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Internet Protocol Television Market Size, Share & Trends Analysis Report by Subscription Type, by Region, and Segment Forecasts, 2020-2027

  • ID: 4538741
  • Report
  • May 2020
  • Region: Global
  • 175 pages
  • Grand View Research

FEATURED COMPANIES

  • ARRIS International plc.
  • AT&T Inc.
  • Century Link, Inc.
  • Cisco Systems, Inc.
  • Deutsche Telekom AG
  • Foxtel
  • MORE
IPTV Market Growth & Trends

The global internet protocol television market size is anticipated to reach USD 67.6 billion by 2027, exhibiting a CAGR of 7.1% over the forecast period. The integration of Artificial Intelligence (AI) with IPTV is expected to offer lucrative growth opportunities to service providers. AI-based voice-enabled search and discovery function enables users to explore the desired programs using natural language even when users do not know the name of an application. Further, the launch of AI-enabled IPTV set-top-boxes featuring voice assistants is expected to help service providers gain a larger subscriber base over the forecast period.

Advancements in video coding technology also offer significant growth prospects to the IPTV market. Owing to the high network bandwidth requirement of IPTV services, suitable video coding technology enables broadcasters to distribute content in multiple formats efficiently. Video coding has allowed users to access video-based content on diverse platforms such as smartphones and tablets, PCs, and media players, thus ensuring increased market penetration. Advancements in video coding technology have further led to improvements in dynamic encoding style, resolution encoding, and frame rate encoding, which helps in increasing the quality and leverages the resolution and movement, thereby improving user experience.

The advent of 5G technology offers significant growth aspects owing to the increased capability of network slicing and enhanced content distribution networking abilities. 5G technology leveraged Multiple Input Multiple Output (MIMO) and formed beam techniques ensure maximum utilization network, thus providing reduced distortion and greater precision in signal transmission. Furthermore, heavy traffic from cloud-based content libraries can easily be distributed due to the high bandwidth capability of the 5G delivery model, thus offering an impetus to market growth. Additionally, the ability of the 5G delivery model to provide UHD viewing experience to the users at affordable rates provides a boost to market growth.

Increased penetration of smart TV and enhanced functionality offered due to the integration of IPTV technology offers impressive market growth opportunities owing to its ability to interconnect with smartphones and tablets. Recent updates by Google Inc. in the distribution of content via set top boxes provide more control to operators, such as start-up, the UI, the application, set-up procedure, and prioritization of content, which is expected to enhance internet protocol television delivery by operators. Furthermore, service providers are offering hybrid IPTVs, which has mitigated the need to implement a separate set top box. Additionally, hybrid IPTVs integrate the functionality of traditional TV services with IPTV, thus featuring enhanced service offerings, which is expected to promote wide-scale adoption of IPTV services.

IPTV Market Highlights
  • The subscription-based IPTV segment is expected to showcase the fastest growth over the next few years. The growth is attributable to an emerging need amongst individuals to indulge in the ad-free and personalized viewing experience
  • Growing internet infrastructure development is offering significant prospects to the market growth
  • Asia Pacific is expected to emerge as the fastest-growing regional market due to the growing penetration of affordable internet-based services and rising acceptance of the internet as a utility
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • ARRIS International plc.
  • AT&T Inc.
  • Century Link, Inc.
  • Cisco Systems, Inc.
  • Deutsche Telekom AG
  • Foxtel
  • MORE
Chapter 1 Methodology and Scope

1.1 Market Segmentation & Scope
1.2 Market Definitions
1.3 Information Procurement
1.3.1 Purchased Database
1.3.2 Internal Database
1.3.3 Secondary Sources & Third Party Perspective
1.3.4 Primary Research
1.4 Information Analysis
1.4.1 Data Analysis Models
1.5 Market Formulation and Data Visualization
1.6 Data Validation and Publishing

Chapter 2 Executive Summary
2.1 Market Outlook
2.2 Segmental Outlook

Chapter 3 Market Variables, Trends & Scope
3.1 Market Introduction
3.2 Industry Value Chain Analysis
3.3 Market Dynamics
3.3.1 Market driver analysis
3.3.1.1 Rise in demand for the OTT services
3.3.1.2 Development in the internet infrastructure
3.3.2 Market restraint/challenges analysis
3.3.2.1 High subscription cost
3.4 Penetration & Growth Prospect Mapping
3.5 Business Environment Analysis Tools
3.5.1 PEST Analysis
3.5.2 Porter’s Five Force Analysis
3.6 Key Company Ranking Analysis, 2019

Chapter 4 Subscription Type Estimates and Trend Analysis
4.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (Million Subscribers)
4.2 IPTV Market: Subscription Type Movement Analysis & Market Share, 2019 & 2027
4.3 Subscription-based IPTV
4.3.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers)
4.4 Subscription-free IPTV
4.4.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers)

Chapter 5 Regional Estimates and Trend Analysis
5.1 Regional Market Size Estimates & Forecasts, 2016 - 2027 (Million Subscribers)
5.2 Regional Movement Analysis & Market Share, 2019 & 2027
5.3 North America
5.3.1 North America IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
5.3.2 U.S.
5.3.2.1 U.S. IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
5.3.3 Canada
5.3.3.1 Canada IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
5.4 Europe
5.4.1 Europe IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
5.4.2 Germany
5.4.2.1 Germany IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
5.4.3 U.K.
5.4.3.1 U.K. IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
5.5 Asia Pacific
5.5.1 Asia Pacific IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
5.5.2 China
5.5.2.1 China IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
5.5.3 China
5.5.3.1 China IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
5.5.4 Japan
5.5.4.1 Japan IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
5.6 Latin America
5.6.1 Latin America IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
5.6.2 Brazil
5.6.2.1 Brazil IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
5.6.3 Mexico
5.6.3.1 Mexico IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)
5.7 Middle East and Africa (MEA)
5.7.1 MEA IPTV market, by subscription type, 2016 - 2027 (Million Subscribers)

Chapter 6 Competitive Landscape
6.1 Company Profiles
6.2 ARRIS International plc.
6.2.1 Company overview
6.2.2 Financial performance
6.2.3 Product benchmarking
6.2.4 Recent developments
6.3 AT&T Inc.
6.3.1 Company overview
6.3.2 Financial performance
6.3.3 Product benchmarking
6.3.4 Recent developments
6.4 Century Link, Inc.
6.4.1 Company overview
6.4.2 Product benchmarking
6.4.3 Recent developments
6.5 Cisco Systems, Inc.
6.5.1 Company overview
6.5.2 Financial performance
6.5.3 Product benchmarking
6.5.4 Recent developments
6.6 Deutsche Telekom AG
6.6.1 Company overview
6.6.2 Financial performance
6.6.3 Product benchmarking
6.6.4 Recent developments
6.7 Foxtel
6.7.1 Company overview
6.7.2 Financial performance
6.7.3 Product benchmarking
6.7.4 Recent developments
6.8 Huawei Technologies Co., Ltd.
6.8.1 Company overview
6.8.2 Product benchmarking
6.8.3 Recent developments
6.9 MatrixStream Technologies, Inc.
6.9.1 Company overview
6.9.2 Financial performance
6.9.3 Product benchmarking
6.9.4 Recent developments
6.10 Nectro IPTV
6.10.1 Company overview
6.10.2 Financial performance
6.11 Verizon Communications Inc.
6.11.1 Company overview
6.11.2 Financial performance
6.11.3 Product benchmarking
6.11.4 Recent developments
Note: Product cover images may vary from those shown
  • ARRIS International plc.
  • AT&T Inc.
  • Century Link, Inc.
  • Cisco Systems, Inc.
  • Deutsche Telekom AG
  • Foxtel
  • Huawei Technologies Co., Ltd.
  • MatrixStream Technologies, Inc.
  • Nectro IPTV
  • Verizon Communications Inc.
Note: Product cover images may vary from those shown

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