Opportunities in the Eastern Europe Confectionery Sector - Analysis of opportunities offered by high growth economies

  • ID: 4538973
  • Report
  • Region: Eastern Europe, Europe
  • 96 pages
  • GlobalData
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FEATURED COMPANIES

  • August Storck Kg
  • Bonbonetti Choco Kft
  • Colian
  • KEX Confectionery SA.
  • Lotte
  • Mars Inc.
  • MORE
Opportunities in the Eastern Europe Confectionery Sector - Analysis of opportunities offered by high growth economies

Summary

The global confectionery sector was valued at over US$164 billion in 2017 and is forecast to record a CAGR of 4.3% during 2017-2022. The Eastern Europe confectionery sector is the second smallest in value terms. The sector was valued at around US$17 billion in 2017 and is expected to cross US$20 billion by 2022 at a CAGR of about 3.9%. The Eastern Europe confectionery sector is dominated by Russia and Poland with market shares of 53% and 15.8%. Rising demand for premium quality confectionery products and the increasing popularity of confectionery products with natural and organic ingredients are the driving factors.

Chocolate is the largest category in the confectionery sector, with value sales of more than US$12 billion (over 73%) in 2017, and is expected to cross US$15 billion by 2022. The chocolate category is forecast to register the fastest CAGR growth of 4.2% during 2017-2022, while the gum and sugar confectionery categories are expected to grow at CAGRs of 2.7% and 3.2% respectively.

The overall confectionery sector in the Eastern Europe region is fragmented, with the top five brands - Orbit, Kinder, Milka, Snickers and Alenka- accounting for around 14% of overall value sales in 2017. Kinder, orbit, and Haribo are the top brands in the chocolate, gum, and sugar confectionery categories respectively. Meanwhile, private label products accounted for about 3.9% of the value share in 2017.

Hypermarkets & supermarkets is the largest distribution channel for confectionery products in the region, accounting for more than 31% of overall sales, followed by food & drinks specialists with just over 26% share. Flexible packaging is the most commonly used packaging material in the Eastern Europe confectionery sector, with around 79.6% market share in 2017, while film is the most popular pack type, accounting for around 35.9% share in the same year.

The report "Opportunities in the Eastern Europe Confectionery Sector", provide a comprehensive overview of the Eastern Europe confectionery sector.

In depth, this report provides the following analysis:
  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of Confectionery by categories across the key countries in Eastern Europe.
  • High potential countries: Provides Risk-Reward analysis of nine countries across Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of nine, a total of 4 high potential countries are shortlisted.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Confectionery sector during 2012-2022. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Confectionery products in Eastern Europe, in 2017. It also covers the market share of leading companies offering Confectionery with Health and Wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in Eastern Europe, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for Confectionery across the key countries in Eastern Europe, in 2017. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores, Dollar and Variety Stores, Vending Machines, and Others that include Cash & Carries and Warehouse Clubs, e-Retailers, and General retailers.
  • Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various packaging materials, pack type, closure, and outer types based on the volume sales (by pack units) of Confectionery.
Companies mentioned in this report: Mars, Inc., Mondelez International, Colian, Nestlé S.A., Lotte, August Storck Kg, KEX Confectionery SA., Bonbonetti Choco Kft

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Confectionery sector. It includes analysis on the following:
  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of Confectionery by categories across the key countries in Eastern Europe.
  • High potential countries: Provides Risk-Reward analysis of nine countries across Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of nine, a total of 4 high potential countries are shortlisted.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Confectionery sector during 2012-2022. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Confectionery products in Eastern Europe, in 2017. It also covers the market share of leading companies offering Confectionery with Health and Wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in Eastern Europe, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for Confectionery across the key countries in Eastern Europe, in 2017. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores, Dollar and Variety Stores, Vending Machines, and Others that include Cash & Carries and Warehouse Clubs, e-Retailers, and General retailers.
  • Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various packaging materials, pack type, closure, and outer types based on the volume sales (by pack units) of Confectionery.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • August Storck Kg
  • Bonbonetti Choco Kft
  • Colian
  • KEX Confectionery SA.
  • Lotte
  • Mars Inc.
  • MORE
1. Executive summary

2. Market size and growth analysis (Regional analysis)
  • Market Size Analysis - Eastern Europe compared to other regions
  • Growth analysis by region
  • Growth Analysis by country
  • Growth Analysis by categories
  • 3.Identifying high potential countries in Eastern Europe
  • High potential countries in Eastern Europe
  • Identifying high potential countries - methodology
  • Identifying high potential countries - risk, reward, and opportunity analysis
4. Market size and growth analysis (High potential countries in Eastern Europe)
  • High potential countries in Eastern Europe - overview
  • Growth contribution analysis by country (1/2)
  • Growth contribution analysis by country (2/2)
  • Share of Confectionery compared to other food sectors
  • Change in consumption levels by country and categories
  • Per capita consumption and expenditure analysis
5. Country Profiles (High potential countries in Eastern Europe)
  • Poland
  • Czech Republic
  • Romania
  • Hungary
6. Success Stories
  • Confectionery sector in Eastern Europe: Case Studies
7. Company and Brand Analysis
  • Brand share analysis in the confectionery sector
  • Top companies in Eastern Europe confectionery sector
  • Top brands in Eastern Europe confectionery sector
  • Private label penetration in the confectionery categories
8. Health & Wellness Analysis
  • Health & Wellness analysis - overview
  • Health & Wellness market growth analysis by country
  • Health & Wellness analysis - Key product attributes and consumer benefits
  • Leading Health & Wellness companies by market share
9. Key Distribution Channels
  • Leading Distribution channels by countries
  • Leading Distribution channels by categories
10. Key Packaging Formats
  • Growth analysis by key packaging material and pack type
  • Growth analysis by closure type and primary outer type
11. Challenges and Future Outlook
  • Key challenges
  • Future outlook
12. Appendix

List of Tables
  • Regional comparison: Market size, growth, and per capita analysis, 2017-2022
  • Identifying high-potential countries - Risk, reward and opportunity analysis
  • High-potential countries in Eastern Europe - Overview
  • Value share of Confectionery sector as a proportion of overall food by country
  • Change in consumption by categories within confectionery sector (value terms), 2017-2022
  • Per Capita Consumption & Expenditure in Eastern Europe and high-potential countries, 2017
  • Poland Confectionery - Overview, % value share by category, 2017
  • Czech Republic Confectionery - Overview % value share by category, 2017
  • Romania Confectionery - Overview % value share by category, 2017
  • Hungary Confectionery - Overview % value share by category, 2017
  • Leading brands in the Eastern Europe confectionery sector and categories by value, 2017
  • Leading companies in the Eastern Europe confectionery sector by value sales (US$ million), 2017
  • Leading Brands (including Private label) in the Eastern Europe confectionery sector by value sales (US$ million), 2017
  • Private Label penetration in the confectionery sector
  • Health & Wellness value and its share in overall sales, 2012-2022
  • Share of product attributes and consumer benefits in high-potential countries Eastern Europe , 2017
  • Leading Health & Wellness companies with market share by Confectionery categories (2017)
  • Leading distribution channels in the Eastern Europe region by countries, 2017
  • Leading distribution channels in the Eastern Europe region by categories, 2017
List of Figures
  • Value growth analysis by region (2017-2022)
  • Volume growth analysis by region (2017-2022)
  • Value and volume growth analysis by country (2017-2022)
  • Value and volume growth analysis by categories in Eastern Europe (2017-2022)
  • Top four high potential countries in Eastern Europe
  • Country level contribution to the growth of Chocolate in Eastern Europe, 2017-2022
  • Country level contribution to the growth of Gum in Eastern Europe, 2017-2022
  • Country level contribution to the growth of Sugar Confectionery in Eastern Europe, 2017-2022
  • Poland - Demographic Analysis
  • Czech Republic - Demographic Analysis
  • Romania - Demographic Analysis
  • Hungary- Demographic Analysis
  • Leading brands in the Eastern Europe Confectionery Sector and categories by value, 2017
  • Leading companies in the Eastern Europe Confectionery sector by value sales (US$ million), 2017
  • Leading Brands (including private label) in the Eastern Europe Confectionery Sector by value sales (US$ million), 2017
  • Key packaging material volume (units) share, 2017
  • Unit volume growth by packaging material (2012-2022)
  • Key pack type volume (units) share, 2017
  • Unit volume growth by pack type (2012-2022)
  • Key closure type volume (units) share, 2017
  • Unit volume growth by closure type(2012-2022)
  • Key primary outer type volume (units) share, 2017
  • Unit volume growth by primary outer type (2012-2022)
Note: Product cover images may vary from those shown
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  • Mars Inc.
  • Mondelez International
  • Colian
  • Nestlé S.A.
  • Lotte
  • August Storck Kg
  • KEX Confectionery SA.
  • Bonbonetti Choco Kft
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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