The tremendous growth is accredited to a number of factors. Rapid advancements in mobile technology has brought many features at the disposal of consumers, such as gaming, e-mailing, social networking, banking and other value added services which allow advertisers to gain better insights into consumer behavior and their buying patterns. As a result, advertisers get an unmatched access to their target audience. Additionally, an increase in the amount of time spent on mobile apps have facilitated the growth of in-app advertising which is one of the key factors for the growth of the mobile advertising market. Increasing mobile subscriber base, availability of cheaper smartphones and tablets, access to affordable data plans, prompt growth in 3G/4G subscriptions have further boosted the use of mobile devices for entertainment and information purposes. This has unearthed potential opportunities for advertisers to promote their products and services through mobile advertising.
The report has segmented the global mobile advertising market on the basis of popular platforms for mobile advertising. Currently, mobile search (where advertisements are placed on search engines) and mobile display (where advertisements can be viewed/read on mobile devices) represent the two largest segments of mobile advertising. Other segments include mobile video, social, mobile websites, QR code, messaging and others. Based on devices, smartphones represents the largest segment due to their high penetration worldwide. The report has also segmented the market on the basis of industry. Some of the industries which are actively using mobile advertising include the retail industry, automotive, financial services, telecom, travel, etc.
The report has also provided a market share analysis of key regions and markets. Currently, North America represents the biggest market for mobile advertising. Other major markets include Asia Pacific, Europe, Middle East & Africa and Latin America. On a competitive front, the report has analysed the key players of the global mobile advertising market, some of which include Google, Millennial Media, Facebook, Microsoft, Twitter, Yahoo, etc.
This report provides a deep insight into the global mobile advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, Porter’s five forces analysis, mobile advertising pricing models, margins in mobile advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the mobile advertising industry in any manner.
2 Scope and Methodology
2.1Objectives of the Study
3.2 Executive Summary
3.3 Key Industry Trends
4. Global Advertising Market
4.1Current and Historical Market Trends
4.2Performance of Various Segments
4.3Performance of Various Regions
4.4Key Players and their Market Shares
5. Global Mobile Advertising Market
5.2Key Market Drivers
5.3Current and Historical Market Trends
5.4Market Breakup by Platform
5.5Performance of Various Regions
5.5.4Middle East and Africa
5.6Market Breakup by Industry
5.7Market Breakup by Device
5.9Mobile Advertising Pricing Models
5.10Margins in Mobile Advertising
5.11Porters Five Forces Analysis
5.11.1Bargaining Power of Suppliers
5.11.2Bargaining Power of Buyers
5.11.3Threat of Substitutes
5.11.5Threat of New Entrants
6. Global Mobile Advertising Market: Competitive Landscape
6.2Profiles of Leading Players