The Europe probiotics market is expected to register a CAGR of 9.8% during the forecast period of 2018–2023. European Food Safety Agency (EFSA) and other regulators began reviewing the digestive health claims of probiotic dairy-based yogurt and eventually banned them. As a result, the retail value of probiotic supplements is growing at a steady pace and the consumption gap narrowed between probiotic foods and probiotic supplements.
The past decade has been witness to the launch of more than 500 food & beverage probiotic products that have garnered exceptional response in terms of acceptance. Prevention and cure of disorders, such as lactose intolerance and inflammatory bowel disease are some of the benefits offered by probiotics, with rising health-consciousness levels and wider access to probiotic dietary supplements being the major factors sustaining growth. The beneficial effects of food with added live microbes (probiotics) on human health are being increasingly promoted by health professionals. Probiotic products available in the markets today are usually in the form of fermented milks and yoghurts. However, with an increase in the consumer vegetarianism globally, there is also a demand for the vegetarian probiotic products.
The market is segmented by applications in functional food & beverages, animal feed, dietary supplements and specialty nutrients. Dairy records a significant growth rate and is expected to continue to register a CAGR of 14% during the forecast period, 2018 – 2023. Probiotic yogurts and beverages are widely available and are ideal healthy snacks. Feed probiotics are used to improve animal weight gain and feed efficiency, and also to maintain and promote normal health status of domestic animals and fowls. Feed probiotics are widely used by the major mills as feed ingredients for piglets, calves, sows, and fowls.
Europe is the second largest global market for probiotics after Asia-Pacific, cornering a share estimated to be 23% in 2017. Growth in demand for probiotics in the region is also likely to maintain a fast pace over the 2018 - 2023 analysis period. Germany and the United Kingdom are the two largest probiotics markets in Europe, with a combined share estimated at about 51% in 2017, with the United Kingdom also expected to be the fastest growing market during the given forecast period.
- December 2017 – Royal DSM, a global science-based company active in health, nutrition and materials, announced that it has acquired BioCare Copenhagen A/S, based in Copenhagen (Denmark). With the acquisition, DSM expands its offering in gut health ingredients with probiotics, an attractive market segment in nutritional ingredients.
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- Analyzing outlook of the market with the recent trends and Porters five forces analysis
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- Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modeling
2.4.4 Expert Validation
3. Market Overview
3.1 Market Dynamics
22.214.171.124Preference for Probiotic Products Gaining from Evolving Applications
126.96.36.199 Functional Foods & Beverages Growing in Popularity
188.8.131.52 Wider Acceptance and Convenience Offered
184.108.40.206 Effectiveness of Probiotics Comes Under the Scanner
220.127.116.11 Consumer Awareness Still Lacking
18.104.22.168 Combinations with Other Ingredients for Added Health Benefits
3.1.4 Porters Five Forces Analysis
22.214.171.124 Bargaining Power of Suppliers
126.96.36.199 Bargaining Power of Buyers
188.8.131.52 Threat of New Entrants
184.108.40.206 Threat of Substitute Products and Services
220.127.116.11 Degree of Competition
4. Market Segmentation
4.1 By Applications
4.1.1 Animal Feed
4.1.2 Dietary Supplements
4.1.3 Functional Foods & Beverages
4.1.4 Specialty Nutrients
4.2 By Ingredients
4.3 By Geography
18.104.22.168 Rest of Europe
5. Competitive Landscape
5.1 Strategy Adopted by Key players
5.2 Most Active Companies in the Past Five Years
5.3 Market Share Analysis
6. Company Profiles
6.1 American Biologics
6.2 CHR Hansen Holdings A/S
6.3 FMC Corporation
6.4 Fonterra Cooperative Group
6.6 General Mills Inc.
6.7 Morinaga Milk Industry
6.8 Nestlé SA
6.9 Royal DSM NV
6.10 Yakult Honsha Co. Ltd.