Growing population are becoming aware about the various health issues arising from contemporary diet in the country. U.S. has largest population suffering from obesity across the world. Expert recommendations and suggestions from doctors and dieticians have increased the consumption of nutritious diets to reduce the weight and to improve the health of the population. Active involvement of the government of the country to fight against the health issues by taking initiatives through campaigning, seminars and health rallies have increased the consumption of the protein-based products during the meals. In past few years, the population consuming vegan and vegetarian diets have been surging. This has led to increase in demand of food & beverage products containing plant-based protein. The market revenue of application of rice protein in food industry is estimated at $6.29 million in 2018. Considering the growing demand for plant-based proteins, increasing food manufacturers are using rice protein ingredients in food products which has projected the market revenue of rice protein application in food industry to grow at a CAGR of 8.3% during 2018 to 2023.
Rice protein market is also driven by the dietary supplements industry in the country. Increasing young population are interested in building strong muscles. With growing gym goers, the intake of rice protein as a nutrition supplement is also growing rapidly. The application of rice protein is ever increasing to develop affordable energy drinks and sports drinks.
Major producers of rice protein in the U.S. includes AIDP Inc., Axiom Foods Inc., Nutrition Resources Inc. and others. Considering the opportunity that rice protein market presents, most of the major players in the country are adopting product portfolio expansion strategies. Some of the big names are also considering to increase the production capabilities as they see huge potential in the market of Asia-Pacific region. They are also planning to seal mergers and acquisitions in the developing countries such as China, India and Brazil to capture most of the rice protein market share.
- Market trends since 2014 and five year forecasts of market growth
- Detailed analysis of the micro and macro elements influencing demand trends
- Identifying opportunity spaces across segments and countries
- Supply & demand side trend and analysis
- Price trend analysis, investment prospects and competition pattern
- Insights on growth potential of the market
- Detailed analysis of major producers covering financial investments & strategies adopted
- Competitive landscape of the industry
1.1 Research Methodology
1.2 Scope of the Study
2.1 Market Summary By Type
2.2 Market Summary By Application
2.3 Business Trends Summary
3. Industry Dynamics
3.1.1 Growing demand for cheaper sources of plant based protein
3.1.2 Rising health consciousness especially in developing countries
3.1.3 Increasing demand for lactose-free, gluten free protein products
3.1.4 Strengthening demand for dietary Supplements
3.2.1 Lack of commercially feasible extraction process
3.2.2 Growing threat from substitute products
3.2.3 Low awareness about the product
3.3.1 Growing applications in sports nutrition & weight management
3.3.2 Growth in functional food & nutraceuticals industry
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining power of Suppliers
3.4.2 Bargaining power of Buyers
3.4.3 Degree of Competition
3.4.4 Threat of Substitution
3.4.5 Threat of new entrants
3.5 Future Trends in Rice Protein Industry
3.6 Value Chain Analysis
3.7 Industry Policies & Regulations
3.8 Market Innovations
4. Market Size and Forecast
4.1 Market Share, Type
4.1.1 Rice Protein Isolate
4.1.2 Rice Protein Concentrate
4.2 Market Share, Processing
4.2.1 Alkaline Extraction
4.2.2 Physical Extraction
4.2.3 Enzyme Assisted Extraction
4.2.4 Novel Techniques/Others
4.3 Market Share, Application
22.214.171.124 Infant Formula
126.96.36.199 Dairy Products
188.8.131.52 Meat Products
4.3.3 Dietary Supplements
4.3.4 Animal Feed
5. Competitive Analysis
5.1 Market Share Analysis
5.2 Growth Strategies of leading players
5.3 Investment and Development Prospects
5.3.1 Investment in past five years
5.3.2 Investment Opportunities
5.4 Competition Pattern
5.4.1 Concentration Ratio
5.4.2 Industry Competition
5.5 Price Trend Analysis
5.5.1 Product Classifications and Their Prices
5.5.2 Factors Influencing Prices
6. Company Profiles
6.1 AIDP Inc.
6.2 Axiom Foods Inc.
6.3 Beneo-Palatinit GmbH
6.4 Bioway (Xi'an) Organic Ingredients Co. Ltd.
6.5 Golden Grain Group Limited
6.6 Jiangxi Golden Agriculture Biotech Co. Ltd.
6.7 North Coast Naturals
6.9 Nutrition Resource Inc.
6.10 Pure Food Company LLC
6.11 Ribus Inc.
6.12 Ricebran Technologies
6.13 Shaanxi Fuheng (FH) Biotechnology Co. Ltd
6.14 Shafi Gluco-Chem (Pvt.) Ltd.
6.15 The Green Labs LLC
6.16 Top Health Ingredients Inc.
- AIDP Inc.
- Axiom Foods Inc.
- Beneo-Palatinit GmbH
- Bioway (Xi'an) Organic Ingredients Co. Ltd.
- Golden Grain Group Limited
- Jiangxi Golden Agriculture Biotech Co. Ltd.
- North Coast Naturals
- Nutrition Resource Inc.
- Pure Food Company LLC
- Ribus Inc.
- Ricebran Technologies
- Shaanxi Fuheng (FH) Biotechnology Co. Ltd
- Shafi Gluco-Chem (Pvt.) Ltd.
- The Green Labs LLC
- Top Health Ingredients Inc.