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Wipes Market in the US by Product and Market, 8th Edition
US demand for wipes is projected to increase 3.1 percent per year to $3.5 billion in 2021. Continued product development, particularly among high-end specialty wipes products, will drive much of the market’s new growth.
This report covers wipes demand by Product and Market, including both consumer markets and industrial and institutional markets. Data are given in dollar value and, often, in volume (number of wipes).
Wipes products include both wet and dry wipes, such as:
Baby wipes
Moist towelettes
Disinfectant wipes
General purpose cleaning wipes
Medicated wipes
Consumer markets for wipes include:
Personal care
Baby wipes
Hand and body wipes
Facial wipes
Household care
General purpose cleaning wipes
Floor care wipes
Industrial and institutional markets for wipes include:
Manufacturing
Health care
Commercial markets
Scope of the Report
This report covers the scope, size, and growth of the US wipes market including key trends in applications and market segmentation. Historical data are provided for 2006, 2011, and 2016 with forecasts for 2021, with year by year historical market volatility also addressed. Data are provided in both dollar value and, often, volume. Also included is an analysis of the industry key players and their market shares.
US demand for wipes is projected to increase 3.1 percent per year to $3.5 billion in 2021. Continued product development, particularly among high-end specialty wipes products, will drive much of the market’s new growth.
This report covers wipes demand by Product and Market, including both consumer markets and industrial and institutional markets. Data are given in dollar value and, often, in volume (number of wipes).
Wipes products include both wet and dry wipes, such as:
Baby wipes
Moist towelettes
Disinfectant wipes
General purpose cleaning wipes
Medicated wipes
Consumer markets for wipes include:
Personal care
Baby wipes
Hand and body wipes
Facial wipes
Household care
General purpose cleaning wipes
Floor care wipes
Industrial and institutional markets for wipes include:
Manufacturing
Health care
Commercial markets
Scope of the Report
This report covers the scope, size, and growth of the US wipes market including key trends in applications and market segmentation. Historical data are provided for 2006, 2011, and 2016 with forecasts for 2021, with year by year historical market volatility also addressed. Data are provided in both dollar value and, often, volume. Also included is an analysis of the industry key players and their market shares.
Note: Product cover images may vary from those shown
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- 1. EXECUTIVE SUMMARY
- 2. OVERVIEW
- Key Findings
- Wipes Demand Forecast
- Retail Wipes Market Overview
- Pricing Trends
- Historical Market
- Flushability & Dispersibility
- Sustainability
- Microbial Contamination & Product Safety
- Production & Foreign Trade
- 3. PRODUCTS
- Key Findings
- Products Outlook
- Wet Wipes
- Demand Forecast
- Products
- Markets
- Dry Wipes
- Demand Forecast
- Products
- Markets
- 4. CONSUMER WIPES
- Key Findings
- Consumer Markets Outlook
- Demand Forecast
- Demand by Market
- Wet vs. Dry
- Consumer Wipes Regulations
- Overview
- Cosmetic Wipes
- Therapeutic Wipes
- Other Consumer Wipes
- Personal Care Wipes
- Demand Forecast
- Value vs. Volume
- Baby Wipes
- Demand Forecast
- End Uses
- Natural & Eco-Friendly Formulations
- Packaging
- Retail Market Trends
- Retail Brands & Market Share
- Private Label Brands & Distributors
- Producers
- Hand & Body Wipes
- Demand Forecast
- Personal Hygiene Wipes
- Demand Forecast
- Products
- Bathroom Hygiene Wipes
- Feminine Hygiene Wipes
- General Purpose Bathing Wipes
- Other Personal Hygiene Wipes
- Hand Cleaning Moist Towelettes
- Demand Forecast
- Antibacterial Wipes
- Medicated Wipes
- Other Hand & Body Wipes
- Scope
- Demand Forecast
- Regulatory Factors
- Facial Wipes
- Demand Forecast
- Facial Cleansing Wipes
- Other Facial Wipes
- Scope
- Demand Forecast
- Other Personal Care Wipes
- Scope
- Demand Forecast
- Household Care Wipes
- Demand Forecast
- General Purpose Cleaning Wipes
- Demand Forecast
- Disinfectant General Purpose Cleaning Wipes
- Other General Purpose Cleaning Wipes
- Floor Care Wipes
- Other Household Care Wipes
- Scope
- Demand Forecast
- Other Consumer Wipes
- Scope
- Demand Forecast
- Pet Care Wipes
- Automotive Wipes
- All Other Consumer Wipes
- 5. INDUSTRIAL & INSTITUTIONAL WIPES
- Key Findings
- Industrial & Institutional Markets Outlook
- Demand Forecast
- Industrial & Institutional Wipes by Market
- Wet vs. Dry
- Manufacturing Wipes
- Healthcare Wipes
- Commercial Wipes
- Industrial & Institutional Wipes Regulations
- Manufacturing Wipes
- Demand Forecast
- General Purpose Wipes
- Demand Forecast
- The Wiper Rule
- Special Purpose Wipes
- Scope
- Demand Forecast
- Clean Room Wipes
- Surface Preparation Wipes
- Printing Wipes
- Other Special Purpose Wipes
- Healthcare Wipes
- Demand Forecast
- Applications
- Disinfectant Wipes
- Scope
- Demand Forecast
- Hard Surface Disinfection
- Patient Care Wipes
- Scope
- Demand Forecast
- Other Healthcare Wipes
- Scope
- Demand Forecast
- End Uses
- Commercial Wipes
- Demand Forecast
- Foodservice Wipes
- Demand Forecast
- Substrate Technologies
- Other Commercial Wipes
- Other Industrial & Institutional Wipes
- 6. INDUSTRY STRUCTURE
- Key Findings & Industry Composition
- Market Share
- Converters’ Level
- Retail Level
- Industry Restructuring
- Competitive Strategies
- Overview
- New Product Development
- Product Line Extension
- Low Cost Position
- Product Placement
- Market Segmentation
- Cooperative Agreements
- Manufacturing
- Contract Manufacturing
- Packaging Trends
- Marketing
- Overview
- Portability & Convenience
- Eco-Friendliness
- New Demographics
- Distribution
- List of Industry Participants
- 7. APPENDIX
- Scope
- Methodology
- Associations & Agencies
- Related Freedonia Group Studies
- Definitions
- Abbreviations
- Macroeconomic Assumptions
- Economic Environment
- Demographic Trends
- Housing Stock
- Consumer Spending Trends
- Specialty Household Cleaner Industry Outlook
- Manufacturing Outlook
- Healthcare Providers & Facilities
- LIST OF TABLES
- 2. OVERVIEW
- Table 2-1 - Wipes Demand, 2006 - 2021 (million dollars)
- Table 2-2 - Retail Wipes Market, 2006 - 2021 (million dollars)
- Table 2-3 - Wipes Products Prices, 2006 - 2021 (cents per wipe)
- Table 2-4 - Wipes Market, 2006 - 2016
- 3. PRODUCTS
- Table 3-1 - Wipes Demand by Type, 2006 - 2021 (million dollars)
- Table 3-2 - Wet Wipes Demand, 2006 - 2021 (million dollars)
- Table 3-3 - Wet Wipes Demand by Product, 2006 - 2021 (million dollars)
- Table 3-4 - Wet Wipes Demand by Market, 2006 - 2021 (million dollars)
- Table 3-5 - Dry Wipes Demand, 2006 - 2021 (million dollars)
- Table 3-6 - Dry Wipes Demand by Product, 2006 - 2021 (million dollars)
- Table 3-7 - Dry Wipes Demand by Market, 2006 - 2021 (million dollars)
- 4. CONSUMER WIPES
- Table 4-1 - Consumer Wipes Demand by Market, 2006 - 2021 (million dollars)
- Table 4-2 - Personal Care Wipes Demand by Application, 2006 - 2021 (million dollars)
- Table 4-3 - Baby Wipes Demand, 2006 - 2021 (million dollars)
- Table 4-4 - Baby Wipes Demand by End Use, 2006 - 2021 (million dollars)
- Table 4-5 - Selected Private Label Baby Wipes Distributors & Product Lines
- Table 4-6 - Selected Baby Wipes Converters & Product Lines
- Table 4-7 - Hand & Body Wipes Demand by Type, 2006 - 2021 (million dollars)
- Table 4-8 - Personal Hygiene Wipes Demand, 2006 - 2021 (million dollars)
- Table 4-9 - Personal Hygiene Wipes Demand by Product, 2006 - 2021 (million dollars)
- Table 4-10 - Hand Cleaning Moist Towelettes Demand by Product, 2006 - 2021
- (million dollars)
- Table 4-11 - Medicated Wipes Demand by Product, 2006 - 2021 (million dollars)
- Table 4-12 - Other Hand & Body Wipes Demand, 2006 - 2021 (million dollars)
- Table 4-13 - Facial Wipes Demand by Type, 2006 - 2021 (million dollars)
- Table 4-14 - Facial Cleansing Wipes Demand by Product, 2006 - 2021 (million dollars)
- Table 4-15 - Other Facial Wipes Demand, 2006 - 2021 (million dollars)
- Table 4-16 - Other Personal Care Wipes Demand, 2006 - 2021 (million dollars)
- Table 4-17 - Household Care Wipes Demand by Application, 2006 - 2021 (million
- dollars)
- Table 4-18 - General Purpose Cleaning Wipes Demand by Product, 2006 - 2021
- (million dollars)
- Table 4-19 - Floor Care Wipes Demand by Product, 2006 - 2021 (million dollars)
- Table 4-20 - Other Household Care Wipes Demand by Product, 2006 - 2021 (million
- dollars)
- Table 4-21 - Other Consumer Wipes Demand by Application, 2006 - 2021 (million
- dollars)
- 5. INDUSTRIAL & INSTITUTIONAL WIPES
- Table 5-1 - Industrial & Institutional Wipes Demand by Market, 2006 - 2021 (million
- dollars)
- Table 5-2 - Manufacturing Wipes Demand by Application, 2006 - 2021 (million
- dollars)
- Table 5-3 - General Purpose Manufacturing Wipes Demand by Product, 2006 - 2021
- (million dollars)
- Table 5-4 - Special Purpose Manufacturing Wipes Demand by Product, 2006 - 2021
- (million dollars)
- Table 5-5 - Healthcare Wipes Demand by Application, 2006 - 2021 (million dollars)
- Table 5-6 - Disinfectant Healthcare Wipes Demand by Product, 2006 - 2021 (million
- dollars)
- Table 5-7 - Patient Care Wipes Demand by Product, 2006 - 2021 (million dollars)
- Table 5-8 - Other Healthcare Wipes Demand, 2006 - 2021 (million dollars)
- Table 5-9 - Healthcare Wipes Demand by End Use, 2006 - 2021 (million dollars)
- Table 5-10 - Commercial Wipes Demand by Application, 2006 - 2021 (million dollars)
- Table 5-11 - Foodservice Wipes Demand by Product, 2006 - 2021 (million dollars)
- Table 5-12 - Other Commercial Wipes Demand by Application, 2006 - 2021 (million
- dollars)
- Table 5-13 - Other Industrial & Institutional Wipes Demand, 2006 - 2021 (million
- dollars)
- 6. INDUSTRY STRUCTURE
- Table 6-1 - US Wipes Sales by Company, 2016 (million dollars)
- Table 6-2 - Selected Acquisitions & Divestitures
- Table 6-3 - Selected Cooperative Agreements
- 7. APPENDIX
- Table 7-1 - Study Scope: Major Wipes Markets
- Table 7-2 - Relevant NAICS Codes (2012)
- Table 7-3 - Abbreviations & Acronyms Used in Study
- Table 7-4 - Macroeconomic Indicators, 2006 - 2021 (billion 2009 dollars)
- Table 7-5 - Population & Households, 2006 - 2021 (million persons)
- Table 7-6 - Housing Stock by Type, 2006 - 2021 (million units)
- Table 7-7 - Personal Consumption Expenditures, 2006 - 2021 (billion dollars)
- Table 7-8 - Specialty Household Cleaner Demand, 2006 - 2021 (million dollars)
- Table 7-9 - Manufacturers’ Shipments, 2006 - 2021 (billion dollars)
- Table 7-10 - Selected Healthcare Facilities, 2006 - 2021 (thousands)
- LIST OF FIGURES
- 1. EXECUTIVE SUMMARY
- Figure 1-1 - Key Trends in the US Wipes Market
- 2. OVERVIEW
- Figure 2-1 - Key Trends in the Wipes Market
- Figure 2-2 - Wipes Demand, 2006 - 2021 (million dollars)
- Figure 2-3 - Selected Wipes Pricing, 2006 - 2016 (cents/wipe)
- Figure 2-4 - Wipes Demand & Economic & Demographic Indicators, 2006 - 2016
- (percent)
- 3. PRODUCTS
- Figure 3-1 - Key Trends Among Wet & Dry Wipes Products
- Figure 3-2 - Wet & Dry Wipes Demand, 2006 - 2021 (million dollars)
- Figure 3-3 - Total Wipes Demand & Wet Wipes Demand, 2006 - 2021 (million dollars)
- Figure 3-4 - Wet Wipes Demand by Product & CAGR, 2016 - 2021
- Figure 3-5 - Total Wet Wipes Demand & Consumer Wet Wipes Demand, 2006 - 2021
- (million dollars)
- Figure 3-6 - Total Wipes Demand & Dry Wipes Demand, 2006 - 2021 (million dollars)
- Figure 3-7 - Dry Wipes Demand by Product & CAGR, 2016 - 2021
- Figure 3-8 - Total Dry Wipes Demand & Industrial & Institutional Wipes Demand,
- 2006 - 2021 (million dollars)
- 4. CONSUMER WIPES
- Figure 4-1 - Key Trends in Consumer Wipes Markets
- Figure 4-2 - Consumer Wipes Demand & Wipes Use Per Capita, 2006 - 2021
- Figure 4-3 - Consumer Wipes Demand & CAGR by Market, 2016 - 2021
- Figure 4-4 - Consumer Wipes Major Markets Demand Share by Formulation, 2016
- Figure 4-5 - Personal Care Wipes Demand & Wipes Use Per Capita, 2006 - 2021
- Figure 4-6 - Personal Care Wipes Demand by Market in Value & Volume, 2016
- (percent)
- Figure 4-7 - Baby Wipes Demand & Infant Population Growth, 2006 - 2021
- Figure 4-8 - Baby Wipes Retail Market Share, 2016 (billion dollars)
- Figure 4-9 - Baby Wipes Retail Sales Share, 2006 - 2021 (percent)
- Figure 4-10 - Hand & Body Wipes Demand & CAGR by Market, 2016 - 2021
- Figure 4-11 - Personal Hygiene Demand & Wipes Use Per Capita, 2006 - 2021
- Figure 4-12 - Personal Hygiene Wipes Demand & CAGR by Product, 2006 - 2021
- Figure 4-13 - Hand Cleaning Moist Towelettes Demand & Wipes Use Per Capita, 2006
- - 2021
- Figure 4-14 - Medicated Wipes Demand & Wipes Use Per Capita, 2006 - 2021
- Figure 4-15 - Other Hand & Body Wipes Demand & Wipes Use Per Capita, 2006 -
- 2021
- Figure 4-16 - Facial Wipes Demand & Wipes Use Per Capita, 2006 - 2021
- Figure 4-17 - Facial Cleansing Wipes Demand & Wipes Use Per Capita, 2006 - 2021
- Figure 4-18 - Other Facial Wipes Demand & Teen/Young Adult Population Annual
- Growth, 2006 - 2021
- Figure 4-19 - Other Personal Care Wipes Demand & Wipes Use Per Capita, 2006 -
- 2021
- Figure 4-20 - Household Care Wipes Demand & US Households Annual Growth, 2006
- - 2021
- Figure 4-21 - Household Care Wipes Demand & CAGR by Product, 2016 - 2021
- Figure 4-22 - General Purpose Cleaning Wipes Demand & Wipes Use Per Household,
- 2006 - 2021
- Figure 4-23 - Floor Care Wipes Demand & Wipes Use Per Household, 2006 - 2021
- Figure 4-24 - Other Household Care Wipes Demand & Wipes Use Per Household,
- 2006 - 2021
- Figure 4-25 - Other Consumer Wipes Demand & Wipes Use Per Capita, 2006 - 2021
- 5. INDUSTRIAL & INSTITUTIONAL WIPES
- Figure 5-1 - Key Trends in Industrial & Institutional Wipes Markets
- Figure 5-2 - Industrial & Institutional Wipes Demand & GDP, 2006 - 2021
- Figure 5-3 - Industrial & Institutional Wipes Demand & CAGR by Market, 2016 - 2021
- Figure 5-4 - Industrial & Institutional Major Market Wipes Demand Share by
- Formulation, 2016
- Figure 5-5 - Manufacturing Wipes Demand & Wipes Use Per Manufacturing
- Establishment, 2006 - 2021
- Figure 5-6 - General Purpose Wipes Demand & Wipes Use Per Manufacturing
- Establishment, 2006 - 2021
- Figure 5-7 - Special Purpose Wipes Demand & Wipes Use Per Manufacturing
- Establishment, 2006 - 2021
- Figure 5-8 - Special Purpose Wipes Demand & CAGR by Product, 2016 - 2021
- Figure 5-9 - Healthcare Wipes Demand & Wipes Use Per Hospital, 2006 - 2021
- Figure 5-10 - Healthcare Wipes Demand & CAGR by Application, 2016 - 2021
- Figure 5-11 - Disinfectant Healthcare Wipes Demand & Use Per Hospital, 2006 - 2021
- Figure 5-12 - Disinfectant Healthcare Wipes Demand & CAGR by Product, 2016 -
- 2021
- Figure 5-13 - Patient Care Wipes Demand & Senior Population Annual Growth, 2006 -
- 2021
- Figure 5-14 - Other Healthcare Wipes Demand & Wipes Use Per Hospital, 2006 -
- 2021
- Figure 5-15 - Healthcare Wipes Demand by End Use & Senior Population, 2006 -
- 2021
- Figure 5-16 - Commercial Wipes Demand & Wipes Use Per Business Establishment,
- 2006 - 2021
- Figure 5-17 - Foodservice Wipes Demand & Wipes Use Per Foodservice
- Establishment, 2006 - 2021
- Figure 5-18 - Foodservice Wipes Demand & CAGR by Product, 2016 - 2021
- Figure 5-19 - Other Commercial Wipes Demand & Wipes Use Per Business
- Establishment, 2006 - 2021
- Figure 5-20 - Other Industrial & Institutional Wipes Demand & GDP, 2006 - 2021
- 6. INDUSTRY STRUCTURE
- Figure 6-1 - US Wipes Converter Market Share, 2016 (billion dollars)
- Figure 6-2 - Wipes: Leading Supplier
- Figure 6-3 - Wipes: Second Leading Supplier
- Figure 6-4 - Wipes: Third Leading Supplier
- Figure 6-5 - Wipes: Fourth Leading Supplier
- Figure 6-6 - Wipes: Fifth Leading Supplier
- Figure 6-7 - US Wipes Retail Market Share, 2016 (percent)
- 7. APPENDIX
- Figure 7-1 - Annual Growth in Real GDP, 2000 - 2016, Compared to 1980 - 2005
- Average (percent)
- Figure 7-2 - Annual Population Growth, 2001 - 2016 (percent)
- Figure 7-3 - Housing Stock by Year of Construction, 2016 (percent)
Note: Product cover images may vary from those shown
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