Digital Signage is an electronic advertising and information displaying aid which is abruptly replacing the traditional paper and poster based exhibition techniques. A digital signage system comprises of display and a signage player which in turn is connected to a network server. The content to be exhibited is created and deployed to the network along with suitable preferences of playing date, time and place. The market is gradually witnessing a paradigm shift from outsourced service, hardware and software environment to a cloud based cost effective solution.
The Australia digital signage market is analyzed by form factor, component, display type, interaction, types and end user verticals. A comprehensive study of market landscape, market forces and strategic analysis has been conducted for this report. Australia digital signage market is estimated to project from $ Xx m in 2015 to $ Xx m by 2023 at CAGR xx% during 2017-2023.
Interactive digital signage displays are gaining prominence in the retail, hospitality, and transportation sector where the users can access required information as per will, as this reduces the crowd at the helpdesk centers. Moreover increasing millennial population in developed economies such as Australia is also one of the major drivers of the digital signage market owing to the common enthusiasm of the population group toward rich and attractive content which can be delivered by digital signage displays. Moreover cloud based digital signage solutions are gaining prominent adoption by Australian SMEs owing to its flexibility of content management, remote access, scalability and cost effectiveness.
The report includes a discussion of the key suppliers operating in this market. Some of the key players considered in the report include Telstra Corporation Limited, NEC Display Solutions, Entwined Solutions, FM Digital, Communitech Group Pty Ltd, Fujifilm Corporation, Command Pty Ltd and many others
The Australia digital signage market is analyzed by form factor, component, display type, interaction, types and end user verticals. A comprehensive study of market landscape, market forces and strategic analysis has been conducted for this report. Australia digital signage market is estimated to project from $ Xx m in 2015 to $ Xx m by 2023 at CAGR xx% during 2017-2023.
Interactive digital signage displays are gaining prominence in the retail, hospitality, and transportation sector where the users can access required information as per will, as this reduces the crowd at the helpdesk centers. Moreover increasing millennial population in developed economies such as Australia is also one of the major drivers of the digital signage market owing to the common enthusiasm of the population group toward rich and attractive content which can be delivered by digital signage displays. Moreover cloud based digital signage solutions are gaining prominent adoption by Australian SMEs owing to its flexibility of content management, remote access, scalability and cost effectiveness.
The report includes a discussion of the key suppliers operating in this market. Some of the key players considered in the report include Telstra Corporation Limited, NEC Display Solutions, Entwined Solutions, FM Digital, Communitech Group Pty Ltd, Fujifilm Corporation, Command Pty Ltd and many others
Table of Contents
1.MARKET OVERVIEW2.EXECUTIVE SUMMARY
3.AUSTRALIA DIGITAL SIGNAGE MARKET LANDSCAPE
3.1.Market Share Analysis
3.2.Comparative Analysis
3.2.1.Product Benchmarking
3.2.2.End User Profiling
3.2.3.Top 5 Financials Analysis
4.AUSTRALIA DIGITAL SIGNAGE MARKET FORCES
4.1.Market Drivers
4.2.Market Constraints & Challenges
4.3.Attractiveness of Digital Signage Industry
4.3.1.Power of Suppliers
4.3.2.Threats from New Entrants
4.3.3.Power of Buyer
4.3.4.Threat from Substitute Product
4.3.5.Degree of Competition
5.AUSTRALIA DIGITAL SIGNAGE MARKET- STRATEGIC ANALYSIS
5.1.Value Chain Analysis
5.2.Pricing Analysis
5.3.Opportunity Analysis
5.4.Product Life Cycle
5.5.Suppliers and Distributors
6.AUSTRALIA DIGITAL SIGNAGE MARKET – BY FORM FACTOR
6.1.Introduction
6.2.Wall Mount
6.3.Standalone
6.4.Ceiling Mount
6.5.Others
7.AUSTRALIA DIGITAL SIGNAGE MARKET- BY COMPONENT
7.1.Display
7.2.Projector
7.3.Storage
7.4.Digital Signage Player
7.5.Software
7.6.Others
8.AUSTRALIA DIGITAL SIGNAGE MARKET-BY DISPLAY TYPE
8.1.Introduction
8.2.LCD
8.3.LED
8.4.Plasma
8.5.Others
9.DIGITAL SIGNAGE MARKET - BY CONTENTS
9.1.Introduction
9.2.Text
9.3.Images
9.4.Videos
9.5.Interactive Interface
9.6.Others
10.AUSTRALIA DIGITAL SIGNAGE MARKET – BY INTERACTION
10.1.Introduction
10.2.Interactive
10.3.Non-Interactive
11.AUSTRALIA DIGITAL SIGNAGE MARKET – BY TYPES
11.1.Introduction
11.2.Indoor Digital Signage
11.3.Outdoor Digital Signage
11.4.Digital Posters
11.5.Digital Menu Boards
12.AUSTRALIA DIGITAL SIGNAGE MARKET – BY END USERS
12.1.Introduction
12.2.Retail Outlets
12.3.Hotels
12.4.Café and Restaurant
12.5.Corporate Offices
12.6.Bus and Railway Stations
12.7.Airports
12.8.Sports and Entertainment
12.9.Others
13.AUSTRALIA DIGITAL SIGNAGE MARKET ENTROPY
13.1.New Product Launches
13.2.Mergers and Acquisitions
Methodology
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