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Country Profile: Pasta & Noodles in TurkeySpeak directly to the analyst to clarify any post sales queries you may have.
Summary
The pasta & noodles sector in Turkey is led by the dried pasta category in value terms. The dried & instant noodles category is expected to register the fastest growth in value terms during 2017-2022. Hypermarkets & supermarkets accounted for the leading share in the distribution of pasta & noodles products in the country. Flexible packaging is the most commonly used pack material, followed by paper & board. Nuh’un Ankara Makarnasi., Barilla and Tat Gida Sanayi A.S. are the leading market players in the Turkish pasta & noodles sector.
The Country Profile report on the pasta & noodles sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2012-2022
- Category coverage: Value and growth analysis for ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
- Leading players: Market share of brands in value terms in 2017
- Distribution data: Percentage of sales within each category through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for Flexible Packaging, Paper & Board, Rigid Plastics, Rigid metal and others; Pack data for: Tray, Can, Stand up pouch, Carton-folding, Tub, Bag/Sachet, and Jar.
Scope
- The Turkish pasta & noodles sector is forecast to register overall volume growth of 14% during 2017-2022
- The per capita consumption of pasta & noodles was higher in Turkey compared to the global and regional levels in 2017
- Per capita consumption of dried pasta is higher in Turkey when compared to the regional and global averages
- Nuhun Ankara and Filiz are the leading brands in the sector
- The top five brands accounting for a 61.9% share in 2017.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report scope
- Executive summary
- Turkey in the global and regional context
- Turkey in the global and Eastern European pasta & noodles sector
- Turkey compared to other leading countries in Eastern Europe
- Per capita consumption and expenditure - Turkey compared to Eastern Europe and global levels
- Sector analysis - pasta & noodles
- Country snapshot - pasta & noodles sector in Turkey
- Value and volume analysis - pasta & noodles sector in Turkey
- Cross category comparison - value and growth rate
- Change in category share by value
- Cross category comparison - volume and growth rate
- Change in category share by volume
- Per capita consumption analysis by category
- Category analysis: ambient noodles
- Category analysis: ambient pasta
- Category analysis: chilled noodles
- Category analysis: chilled pasta
- Category analysis: dried & instant noodles
- Segment analysis (in value terms): dried & instant noodles
- Segment analysis (in volume terms): dried & instant noodles
- Category analysis: dried pasta
- Distribution analysis
- Distribution channel share analysis: pasta & noodles
- Distribution channel share analysis by category
- Competitive landscape
- Brand share analysis by sector
- Brand share analysis by category
- Private label share analysis by category
- Growth of private labels compared to branded products
- Degree of consolidation/fragmentation by category
- Packaging analysis
- Pack material
- Pack type
- Closure type
- Macroeconomic analysis
- Economic summary, labor market trends, and demographic trends
- Methodology
- Definitions
- Appendix
List of Tables
- Country snapshot - leading value and volume categories
- Cross category comparison - by value (2012-2022)
- Cross category comparison - by volume (2012-2022)
- Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in kg), 2017
- Dried & instant noodles - value analysis by segment, 2012-2022
- Dried & instant noodles - volume analysis by segment, 2012-2022
- Change in distribution share, 2012-2017
- Performance overview (score: 1-100)
- Category value and volume data, by segment
- Per capita consumption (in kg), 2012-2022
- Per capita expenditure, 2012-2022
- Pasta & noodles sales distribution in Turkey - by category, 2017
- Brand share (in value and volume terms) in the pasta & noodles sector, 2017
- Brand share (in value and volume terms) in the pasta & noodles sector by category, 2017
- Pack material (in million pack units), 2012-2022
- Pack materials by category (in million pack units), 2017
- Pack type (in million pack units), 2012-2022
- Pack types by category (in million pack units), 2017
- Closure type (in million pack units), 2012-2022
- Closure types by category (in million pack units), 2017
- Economic indicators
List of Figures
- Value and volume share of Turkey in the global and Eastern Europe pasta & noodles sector, 2017-2022
- Turkey compared to other top countries in terms of market share, growth, and competitive landscape
- PCC comparison - Turkey, Eastern Europe, and global, 2012-2022
- PCE comparison - Turkey, Eastern Europe, and global, 2012-2022
- Market size and growth analysis by value and volume, pasta & noodles sector, 2012-2022
- Cross category comparison - by value growth rate (2012-2022)
- Change in category share (in value terms), 2017-2022
- Cross category comparison - by volume growth rate (2012-2022)
- Change in category share (in volume terms), 2017-2022
- Market size and growth analysis by value and volume, ambient noodles category, 2012-2022
- Market size and growth analysis by value and volume, ambient pasta category, 2012-2022
- Market size and growth analysis by value and volume, chilled noodles category, 2012-2022
- Market size and growth analysis by value and volume, chilled pasta category, 2012-2022
- Market size and growth analysis by value and volume, dried & instant noodles category, 2012-2022
- Market size and growth analysis by value and volume, dried pasta category, 2012-2022
- Share of key distribution channels, 2017 - pasta & noodles
- Key distribution channel share by category, 2017
- Leading brands (in value and volume terms) in the pasta & noodles sector, 2017
- Leading brands (in value and volume terms) by category in the pasta & noodles sector, 2017
- Private label penetration by category (in LCU terms), 2017*
- Growth analysis, private label and brands, 2012-2017*
- Category-wise consolidation/fragmentation (in value terms) - pasta & noodles, 2017*
- Key pack materials in the Turkish pasta & noodles sector, percentage share of pack units, 2017
- Annual growth rate by key pack material, 2012-2022
- Use of pack material by category (in pack units), 2017
- Key pack types in the Turkish pasta & noodles sector, percentage share of pack units, 2017
- Annual growth rate by key pack type, 2012-2022
- Use of pack type by category (in pack units), 2017
- Key closure types in the Turkish pasta & noodles sector, percentage share of pack units, 2017
- Annual growth rate by key closure type, 2012-2022
- Use of closure type by category (in pack units), 2017
- Macroeconomic analysis - real GDP value and annual growth (%)
- Macroeconomic analysis - nominal GDP value and annual growth (%)
- Macroeconomic analysis - consumer Price Inflation (%)
- Macroeconomic analysis - household consumption expenditure growth (%) in value terms
- Macroeconomic analysis - population (millions) and annual growth (%)
- Macroeconomic analysis - population by age group (%)
- Macroeconomic analysis - population by gender (%)
- Macroeconomic analysis - population be rural/urban split (%)
- Macroeconomic analysis - employed people (millions), and unemployment rate (%)
- Five lowest risk nations in GCRI Q3 2017
- Five highest risk nations in GCRI Q3 2017
- Country risk analysis - Turkey compared to Eastern Europe and the World
Companies Mentioned
A selection of companies mentioned in this report includes:
- Nissin Food Holdings Co. LTD
- PT. Indofood CBP Sukses Makmur Tbk.
- Qui Shi
- Alce Nero & Mielizia S.P.A.
- Barilla
- Beslen Makarna
- Durum Gida San ve Tic AS
- Flli De Cecco de Filippo Fara San Martino SpA
- Kombassan Holding
- Nuh’un Ankara Makarnasi.
- Orvital Organic Food Products
- Selva Gida
- Simple Organic Products Inc.
- Tat Gida Sanayi A.S.
