Casting devices are connected, unmanaged devices whose principal purpose is to receive on-demand content via internet, and display it on a screen. The increasing demand for convenient and cost-effective methods to access entertainment content with a lean back experience is impacting the growth of casting devices. The emergence of several technologies, such as 4K resolution, along with broadband access, will improve the demand of the casting devices, globally. Casting device growth depends greatly on primary entertainment streaming services, such as Netflix and Hulu, and ecosystems like Amazon Prime, Apple iTunes, and Google Play Store. Increasing options for watching content on smartphones, laptops, and tablets, coupled with the changing consumer behavior and adoption of several casting devices, are expected to increase during the forecast period.
Smart TV to occupy a Significant Market Share
An increased spending on electronic goods by consumers is a prime factor that is expected to increase the growth prospects of the market. In addition, high adoption of smart TVs in emerging markets and increased market penetration of the internet are other factors that are driving the market growth. Increased adoption of smart TVs in advertising is helping advertisers in expanding their consumer base. Another factor is the emergence of advanced technologies, such as gesture and voice recognition features in smart TVs.
North America to Hold the Major Market Share
US is expected to occupy the major share in the market, majorly due to the tech savvy population in this region. It is expected that by the end of 2020, approximately 30% of the households in the region that have internet connections will be using streaming media devices, in order to stream the content played on TV.
Key Developments in the Market
- April 2018 - Sony Electronics Inc. launched two new industrial 4K (3,840 x 2160; QFHD)/30p Functional Camera Blocks. The new FCB-ER8550 and FCB-ER8530 products feature Sony's unique Super Resolution Zoom (SRZ) technology, which enables both camera blocks to deliver an equivalent of 30x optical zoom at full 4K resolution.
Reasons to Purchase this Report
- Impact of growing popularity of VR and 360-degree videos.
- Analyzing various perspectives of the market with the help of Porter’s five forces analysis.
- Growth across various end-users segments, such as commercial and residential.
- Regional analysis of the market
- Identify the latest developments, market shares, and strategies employed by the major market players.
- 3 months analyst support, along with the Market Estimate sheet (in excel).
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
1.4 Key Findings of the Study
2. Research Approach and Methodology
3. Executive Summary
4. Market Dynamics
4.1 Market Overview
4.2 Factors Driving the Market
4.2.1 Growing consumption of Video on Demand services
4.3 Factors Restraining the Market
4.3.1 Increasing availability of native smart TV apps
4.4 Industry Attractiveness - Porter's Five Industry Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products or Services
4.4.5 Competitive Rivalry among Existing Competitors
5. Global Casting Devices Market - Segmentation
5.1 By Type
5.1.1 Game Consoles
5.1.2 Media Streamers
5.1.3 Smart TVs
5.2 By Application
5.2.4 Real-time Entertainment
5.2.5 Social Networking
5.3 By End User
5.4 By Geography
5.4.1 North America
5.4.4 Latin America
5.4.5 Middle East & Africa
6. Competitive Intelligence - Company Profiles
6.1 Microsoft Corporation
6.2 Google Inc.
6.3 Sony Corporation
6.4 Roku Inc.
6.5 Samsung Electronics Co. Ltd
6.6 ASUSTeK Computer Inc.
6.7 LG Electronics Inc.
6.8 Apple Inc.
6.9 Philips Electronics
6.10 Hisense Co. Ltd
6.11 Panasonic Corporation
6.12 Nvidia Corporation
6.13 TTE Technology Inc. (TCL)
6.14 Ignite Technologies Inc.
*List not exhaustive
7. Investment Analysis
8. Outlook of Casting Devices Market
- Microsoft Corporation
- Google Inc.
- Sony Corporation
- Roku Inc.
- Samsung Electronics Co. Ltd
- ASUSTeK Computer Inc.
- LG Electronics Inc.
- Apple Inc.
- Philips Electronics
- Hisense Co. Ltd
- Panasonic Corporation
- Nvidia Corporation
- TTE Technology Inc. (TCL)
- Ignite Technologies Inc.