Lassi Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

  • ID: 4535103
  • Report
  • Region: India
  • 165 pages
  • IMARC Group
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Lassi, also known as desi buttermilk, is obtained by the churning of curd. It is a bit sour in taste and has a rich dense texture. It is consumed mostly in the northern part of the country, especially during the summer season. It is either consumed by adding sugar and fresh fruit chunks, or by adding salt and some other spices to it. A recently released report, titled “Lassi Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, critically examines the Indian lassi market. The report finds that the market reached a value of around INR XX Billion in 2017, exhibiting a CAGR of 21% during 2010-2017. Lassi not only offers refreshment during the summertime, but also boosts the energy levels. Apart from this, it also helps in fighting other summer-related problems such as prickly heat, gastro-intestinal problems and the build-up of bacteria. These factors have highly added to the market growth. According to the report, the market is further expected to reach a value of INR 47.2 Billion by 2023, growing at a CAGR of around XX% during 2018-2023.

The report has examined the Indian Lassi Market in 15 major states:

Maharashtra
Uttar Pradesh
Andhra Pradesh
Tamil Nadu
Gujarat
Rajasthan
Karnataka
Madhya Pradesh
West Bengal
Bihar
Delhi
Kerala
Punjab
Orissa
Haryana

For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, Maharashtra represents the largest market, accounting for nearly XX% of the total share. It is followed by Gujarat and Delhi. The competitive landscape of the Indian lassi market has also been covered in this report. Some of the prominent players operating in the market include GCMMF, Mother Dairy, Punjab State Cooperative Milk Producers' Federation Limited, Milan Dairy Foods Private Limited and Rajasthan Cooperative Dairy Federation Limited.

The study gives an in-depth analysis of the lassi market landscape in India, covering the current, historical and future trends for lassi production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian lassi market along with breakup by segment, region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian lassi market in any manner.
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1 Preface

2. Research Methodology

3. Executive Summary

4. Introduction
4.1Overview
4.2Key Industry Trends

5. Indian Dairy Industry
5.1Market Overview
5.2Market Performance
5.3Market by Organised and Unorganised Segment
5.4Milk Production and Consumption Trends
5.4.1 Current and Historical Trends
5.4.2 Production and Consumption Forecast
5.5Milk Production by State
5.6Milk Production by Cattle
5.7Milk Utilization Patterns in India
5.8Market Forecast

6 Indian Lassi Industry
6.1Market Overview
6.2Market Performance
6.2.1 Volume Trends
6.2.2 Value Trends
6.3Price Trends
6.3.1 Milk Procurement Price Trends
6.3.2 Lassi Price Trends
6.4Market Breakup by Region
6.5Market Forecast
6.6SWOT Analysis
6.6.1Strengths
6.6.2Weaknesses
6.6.3Opportunities
6.6.4Threats
6.7Value Chain Analysis
6.8Porter’s Five Forces Analysis
6.8.1Overview
6.8.2Bargaining Power of Buyers
6.8.3Bargaining Power of Suppliers
6.8.4Degree of Competition
6.8.5Threat of New Entrants
6.8.6Threat of Substitutes
6.9Key Success Factors and Risk Factors

7. Performance of Key Regions
7.1Karnataka
7.1.1 Market Performance
7.1.1.1 Volume Trends
7.1.1.2 Value Trends
7.1.2 Competitive Landscape
7.1.3 Market Forecast
7.1.3.1 Volume Trends
7.1.3.2 Value Trends
7.2 Maharashtra
7.2.1 Market Performance
7.2.1.1 Volume Trends
7.2.1.2 Value Trends
7.2.2 Competitive Landscape
7.2.3 Market Forecast
7.2.3.1 Volume Trends
7.2.3.2 Value Trends
7.3 Tamil Nadu
7.3.1 Market Performance
7.3.1.1 Volume Trends
7.3.1.2 Value Trends
7.3.2 Competitive Landscape
7.3.3 Market Forecast
7.3.3.1 Volume Trends
7.3.3.2 Value Trends
7.4 Delhi
7.4.1 Market Performance
7.4.1.1 Volume Trends
7.4.1.2 Value Trends
7.4.2 Competitive Landscape
7.4.3 Market Forecast
7.4.3.1 Volume Trends
7.4.3.2 Value Trends
7.5 Gujarat
7.5.1 Market Performance
7.5.1.1 Volume Trends
7.5.1.2 Value Trends
7.5.2 Competitive Landscape
7.5.3 Market Forecast
7.5.3.1 Volume Trends
7.5.3.2 Value Trends
7.6 Andhra Pradesh and Telangana
7.6.1 Market Performance
7.6.1.1 Volume Trends
7.6.1.2 Value Trends
7.6.2 Competitive Landscape
7.6.3 Market Forecast
7.6.3.1 Volume Trends
7.6.3.2 Value Trends
7.7 Uttar Pradesh
7.7.1 Market Performance
7.7.1.1 Volume Trends
7.7.1.2 Value Trends
7.7.2 Competitive Landscape
7.7.3 Market Forecast
7.7.3.1 Volume Trends
7.7.3.2 Value Trends
7.8 West Bengal
7.8.1 Market Performance
7.8.1.1 Volume Trends
7.8.1.2 Value Trends
7.8.2 Competitive Landscape
7.8.3 Market Forecast
7.8.3.1 Volume Trends
7.8.3.2 Value Trends
7.9 Kerala
7.9.1 Market Performance
7.9.1.1 Volume Trends
7.9.1.2 Value Trends
7.9.2 Competitive Landscape
7.9.3 Market Forecast
7.9.3.1 Volume Trends
7.9.3.2 Value Trends
7.10 Haryana
7.10.1 Market Performance
7.10.1.1 Volume Trends
7.10.1.2 Value Trends
7.10.2 Competitive Landscape
7.10.3 Market Forecast
7.10.3.1 Volume Trends
7.10.3.2 Value Trends
7.11 Punjab
7.11.1 Market Performance
7.11.1.1 Volume Trends
7.11.1.2 Value Trends
7.11.2 Competitive Landscape
7.11.3 Market Forecast
7.11.3.1 Volume Trends
7.11.3.2 Value Trends
7.12 Rajasthan
7.12.1 Market Performance
7.12.1.1 Volume Trends
7.12.1.2 Value Trends
7.12.2 Competitive Landscape
7.12.3 Market Forecast
7.12.3.1 Volume Trends
7.12.3.2 Value Trends
7.13 Madhya Pradesh
7.13.1 Market Performance
7.13.1.1 Volume Trends
7.13.1.2 Value Trends
7.13.2 Competitive Landscape
7.13.3 Market Forecast
7.13.3.1 Volume Trends
7.13.3.2 Value Trends
7.14 Bihar
7.14.1 Market Performance
7.14.1.1 Volume Trends
7.14.1.2 Value Trends
7.14.2 Competitive Landscape
7.14.3 Market Forecast
7.14.3.1 Volume Trends
7.14.3.2 Value Trends
7.15 Orissa
7.15.1 Market Performance
7.15.1.1 Volume Trends
7.15.1.2 Value Trends
7.15.2 Competitive Landscape
7.15.3 Market Forecast
7.15.3.1 Volume Trends
7.15.3.2 Value Trends

8. Competitive Landscape
8.1Competitive Structure
8.2Market Share of Key Players

9. Lassi Manufacturing Process
9.1Product Overview
9.2Detailed Process Flow
9.3Various Types of Unit Operations Involved
9.4Mass Balance and Raw Material Requirements

10. Project Details, Requirements and Costs Involved
10.1Land Requirements and Expenditures
10.2Construction Requirements and Expenditures
10.3Plant Machinery
10.4Machinery Pictures
10.5Raw Material Requirements and Expenditures
10.6Raw Material and Final Product Pictures
10.7Packaging Requirements and Expenditures
10.8Transportation Requirements and Expenditures
10.9Utility Requirements and Expenditures
10.10Manpower Requirements and Expenditures
10.11Other Capital Investments

11. Loans and Financial Assistance

12. Project Economics
12.1Capital Cost of the Project
12.2Techno-Economic Parameters
12.3Product Pricing and Margins Across Various Levels of the Supply Chain
12.4Taxation and Depreciation
12.5Income Projections
12.6Expenditure Projections
12.7Financial Analysis
12.8Profit Analysis

13. Key Player Profiles
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