Countertops in the US by Surface Material, Product, Market and Region, 5th Edition

Countertops in the US by Surface Material, Product, Market and Region

The product mix in the US countertops market will continue to shift away from laminates in favor of engineered stone and other alternatives that offer superior aesthetic qualities – although laminates will remain the largest product type. Value gains will also be driven by the rising popularity of niche countertop materials such as concrete and stainless steel, which command higher average prices than more common surface materials. This new study discusses how these factors will impact sales of countertop materials going forward.

Materials include:
Laminate
Solid Surface
Natural Stone
Engineered Stone
Cast Polymer
Tile
All Other Surface Materials

Markets include:
Residential
Commercial
New
Remodeling

Countertop products included are:
Kitchen
Bathroom
Other

Regions and subregions include:
Northeast (New England and Middle Atlantic)
Midwest (East North Central and West North Central)
South (South Atlantic, East South Central, and West South Central)
West (Mountain and Pacific)

Scope of the Report
This report shows the scope, size, and growth of the US countertops market including key trends in applications and market segmentation. This report covers countertops demand by Surface Material, Product, Application, and Region. Historical data are provided for 2007, 2012, and 2017 with forecasts for 2022. Data are provided in both square feet and dollars. Also included is an analysis of key industry players and their market shares.

1. EXECUTIVE SUMMARY

2. OVERVIEW

Key Findings
Countertops Demand Forecasts
Pricing Trends
Countertop Pricing Overview
Engineered Stone
Natural Stone
Solid Surface
Cast Polymer
Tile
Laminate
Foreign Trade
Overview
Laminates
Solid Surface
Engineered Stone
Granite
Tile
Environmental & Regulatory Considerations

3. SURFACE MATERIALS

Key Findings
Surface Materials Demand Outlook
Volume
Value
Laminates
Demand Forecasts
Market Share
Natural Stone
Scope
Natural Stone Demand Forecasts
Overview
Granite
Other Natural Stone
Engineered Stone
Demand Forecasts
Market Share
Solid Surface Materials
Demand Forecasts
Market Share
Cast Polymers
Scope
Demand Forecasts
Tile
Tile Countertop Demand Forecasts
Ceramic
Porcelain
Stone
Other Tile Types
Other Surface Materials
Other Surface Materials Demand Forecasts
Metal
Wood
Recycled Materials
Concrete
All Other Surface Materials

4. PRODUCTS

Key Findings
Countertop Product Demand Outlook
Volume
Value
Kitchen Countertops
Demand Forecasts
Demand Forecasts by Surface Material
Demand Forecasts by Market
Kitchen Countertop Markets Outlook
Residential Kitchen Countertops
Commercial Kitchen Countertops
Bathroom Countertops
Demand Forecasts
Demand Forecasts by Surface Material
Demand Forecasts by Market
Bathroom Countertop Markets Outlook
Residential Bathroom Countertops
Commercial Bathroom Countertops
Other Countertops
Demand Forecasts
Demand Forecasts by Surface Material
Demand Forecasts by Market
Other Countertops Markets Outlook
Residential Market for Other Countertop Products
Commercial Market for Other Countertop Products

5. MARKETS

Countertop Markets Demand Forecasts
Residential Construction
Residential Countertop Demand Outlook
Demand by Surface Material
Demand by Product
Demand by Application
Residential New & Remodeling Applications Outlook
New
Remodeling
Demand by Housing Type
Demand Outlook for Single-Family, Multifamily, & Manufactured Housing
Markets
Single-Family
Multifamily
Manufactured Housing
Commercial Building Construction
Commercial Building Countertop Demand Outlook
Demand by Product
Demand by Application
Demand by Surface Material
Demand by Building Type
Countertop Demand Outlook by Commercial Building Type
Institutional
Office, Retail, & Lodging
Industrial
Other Commercial Buildings
6. REGIONS
Key Findings
Regional Demand for Countertops
Northeast
Midwest
South
West

7. INDUSTRY STRUCTURE

Key Findings & Industry Composition
Market Share
Competitive Strategies
Overview
Product Differentiation
Low-Cost Leadership
Research & Development
Overview
Laminates
Engineered Stone & Other Materials
Manufacturing
Marketing
Overview
Showrooms
Home Improvement & Industry Publications
Internet
Trade Shows & Retail Outlets
Trade Associations
Distribution
Cooperative Agreements
Acquisitions & Divestitures
List of Industry Participants

8. APPENDIX

Scope
Methodology
Sources
Related Freedonia Group Studies
Definitions
Abbreviations
Macroeconomic Assumptions
Economic Environment
Demographics
Construction Expenditures
Building Construction
Residential Building Construction
Residential Improvements & Repairs
Housing Completions
Housing Stock
Nonresidential Building Construction
Nonresidential Building Improvements & Repairs
Consumer Spending
Consumer Financing

LIST OF TABLES

2. OVERVIEW
Table 2-1 - Countertops Demand, 2007 – 2022
Table 2-2 - Average Countertops Prices, 2007 – 2022 (dollars per square foot)
Table 2-3 - Environmental & Regulatory Considerations in the US Countertops
Market
3. SURFACE MATERIALS
Table 3-1 - Countertops Volume Demand by Surface Material, 2007 – 2022
(million square feet)
Table 3-2 - Countertops Value Demand by Surface Material, 2007 – 2022
(million dollars)
Table 3-3 - Laminate Countertops Demand by Product & Market, 2007 – 2022
(million square feet)
Table 3-4 - Natural Stone Countertops Demand by Type, Product, & Market, 2007 –
2022 (million square feet)
Table 3-5 - Granite Countertops Demand, 2007 – 2022
Table 3-6 - Other Natural Stone Countertops Demand, 2007 – 2022
Table 3-7 - Engineered Stone Countertops Demand by Product & Market, 2007 –
2022 (million square feet)
Table 3-8 - Solid Surface Countertops Demand by Product & Market, 2007 – 2022
(million square feet)
Table 3-9 - Cast Polymer Countertops Demand by Product & Market, 2007 – 2022
(million square feet)
Table 3-10 - Tile Countertops Demand by Type, Product, & Market, 2007 – 2022
(million square feet)
Table 3-11 - Other Surface Material Countertops Demand by Type, Product, &
Market, 2007 – 2022 (million square feet)
4. PRODUCTS
Table 4-1 - Countertops Volume Demand by Product, 2007 – 2022 (million square
feet)
Table 4-2 - Countertops Value Demand by Product, 2007 – 2022 (million dollars)
Table 4-3 - Kitchen Countertops Demand, 2007 – 2022
Table 4-4 - Kitchen Countertops Demand by Surface Material, 2007 – 2022
(million square feet)
Table 4-5 - Kitchen Countertops Demand by Market, 2007 – 2022 (million square
feet)
Table 4-6 - Residential Kitchen Countertops Demand by Application & Material, 2007
– 2022 (million square feet)
Table 4-7 - Commercial Kitchen Countertops Demand by Application & Material,
2007 – 2022 (million square feet)
Table 4-8 - Bathroom Countertops Demand, 2007 – 2022
Table 4-9 - Bathroom Countertops Demand by Surface Material, 2007 – 2022
(million square feet)
Table 4-10 - Bathroom Countertops Demand by Market, 2007 – 2022 (million square
feet)
Table 4-11 - Residential Bathroom Countertops Demand by Application & Material,
2007 – 2022 (million square feet)
Table 4-12 - Commercial Bathroom Countertops Demand by Application & Material,
2007 – 2022 (million square feet)
Table 4-13 - Other Countertops Demand, 2007 – 2022
Table 4-14 - Other Countertops Demand by Surface Material, 2007 – 2022
(million square feet)
Table 4-15 - Other Countertops Demand by Market, 2007 – 2022 (million square
feet)
Table 4-16 - Residential Demand for Other Countertops by Application & Material,
2007 – 2022 (million square feet)
Table 4-17 - Commercial Demand for Other Countertops by Application & Material,
2007 – 2022 (million square feet)
5. MARKETS
Table 5-1 - Countertops Demand by Market, 2007 – 2022
Table 5-2 - Residential Countertops Demand, 2007 – 2022
Table 5-3 - Residential Countertops Demand by Surface Material, 2007 – 2022
(million square feet)
Table 5-4 - Residential Countertops Demand by Product, 2007 – 2022 (million square
feet)
Table 5-5 - Residential Countertops Demand by Application, 2007 – 2022
(million square feet)
Table 5-6 - New Residential Countertops Demand by Surface Material, 2007 – 2022
(million square feet)
Table 5-7 - Residential Remodeling Countertops Demand by Surface Material, 2007 –
2022 (million square feet)
Table 5-8 - Residential Countertops Demand by Housing Type, 2007 – 2022
Table 5-9 - Single-Family Housing Countertops Demand by Product & Application,
2007 – 2022 (million square feet)
Table 5-10 - Multifamily Housing Countertops Demand by Product & Application,
2007 – 2022 (million square feet)
Table 5-11 - Manufactured Housing Countertops Demand by Product & Application,
2007 – 2022 (million square feet)
Table 5-12 - Commercial Building Countertops Demand, 2007 – 2022
Table 5-13 - Commercial Building Countertops Demand by Product, 2007 – 2022
(million square feet)
Table 5-14 - Commercial Building Countertops Demand by Application, 2007 – 2022
(million square feet)
Table 5-15 - Commercial Building Countertops Demand by Surface Material, 2007 –
2022 (million square feet)
Table 5-16 - Commercial Building Countertops Demand by Building Type, 2007 –
2022 (million square feet)
Table 5-17 - Institutional Building Countertops Demand by Product & Application,
2007 – 2022 (million square feet)
Table 5-18 - Office, Retail, & Lodging Building Countertops Demand by Product &
Application, 2007 – 2022 (million square feet)
Table 5-19 - Industrial Building Countertops Demand by Product & Application, 2007
– 2022 (million square feet)
Table 5-20 - Countertops Demand in Other Commercial Buildings by Product &
Application, 2007 – 2022 (million square feet)
6. REGIONS
Table 6-1 - Countertops Demand by Region, 2007 – 2022 (million square feet)
Table 6-2 - Northeast Countertops Demand by Subregion & Market, 2007 – 2022
(million square feet)
Table 6-3 - Midwest Countertops Demand by Subregion & Market, 2007 – 2022
(million square feet)
Table 6-4 - South Countertops Demand by Subregion & Market, 2007 – 2022
(million square feet)
Table 6-5 - West Countertops Demand by Subregion & Market, 2007 – 2022
(million square feet)
7. INDUSTRY STRUCTURE
Table 7-1 - US Countertop Material Sales by Company, 2017 (million dollars)
Table 7-2 - Selected Cooperative Agreements
Table 7-3 - Selected Countertop Market Acquisitions & Divestitures
8. APPENDIX
Table 8-1 - Study Scope: US Geographic Regions & Subregions
Table 8-2 - Relevant Industry Codes
Table 8-3 - Abbreviations Used in Study
Table 8-4 - Macroeconomic Indicators, 2007 – 2022 (billion 2009 dollars)
Table 8-5 - Population & Households, 2007 – 2022 (million persons)
Table 8-6 - Construction Expenditures, 2007 – 2022 (billion 2009 dollars)
Table 8-7 - Building Construction Expenditures, 2007 – 2022 (billion 2009 dollars)
Table 8-8 - Residential Building Construction Expenditures, 2007 – 2022 (billion 2009
dollars)
Table 8-9 - Residential Improvement & Repair Expenditures, 2007 – 2022
(billion 2009 dollars)
Table 8-10 - New Housing Indicators, 2007 – 2022
Table 8-11 - Housing Stock by Type, 2007 – 2022 (million units)
Table 8-12 - Nonresidential Building Construction Expenditures, 2007 – 2022
(billion 2009 dollars)
Table 8-13 - Nonresidential Building Improvement & Repair Expenditures, 2007 –
2022 (billion 2009 dollars)
Table 8-14 - Personal Consumption Expenditures, 2007 – 2022 (billion 2009 dollars)
Table 8-15 - Consumer Financing Environment, 2007 – 2017

LIST OF FIGURES

1. EXECUTIVE SUMMARY
Figure 1-1 - Key Trends in the US Countertops Market, 2017 – 2022
2. OVERVIEW
Figure 2-1 - US Countertops Market Overview, 2007 – 2022
Figure 2-2 - US Quartz Slabs Used for Countertops Imports, 2007 – 2017
(million square feet)
3. SURFACE MATERIALS
Figure 3-1 - Key Countertop Surface Material Trends, 2007 – 2022
Figure 3-2 - Countertop Surface Material Volume Demand Share, 2017 (percent of
total market)
Figure 3-3 - Countertop Surface Material Value Demand Share, 2017 (percent of total
market)
Figure 3-4 - Laminate Countertops Demand, 2007 – 2022 (percent of total volume
demand)
Figure 3-5 - Laminate Countertops Materials Market Share by Company, 2017
(million square feet)
Figure 3-6 - Leading US Laminate Countertops Materials Supplier, 2017
Figure 3-7 - Second Leading US Laminate Countertops Materials Supplier, 2017
Figure 3-8 - Third Leading US Laminate Countertops Materials Supplier, 2017
Figure 3-9 - Engineered Stone Countertops Demand, 2007 – 2022 (percent of total
market volume demand)
Figure 3-10 - Engineered Stone Countertops Materials Market Share by Company,
2017 (million square feet)
Figure 3-11 - Leading US Engineered Stone Countertops Materials Supplier, 2017
Figure 3-12 - Second Leading US Engineered Stone Countertops Materials Supplier,
2017
Figure 3-13 - Third Leading US Engineered Countertops Materials Supplier, 2017
Figure 3-14 - Solid Surface Countertops Material Market Share by Company, 2017
(million square feet)
Figure 3-15 - Leading US Solid Surface Countertops Materials Supplier, 2017
Figure 3-16 - Second Leading US Solid Surface Countertops Materials Supplier, 2017
Figure 3-17 - Co-Third Leading US Solid Surface Countertops Materials Supplier, 2017
Figure 3-18 - Co-Third Leading US Solid Surface Countertops Materials Supplier, 2017
4. PRODUCTS
Figure 4-1 - Key Countertop Product Trends, 2017 – 2022
Figure 4-2 - Kitchen Countertops Demand Share by Surface Material, 2017
(million square feet)
Figure 4-3 - Bathroom Countertops Demand Share by Surface Material, 2017
(million square feet)
5. MARKETS
Figure 5-1 - Key Trends in US Countertop Markets, 2007 – 2022
Figure 5-2 - Residential Laminate Countertops Demand, 2007 – 2022 (percent of
total demand)
Figure 5-3 - Residential Countertops Demand by Product, 2017 (million square feet)
Figure 5-4 - New Residential Countertops Demand Versus New Residential Floor
Space, 2007 – 2022
6. REGIONS
Figure 6-1 - Regional Countertops Demand Trends, 2017 – 2022
7. INDUSTRY STRUCTURE
Figure 7-1 - US Countertop Market Share by Company, 2017 (million square feet)
8. APPENDIX
Figure 8-1 - Annual Growth in Real GDP, 2000 – 2017, Compared to 1980 – 2005
Average (percent)
Figure 8-2 - Annual Population Growth, 2002 – 2017 (percent)
Figure 8-3 - New Housing Square Footage by Housing Type, 2002 – 2017
Figure 8-4 - Housing Stock by Year of Construction, 2017 (million units)