Global Packaged Shredded Wheat Cereal Market 2018-2022

  • ID: 4535236
  • Report
  • Region: Global
  • 113 pages
  • TechNavio
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FEATURED COMPANIES

  • Hain Celestial
  • Kellogg
  • Nestlé
  • PepsiCo
  • Post Holdings
  • Silver Palate Kitchens
  • MORE
About Packaged Shredded Wheat Cereal

Shredded wheat cereal is a breakfast cereal made of whole wheat, which is shaped into pillow-like biscuits. It is commonly available in two size variants, like bite-size and full-size. Bite-size is available in a frosted (coated with sugar and gelatin on one side) and non-frosted variety.

The analysts forecast the global packaged shredded wheat cereal market to grow at a CAGR of 3.43% during the period 2018-2022.

Covered in this report
The report covers the present scenario and the growth prospects of the global packaged shredded wheat cereal market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
The report, Global Packaged Shredded Wheat Cereal Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Hain Celestial
  • Kellogg
  • Nestlé
  • PepsiCo
  • Post Holdings
  • Silver Palate Kitchens
Market drivers
  • Innovations for labeling and packaging
  • For a full, detailed list, view the full report
Market challenges
  • Availability of variety of substitute products
  • For a full, detailed list, view the full report
Market trends
  • Increasing number of private-label vendors
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Hain Celestial
  • Kellogg
  • Nestlé
  • PepsiCo
  • Post Holdings
  • Silver Palate Kitchens
  • MORE
PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE
  • Global breakfast cereal market
  • Market characteristics
  • Market segmentation analysis
PART 05: MARKET SIZING
  • Market definition
  • Global packaged shredded wheat cereal market
  • Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition
PART 07: MARKET SEGMENTATION BY PRODUCT SIZE
  • Segmentation by product size
  • Comparison by product size
  • Global bite-sized packaged shredded wheat cereal market
  • Global full-sized packaged shredded wheat cereal market
  • Market opportunity by product size
PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
  • Segmentation by distribution channel
  • Hypermarkets and supermarkets
  • Independent retailers and convenience stores
  • Others
PART 09: CUSTOMER LANDSCAPE

PART 10: REGIONAL LANDSCAPE
  • Geographical segmentation
  • Regional comparison
  • Packaged shredded wheat cereal market in the Americas
  • Packaged shredded wheat cereal market in EMEA
  • Packaged shredded wheat cereal market in APAC
  • Key leading countries
  • The US
  • Canada
  • The UK
  • Germany
  • Market opportunity
PART 11: DECISION FRAMEWORK

PART 12: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 13: MARKET TRENDS
  • Growing trend of certifications
  • Increase in private-label vendors
  • Marketing initiatives taken by players to promote packaged shredded wheat cereal
PART 14: VENDOR LANDSCAPE
  • Overview
  • Landscape disruption
PART 15: VENDOR ANALYSIS
  • Competitive scenario
  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Hain Celestial
  • Kellogg
  • Nestlé
  • PepsiCo
  • Post Holdings
  • Silver Palate Kitchens
PART 16: APPENDIX
  • List of abbreviations
List of Exhbits
Exhibit 01: Parent market
Exhibit 02: Global breakfast cereal market: Segmentation
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition – Inclusions and exclusions checklist
Exhibit 06: Market size 2017
Exhibit 07: Validation techniques employed for market sizing 2017
Exhibit 08: Global packaged shredded wheat cereal market – Market size and forecast 2017-2022 ($ mn)
Exhibit 09: Global packaged shredded wheat cereal market – Year-over-year growth 2018-2022 (%)
Exhibit 10: Five forces analysis 2017
Exhibit 11: Five forces analysis 2022
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition – Five forces 2017
Exhibit 18: Global packaged shredded wheat cereal market by product size 2017-2022 (%)
Exhibit 19: Comparison by product size
Exhibit 20: Global bite-sized packaged shredded wheat cereal market – Market size and forecast 2017-2022 ($ mn)
Exhibit 21: Global bite-sized packaged shredded wheat cereal market – Year-over-year growth 2018-2022 (%)
Exhibit 22: Types of bite-sized packaged shredded wheat cereals
Exhibit 23: Global full-sized packaged shredded wheat cereal market – Market size and forecast 2017-2022 ($ mn)
Exhibit 24: Global full-sized packaged shredded wheat cereal market – Year-over-year growth 2018-2022 (%)
Exhibit 25: Market opportunity by product size
Exhibit 26: Global packaged shredded wheat cereal market segmentation by distribution channel in 2017 (%)
Exhibit 27: Customer landscape
Exhibit 28: Global packaged shredded wheat cereal market – Market share by geography 2017-2022 (%)
Exhibit 29: Regional comparison
Exhibit 30: Packaged shredded wheat cereal market in the Americas– Market size and forecast 2017-2022 ($ mn)
Exhibit 31: Packaged shredded wheat cereal market in the Americas – Year-over-year growth 2018-2022 (%)
Exhibit 32: Packaged shredded wheat cereal market in EMEA – Market size and forecast 2017-2022 ($ mn)
Exhibit 33: Packaged shredded wheat cereal market in EMEA – Year-over-year growth 2018-2022 (%)
Exhibit 34: Packaged shredded wheat cereal market in APAC – Market size and forecast 2017-2022 ($ mn)
Exhibit 35: Packaged shredded wheat cereal market in APAC – Year-over-year growth 2018-2022 (%)
Exhibit 36: Key leading countries
Exhibit 37: Market opportunity
Exhibit 38: Other prominent reasons behind the preference for ready-to-eat food products (like cereals)
Exhibit 39: Popular retail and grocery chains players and their own-labeled packaged shredded wheat cereals offerings
Exhibit 40: Vendor landscape
Exhibit 41: Landscape disruption
Exhibit 42: Strategies adopted by vendors
Exhibit 43: Vendors covered
Exhibit 44: Vendor classification
Exhibit 45: Market positioning of vendors
Exhibit 46: Vendor overview
Exhibit 47: Hain Celestial – Business segmentation in 2017 (%)
Exhibit 48: Hain Celestial – Organizational developments
Exhibit 49: Hain Celestial – Geographic focus
Exhibit 50: Hain Celestial – Key offerings
Exhibit 51: Vendor overview
Exhibit 52: Kellogg – Business segments
Exhibit 53: Kellogg – Organizational developments
Exhibit 54: Kellogg – Geographic focus
Exhibit 55: Kellogg – Key offerings
Exhibit 56: Vendor overview
Exhibit 57: Nestlé – Business segments
Exhibit 58: Nestlé – Organizational developments
Exhibit 59: Nestlé – Geographic focus
Exhibit 60: Nestlé – Key offerings
Exhibit 61: Vendor overview
Exhibit 62: PepsiCo – Business segmentation in 2016 (%)
Exhibit 63: PepsiCo – Organizational developments
Exhibit 64: PepsiCo – Geographic focus
Exhibit 65: PepsiCo – Key offerings
Exhibit 66: Vendor overview
Exhibit 67: Post Holdings– Business segments in 2017
Exhibit 68: Post Holdings – Organizational developments
Exhibit 69: Post Holdings – Geographic focus
Exhibit 70: Post Holdings – Key offerings
Exhibit 71: Vendor overview
Exhibit 72: Silver Palate Kitchens – Organizational developments
Exhibit 73: Silver Palate Kitchens – Geographic focus
Exhibit 74: Silver Palate Kitchens – Key offerings
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Hain Celestial
  • Kellogg
  • Nestlé
  • PepsiCo
  • Post Holdings
  • Silver Palate Kitchens
  • MORE
New Report Released: – Global Packaged Shredded Wheat Cereal Market 2018-2022

The author of the report recognizes the following companies as the key players in the global packaged shredded wheat cereal market: Hain Celestial, Kellogg, Nestlé, PepsiCo, Post Holdings, and Silver Palate Kitchens.

Commenting on the report, an analyst from the research team said: “One trend in the market is increasing number of private-label vendors. The increasing number of private-label vendors will drive the growth of the packaged shredded wheat cereal market. Private-label breakfast cereals are gaining prominence among consumers as they are significantly cost-effective in comparison to branded cereal products.”

According to the report, one driver in the market is innovations for labeling and packaging. Attractive and innovative packaging are gradually becoming popular in enticing new consumers and creating demand. Thus, currently, many players are coming up with attractive packaging for their packaged breakfast cereals (like shredded wheat cereals). For instance, in 2017, POST CONSUMER BRANDS (Post Holdings) updated their cereal boxes with a simpler and vibrant look (brand name"Shredded Wheat" is now in straight letters instead of the flair on the previous package).

Further, the report states that one challenge in the market is availability of variety of substitute products. Greek yogurt is becoming a breakfast food for many consumers, especially in western countries owing to its thick texture and rich taste, nutritional benefits, and increasing trend for convenient and packaged food. Hence, currently, many players are introducing Greek yogurt as a meal replacement and snack option.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • Hain Celestial
  • Kellogg
  • Nestlé
  • PepsiCo
  • Post Holdings
  • Silver Palate Kitchens
Note: Product cover images may vary from those shown
6 of 5
Note: Product cover images may vary from those shown
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