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Prioritizing Digital Markets in ASEAN (Part II)

  • ID: 4534275
  • Report
  • Region: ASEAN
  • 33 Pages
  • Frontier Strategy Group
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Digital Customer Engagement In ASEAN


Southeast Asia has a rapidly developing digital ecosystem that provides MNCs with wide-reaching online channels for customer engagement. With a successful digital plan, both B2B and B2C companies can better drive sales and marketing efforts by improving demand generation, enhancing customer service, and collecting customer insight.

As the second report in FSG’s two-part series on digital customer engagement in the Association of Southeast Asian Nations (ASEAN), this analysis offers insights on the most critical regional trends shaping the ASEAN-5’s future digital development and 10 case studies on effective digital tactics deployed by MNCs and local players, to help companies design a targeted digital plan for the region.

What you will learn

  • How is ASEAN’s digital development unique
  • What are the greatest challenges for companies interested in expanding their digital footprint in ASEAN
  • Which proven case studies can companies from across industries implement to win in ASEAN

What you will receive

  • Immediate access to the 33-page PDF report
  • Exclusive email updates covering emerging markets business topics
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Introducing the Global Leadership Briefing

The publisher's Strategic Framework for Digital Customer Engagement in ASEAN
A Comprehensive Digitalization Strategy
Research focus: Digital Customer Engagement
Complex Decision Making in Southeast Asia
FSG’S Targeted Digital Solutions for ASEAN

Understanding southeast Asia’s Evolving Digital Development
Understand Regional Digital Development
#1: Increasingly Connected Population
#2: Vibrant Tech Investment Environment
#3: Booming E-Commerce Markets
#4: Mobile-Oriented Interactions
#5: Heavy Social Media Influence
#6: Growing Policy Support for Innovation

Case Studies on Effective Digital Customer Engagement in ASEAN
Develop Localized Digital Strategies
Case Studies: Demand Generation
Case 1: Maximize E-Commerce Trafic
Case 2: Capitalize on Social Commerce
Case 3: Focus on Content Marketing
Case 4: Proactively Manage Channel Conflicts
Case Studies: Customer Service
Case 5: Map Your Customer’s Digital Journey
Case 6: Leverage Virtual Service Platforms
Case 7: Prioritize Mobile Engagement
Case studies: Customer Insight
Case 8: Build a Social CRM System
Case 9: Partner to Crunch Customer Data
Case 10: Enable Your Channel Partners
Appendix: A Digital Prioritization Framework

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