The plant protein market is the current promising trend in the predominantly vegetarian country and is growing rapidly with increase in awareness about its health advantages. The rice protein market of India is in nascent stage and currently estimated at $0.91 million in 2018. With growing consumption of protein, the market revenue of rice protein is estimated to grow further and capture the value of $1.25 million by 2023 growing at a CAGR of 6.5% during 2018 to 2023.
The rising demand from young population which accounts for around 35% of the population share is the major driving factor in the country. In coming years youngsters of the country are expected to form largest base of protein consumers in the country. The dietary protein market of is one of the fastest growing in the world. The strengthening dietary protein industry is estimated to increase the application of rice proteins during the forecast period. The application share of rice protein in dietary supplement in the country is at around 35%. The market revenue is further expected to grow at a rapid growth rate during the forecast period with increase in demand of protein containing protein products such as energy drinks, smoothies, shakes, energy bars etc.
Economic stability and busy lifestyle in India has changed the dietary preferences of the population, leading to increased consumption of ready to eat, ready to cook and processed foods. Increase in application of rice protein in the food items such as baked items, confectionery and infant formulas, as well as in beverage items such as juices, smoothies, drinks, etc. will maintain a steady growth rate of the rice protein market. Moreover, rice is affordable source of protein compared to other protein sources such as soy and pea hence the market revenue of rice protein in food and beverage industry application is projected to grow at a CGAR of 7% and 6.2% respectively during the period forecast during 2018 to 2023. However costly production process restricts the growth of the market.
The major players in the market are investing in aggressive marketing of the product. Another major strategy is expanding the product line to cater to food, beverage and supplement industry. Key global players are investing heavily in production facilities in the country and capture maximum consumer base.
- Market trends since 2014 and five year forecasts of market growth
- Detailed analysis of the micro and macro elements influencing demand trends
- Identifying opportunity spaces across segments and countries
- Supply & demand side trend and analysis
- Price trend analysis, investment prospects and competition pattern
- Insights on growth potential of the market
- Detailed analysis of major producers covering financial investments & strategies adopted
- Competitive landscape of the industry
1.1 Research Methodology
1.2 Scope of the Study
2.1 Market Summary By Type
2.2 Market Summary By Application
2.3 Business Trends Summary
3. Industry Dynamics
3.1.1 Growing demand for cheaper sources of plant based protein
3.1.2 Rising health consciousness especially in developing countries
3.1.3 Increasing demand for lactose-free, gluten free protein products
3.1.4 Strengthening demand for dietary Supplements
3.2.1 Lack of commercially feasible extraction process
3.2.2 Growing threat from substitute products
3.2.3 Low awareness about the product
3.3.1 Growing applications in sports nutrition & weight management
3.3.2 Growth in functional food & nutraceuticals industry
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining power of Suppliers
3.4.2 Bargaining power of Buyers
3.4.3 Degree of Competition
3.4.4 Threat of Substitution
3.4.5 Threat of new entrants
3.5 Future Trends in Rice Protein Industry
3.6 Value Chain Analysis
3.7 Industry Policies & Regulations
3.8 Market Innovations
4. Market Size and Forecast
4.1 Market Share, Type
4.1.1 Rice Protein Isolate
4.1.2 Rice Protein Concentrate
4.2 Market Share, Processing
4.2.1 Alkaline Extraction
4.2.2 Physical Extraction
4.2.3 Enzyme Assisted Extraction
4.2.4 Novel Techniques/Others
4.3 Market Share, Application
220.127.116.11 Infant Formula
18.104.22.168 Dairy Products
22.214.171.124 Meat Products
4.3.3 Dietary Supplements
4.3.4 Animal Feed
5. Competitive Analysis
5.1 Market Share Analysis
5.2 Growth Strategies of leading players
5.3 Investment and Development Prospects
5.3.1 Investment in past five years
5.3.2 Investment Opportunities
5.4 Competition Pattern
5.4.1 Concentration Ratio
5.4.2 Industry Competition
5.5 Price Trend Analysis
5.5.1 Product Classifications and Their Prices
5.5.2 Factors Influencing Prices
6. Company Profiles
6.1 AIDP Inc.
6.2 Axiom Foods Inc.
6.3 Beneo-Palatinit GmbH
6.4 Bioway (Xi'an) Organic Ingredients Co. Ltd.
6.5 Golden Grain Group Limited
6.6 Jiangxi Golden Agriculture Biotech Co. Ltd.
6.7 North Coast Naturals
6.9 Nutrition Resource Inc.
6.10 Pure Food Company LLC
6.11 Ribus Inc.
6.12 Ricebran Technologies
6.13 Shaanxi Fuheng (FH) Biotechnology Co. Ltd
6.14 Shafi Gluco-Chem (Pvt.) Ltd.
6.15 The Green Labs LLC
6.16 Top Health Ingredients Inc.
- AIDP Inc.
- Axiom Foods Inc.
- Beneo-Palatinit GmbH
- Bioway (Xi'an) Organic Ingredients Co. Ltd.
- Golden Grain Group Limited
- Jiangxi Golden Agriculture Biotech Co. Ltd.
- North Coast Naturals
- Nutrition Resource Inc.
- Pure Food Company LLC
- Ribus Inc.
- Ricebran Technologies
- Shaanxi Fuheng (FH) Biotechnology Co. Ltd
- Shafi Gluco-Chem (Pvt.) Ltd.
- The Green Labs LLC
- Top Health Ingredients Inc.