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Premium Motorcycle Helmets Market - Growth, Trends, and Forecast (2019 - 2024)

  • ID: 4534337
  • Report
  • 70 pages
  • Mordor Intelligence
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FEATURED COMPANIES

  • Arai Helmet Ltd
  • Bell Helmets
  • HJC Helmets
  • Nolan Helmets
  • Scuberth GmbH
  • Shark Helmets
  • MORE
Market Overview

The premium motorcycle helmets market is expected to register a CAGR of about 7.1% during the forecast period (2019-2024).
  • Increase in the sales of premium motorcycles, especially in the Asia-Pacific region, and the end users’ preference and awareness toward enhanced safety and comfort offered by premium helmets are some of the factors driving the growth of the market.
  • The average motorcycle buyer is very different in the developed markets of North America and Europe and in the emerging markets, like India and Indonesia. In the developed markets, high capacity performance bikes form a high percentage of sales and are mostly bought by enthusiasts and not daily commuters.
  • Head-up displays are becoming increasingly common in cars and motorcycle helmets, and are also being offered by third-party manufacturers. These devices give the rider/commuter easy access to information, including navigation, speed, weather, road hazards, etc.
Scope of the Report

The premium motorcycle helmets market has been segmented by type, end user, material type, and geography.

Key Market Trends

Growing Sales of Premium Motorcycle around the World

Premium motorcycle manufacturers have observed an increase in the sale of high-end motorcycles. Emerging Asian economies, such as India and China, that are the largest markets for two-wheelers, recorded a surge in the sale of premium motorcycles. India, with the largest motorcycle market, has and is observing a shift in consumer preference toward sportier and powerful machines. This has led to an increase in the sale of many premium motorcycle makers, like Triumph, Indian, Harley-Davidson, Ducati, etc. Bike manufacturers are trying to make the most of this opportunity by introducing more models to attract new customers.

Triumph, a British motorcycle manufacturer, has planned to focus on Tier II cities in India for increasing its sales volume. The company is also trying to expand its dealership network in the country. Currently, Triumph India has a total of 16 dealerships across India and plans to increase the number to 20 by the end of 2018. The newer dealerships will be set up in tier-II cities and will focus on experience stores and engaging customers through events in order to gain customer traction.

Apart from companies, like Triumph, Harley Davidson, etc., manufacturers who have an established presence in the market, like Yamaha, Kawasaki, Suzuki, Honda, etc. have made many of the high-end sports and racing vehicles available in India. Similarly, the sale of premium motorcycles is also increasing in China despite stringent regulations and bans on two-wheelers in the country. There are laws in many cities in China that restrict the use of two-wheelers on city roads. Despite regulations constraining the use of motorcycles, the sale of two-wheelers in the country has recorded an increase. Among the numbers, most two-wheeler vehicles imported in the country were premium motorcycles with engine displacement over 800cc.

Asia-Pacific expected to be the Fastest Growing Market

By geography, the market is segmented as North America, Europe, Asia-Pacific, and Rest of the World. Europe is the largest market worldwide because of the continuous rise in motorcycle permits in several European countries. Asia-Pacific is forecasted to be the fastest growing markets, followed by China and India.

The emerging markets, which constitutes the major share of motorcycle sales, have been witnessing a change in trends, with the availability of affordable high capacity bikes. As a result, consumers in emerging markets are now able to purchase 300-400 cc bikes at relatively affordable prices. For instance, Harley-Davidson opened its only manufacturing plant outside of North America in India and has started rolling out locally manufactured high-end bikes at affordable prices.

In the Asia-Pacific region, ASEAN motorcycle industry constitutes a major share in the sales. At the global level, ASEAN motorcycle sales represent approximately 31% of global motorcycle sales.

The Asia-Pacific region, backed by a widening consumer base, is expected to lead the growth in the premium motorcycle helmet market. However, the high cost associated with these helmets may hinder the growth of the market in the region.

Competitive Landscape

The major players in the premium motorcycle helmets market are AGV (Subsidiary of Dainese), Shoei Co. Ltd, HJC Helmets, Bell Helmets, Arai Helmet Ltd, and Schuberth GmbH. As the demand is increasing, the companies are launching new products and investing more in R&D projects for future growth. For instance,
  • Arai launched new open-face helmets, RAM-X. The new product has VAS-Z shield system, with a lower pivot point that allows the shell to be smoother in the temple area, improving the helmet’s ability to slide more smoothly
  • AGV has launched the AX-9 helmet for the North American market. The AX-9 offers lightweight construction, four different configurations, improved ventilation, 190 degrees of horizontal vision, and 110 degrees of vertical vision.
The companies are also making partnerships to deliver more advanced products. For instance, ARAI Helmets has renewed its partnership with American Flat Track for 2019. With this development, the company has entered into a partnership with AFT for the second consecutive year. LS2 has signed a contract with Supercross rider, Kyle Chisholm for 2019 and 2020. As per the contract, Hyle Chisholm will be using LS2 helmets in all his races.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Arai Helmet Ltd
  • Bell Helmets
  • HJC Helmets
  • Nolan Helmets
  • Scuberth GmbH
  • Shark Helmets
  • MORE
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.2 Technology Trends
4.3 Market Drivers
4.4 Market Restraints
4.5 Industry Attractiveness - Porter's Five Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Full Face
5.1.2 Open Face
5.1.3 Flip-up
5.1.4 Other Types
5.2 Material Type
5.2.1 Kevlar
5.2.2 Fiber Glass
5.2.3 Carbon Fiber
5.2.4 Plastics
5.3 By End User
5.3.1 Commuters
5.3.2 Racers
5.4 Geography
5.4.1 North America
5.4.2 Europe
5.4.3 Asia-Pacific
5.4.4 Rest of the World

6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share**
6.2 Mergers and Acquisitions
6.3 Company Profiles
6.3.1 AGV (Subsidiary of Dainese)
6.3.2 Shoei Co. Ltd
6.3.3 Scuberth GmbH
6.3.4 Arai Helmet Ltd
6.3.5 HJC Helmets
6.3.6 Shark Helmets
6.3.7 Bell Helmets
6.3.8 Nolan Helmets

7 MARKET OPPORTUNITIES AND FUTURE TRENDS
Note: Product cover images may vary from those shown
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  • AGV (Subsidiary of Dainese)
  • Shoei Co. Ltd
  • Scuberth GmbH
  • Arai Helmet Ltd
  • HJC Helmets
  • Shark Helmets
  • Bell Helmets
  • Nolan Helmets
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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