Top Growth Opportunities: Confectionery in Sweden

  • ID: 4532632
  • Report
  • Region: Sweden
  • 104 pages
  • GlobalData
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  • August Storck kg
  • Cloretta
  • Ferrero
  • Mars Inc.
  • Mondelez International
  • Nestle SA
  • MORE
Top Growth Opportunities: Confectionery in Sweden


"Top Growth Opportunities: Confectionery in Sweden", provides an overview of the meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for meat market in Sweden and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

This report identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:
  • Key consumer demographic groups driving consumption within the Swedish market. The figures showcase the number of times consumers of specific ages and gender consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes over 2012-2017 for Sweden, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2017-2022 period
  • The degree of influence that the 20 key consumer trends identified have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and Sweden-specific product innovation targeting key consumer needs.
  • The Swedish Confectionery market witnessed a decline in US Dollar terms during 2012-17, which is due to the depreciation of local currency during this period.
  • Sweden is the largest confectionery market in terms of per capita expenditure (in US$ terms) in 2017.
  • Although Chocolate is the largest Confectionery segment in value in 2017, it is the least consolidated segment, with a low private label penetration.
  • Currently, Health & Wellness has a low penetration in the Confectionery market; products with health and wellness claims accounted for a small share in 2017.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Sweden's Confectionery consumers.
  • This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Note: Product cover images may vary from those shown
2 of 4


  • August Storck kg
  • Cloretta
  • Ferrero
  • Mars Inc.
  • Mondelez International
  • Nestle SA
  • MORE
1. Introducing a top growth market for Confectionery
  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • Strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Consumer spending trends - peer group comparisons
  • Political, Economic, Social, and Technological: Analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market
2. Market insight - identifying the opportunities to move into
  • Market growth by category
  • Value growth of the market
  • Volume growth of the market
  • Level of premiumization by category
  • Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
  • Meat retail channel share
  • Key Retail Channel trends
  • Routes to market
  • Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
  • Category fragmentation
  • Company and brand strength
  • Private label penetration
  • Brand share by leading supplier
  • International and domestic brand analysis
  • Company and brand strength summary
5. Consumer insight - who, what, when, where and why
  • Strategic issues map
  • Key consumer driver implications
  • Key consumers trends
  • Key Health & Wellness trends
  • How Health & Wellness benefits will contribute to growth
  • Penetration of Health & Wellness claims by category
  • Consumer trends summary
6. Product and packaging insights
  • Key Product Insights
  • Trends and strategic issues - other notable product trends
  • Key product innovation case studies
  • Key Packaging Insights
  • Trends and strategic issues
  • Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
  • Growth segments to target
  • Segment opportunities
  • Product launch key takeouts
  • Key recommendations
8. Appendix and Definitions

List of Tables
  • Visualization of 10 countries growth opportunities
  • Reward and risk assessment
  • Market value and split, 2011-2022
  • Winners and losers by category, value, 2017-2022
  • Volume growth by category, 2011-2022
  • Winners and losers by category, volume, 2017-2022
List of Figures
  • Map of top opportunity markets
  • Map of top global issues
  • Global issue web
  • Strategic issues map
  • Average consumer spend, peer group comparisons, 2011-2022
  • Market value and split, 2011-2022
  • Value growth by category, 2011-2017 and 2017-2022
  • Value market growth by category, 2011-2022
  • Winners and losers by category, volume, 2017-2022
  • Value and volume growth by category, 2011-2022
  • Fragmentation by category, 2011-2017
  • Private label penetration and CAGR, 2011-2017
  • Cumulative value share by brand, 2017
  • Penetration of Health & Wellness claims by category, 2017
  • Packaging materials volume share, 2017 & 2022
  • Packaging closure materials volume share, 2017 & 2022
  • Projected CAGR for top five categories by value, 2017-2022
Note: Product cover images may vary from those shown
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  • Mondelez International
  • Cloretta
  • Mars Inc.
  • Candymaking International AB
  • Oy Karl Fazer AB
  • Chocoladefabriken Lindt & Sprungli AG
  • Ferrero
  • Toms Gruppen A/S
  • Nestle SA
  • August Storck kg
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown