Multi-Screen Advertising Market: By Modules By User Numbers & By Geography - Forecast 2016-2021

  • ID: 4531971
  • Report
  • 186 pages
  • IndustryARC
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Smartphone, tablet PC, laptops/PC and television are the multi screens currently discussed in the report. They are also called the Four-screen market and as such a nascent field compared to the huge television advertisement and media industry. Consumers are using their digital devices in a variety of ways to access media and content on the internet or from their digital set top boxes.

The report describes the Multi-Screen market by user numbers, usage, modules, geography. High level analysis about the Multi-Screen product costs, strategies, future opportunities along with the business landscape analysis of key market players are focused in the report.

Competitive landscape for each of the product types is highlighted and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Market shares of the key players for 2012 are provided. The prominent players profiled in this report are Huawei, ZTE, Concurrent, aQuantive and others.

The report contains the most detailed and in-depth segmentation of the multiscreen market.
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1. Executive Summary
2. Multi-Screen Market Overview
2.1. Introduction
2.2. Market Segmentation
2.3. Industry Lifecycle
2.4. Key Industry Players
3. Multi-Screen Market Dynamics
3.1. Growth Drivers
3.2. Market Concerns
3.3. Market Opportunities
3.4. Industry Pain Points
4. Multi-Screen Market Analysis
4.1. Price Cost Analysis
4.2. Value Chain Analysis
4.3. Top 5 Players – Product Portfolio Analysis
4.4. Attractiveness of the Multi-Screen Industry
4.4.1. Power of Suppliers
4.4.2. Power of Customers
4.4.3. Threat of New entrants
4.4.4. Threat of Substitution
4.4.5. Degree of Competition
4.5. Key Market Developments
5. Multi-Screen Market by Modules
5.1. Advertising
5.2. Software
5.3. Products
5.3.1. Smartphones
5.3.2. Tablet PCs
5.3.3. Television
5.3.4. Laptop/PC
5.4. Services
5.4.1. Video Streaming
5.4.2. Gaming
5.4.3. Content Sharing
5.4.4. Others
6. Multi-Screen Advertisement Market – User Numbers
6.1. Smartphone
6.2. Television
6.3. Tablet PC
6.4. Laptop/PC
7. Multi-Screen Market - Geographic Analysis
7.1. Introduction
7.2. Americas
7.2.1. North America
7.2.2. Brazil
7.2.3. Argentina
7.2.4. Mexico
7.3. Europe
7.3.1. UK
7.3.2. France
7.3.3. Germany
7.4. APAC
7.4.1. China
7.4.2. South Korea
7.4.3. Japan
7.4.4. Australia
7.5. ROW
8. Market Entropy
8.1. New Product Launches
8.2. M&As, Collaborations, JVs and Partnerships
9. Investment Opportunities – Analysis by Target companies/customers, Capital Investments, ROI, Payback Period and Source of Funds.
10. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)
10.1. Sky Mobile
10.2. Orange Telecom
10.3. Google
10.4. Microsoft
10.5. Netflix
10.6. Roku
10.7. Amazon
10.8. AT&T
10.9. NTT DoCoMo
10.10. Vodafone
10.11. Verizon
10.12. Omnicom Group
10.13. Dentsu
10.14. Aegis group
10.15. Innocean Worldwide
10.16. 365 Media
10.17. WPP Group
10.18. Hulu
10.19. aQuantive
10.20. Cramer-Krasselt
*More than 40 Companies are profiled in this Research Report, Complete List available on Request*
"*Financials would be provided on a best efforts basis for private companies"
11. Appendix
11.1. Abbreviations
11.2. Sources
11.3. Research Methodology
11.4. Bibliography
11.5. Compilation of Expert Insights
11.6. Disclaimer
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