Europe Super Absorbent Polymers (SAP) Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Europe super absorbent polymers (SAP) market is estimated to witness a significant growth, at an estimated CAGR of over 5.5%, over the forecast period. Rising hygiene awareness in the region is expected to drive the market during the forecast period.

• High raw material cost and availability of raw material are likely to hinder the market’s growth.
• Increasing investments in the development of bio-based superabsorbent polymers are projected to create opportunities to the market in the coming years.
• Germany is expected to dominate the market and is also expected to witness the fastest CAGR during the forecast period.

Key Market Trends

Baby Diaper - A Huge Market Potential

• Disposable baby diapers increased in popularity with the introduction of superabsorbent polymers. Super absorbent polymers are used in baby diapers due to their ability to absorb liquids and keep them trapped, even under pressure.
• Superabsorbent polymers used in baby diapers can absorb about 30 times their weight in urine. The swollen gel holds the liquid in a solid, rubbery state and prevents the liquid from leaking onto the baby’s skin and clothing.
• Super absorbent disposable baby diapers are sophisticated, well-engineered products that provide many benefits, including convenience, comfort, exceptional leakage protection, improved hygiene, and skin care, as compared to cloth diapers.
• Additionally, many new intense innovations, to design better diapers to meet baby’s needs, are being brought to the market. A baby’s diaper requires about 13 grams of SAP, hence driving the SAP market.
• The baby diaper industry holds around 70% share of the superabsorbent polymer industry in the region. An increase in the demand for baby diapers due to increased birth rates and higher disposable incomes and increasing awareness among the population about hygiene in the region, especially in Germany and United Kingdom, are likely to increase the demand for superabsorbent polymers.

Germany to Dominate the Market

• German parents are increasingly becoming aware about the environmental impact and the amount of waste created as a result of disposing of these diapers and nappies. Although these issues may undermine consumption, they also served to create demand for niche products, such as cotton nappies and pull-on nappies.
• The European market is the largest market for incontinence catheters, with Germany being the largest contributor within the region.
• Absorbent hygiene products continue to make important contribution to the quality of life and skin health of millions of people and are expected to have a significant demand in Germany, during the forecast period.
• Germany is home to the second-largest producer of food in Europe. The country excels in producing beet root and tree nuts. The raising demand for organic food is increasing the implementation of SAP in agricultural practices in the country. Various farmers have been mixing hydrogel with soil around the root zones of common trees and plants, to accelerate the process of yield.
• Owing to all these factors, the market for super absorbent polymers in the country is expected to increase during the forecast period.

Competitive Landscape

The Europe super absorbent polymers (SAP) market is partially consolidated. Key players in the market include BASF SE, ADM, Wanhua Chemical Group Co.,Ltd., Kao Corporation, and Evonik Industries AG, among others.

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