s strengths include global management topics and country level analysis tailored for a senior executive audience. The research focuses on cross-industry implications of macroeconomic, geopolitical risk, and emerging trends that impact the strategic decisions of business decisionmakers.
Research analysts:
Almost all have advanced degrees in economics, international affairs, or political science, and are multilingual. Researchers have lived and worked in the markets they cover and are based in regional hubs close to market
- Analysts cover:
- Economic trends and indicators (near-term volatility, long-term forecasts); political developments (election results, post-election policy, regulations, spending, monetary policy), outlook for market demand and cost of doing business, upside and downside scenarios, MNC investment sentiment, business practices
- Quality control:
- Research workflows supported by standard, proprietary process maps, tools and templates for analysis and writing, forecast admin tool, and content management system
- Research managers pressure-test quality, consistency and usefulness of outlooks, scenarios, and suggested actions
- Analyst interactions with clients (>1500/year) provide ongoing feedback loops from on-the-ground operators to c-suite
- Research inputs include:
- Primary: Multinational and local executives (interviews, surveys, analyst consultations), international and local experts (NGO officials, academics, consultants), international and local government officials
- Secondary: Local-language news and international media, public/official data sources, government/association reports, Bloomberg
- Research outputs include:
- Forecast economic data, country/region outlooks and scenarios, market intelligence reports (monthly/quarterly for key countries as well as occasional Market Spotlights), as-needed analyst commentary alerts
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