Smoking Tobacco in Austria, 2020

Summary

Smoking Tobacco in Austria, 2020 is an analytical report by the publisher that provides extensive and highly detailed current and future market trends in the tobacco market in Austria. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2030.

The Austrian tobacco products market is, like many others, overwhelmingly dominated by factory-made cigarettes, which accounted for 93.6% of total tonnage of tobacco products in 2019. Smoking tobacco forms the second largest sector, expanding from 3.5% of total tonnage in 2009 to 5.2% in 2019.

Scope

• FCT dominates the market and accounted for 96.1% of the Austrian smoking tobacco market in 2019 compared with 92.5% in 2009.
• Germany is the largest source of imports for Austria, accounting for 64.5% of the market.
• The Austrian fine cut tobacco market is very keenly contested. In 2019 it was dominated by three multinational companies and led by Imperial Tobacco.
• Overall our research shows that smoking prevalence among men is declining but the growth in the adult population is offsetting this, while the proportion of adult females smoking has recently been rising and is helping to maintain slight growth in the number of smokers.

Reasons to Buy

• Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
• Identify the areas of growth and opportunities, which will aid effective marketing planning.
• The differing growth rates in regional product sales drive fundamental shifts in the market.
• This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
• Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.