Growing population in the country are spending in high quality and healthy food, beverage and dietary supplement products. The rice protein market in the country represents around one-fourth of total market in the Asia-Pacific region. The market is growing at rapid rate due to rising demand of clean and organic protein. The food industry in China is moving towards modernization and mechanization and focused on customizing products according to changing consumer trends. The government is taking various measures to increase the awareness about the health benefits of plant-based diets over animal-based products. All these factors will aid in the growth of applications of rice protein in producing various food products.
The industry of dietary supplements has recorded significant growth in China due to increase in young population attending workout and gym sessions. Also, the rising health consciousness among the consumers has aided in the growth of the dietary supplement industry. Rice protein is one of the affordable source of protein among the other types of protein source hence the demand of rice protein in supplement products such as energy bars, energy drinks, sports drinks, etc. is rising rapidly.
The rice protein industry in China has great potential for development due to ready availability of abundant raw materials, Government support and favorable export policies. Major producers in the country includes Bioway (Xi'an) Organic Ingredients Co., Ltd., Golden Grain Group Limited, Jiangxi Golden Agriculture Biotech Co., Ltd. and Shaanxi Fuheng (FH) Biotechnology Co., Ltd. All these companies produce wide range of rice protein isolates and concentrate products to meet the demand for industrial application of rice protein. With growing market revenue of rice protein across the world, these companies are eyeing towards increase in export of rice protein and its derivatives. They are implementing various strategies such as expansion, mergers and acquisition to achieve their strategic goals.
- Market trends since 2014 and five year forecasts of market growth
- Detailed analysis of the micro and macro elements influencing demand trends
- Identifying opportunity spaces across segments and countries
- Supply & demand side trend and analysis
- Price trend analysis, investment prospects and competition pattern
- Insights on growth potential of the market
- Detailed analysis of major producers covering financial investments & strategies adopted
- Competitive landscape of the industry
1.1 Research Methodology
1.2 Scope of the Study
2.1 Market Summary By Type
2.2 Market Summary By Application
2.3 Business Trends Summary
3. Industry Dynamics
3.1.1 Growing demand for cheaper sources of plant based protein
3.1.2 Rising health consciousness especially in developing countries
3.1.3 Increasing demand for lactose-free, gluten free protein products
3.1.4 Strengthening demand for dietary Supplements
3.2.1 Lack of commercially feasible extraction process
3.2.2 Growing threat from substitute products
3.2.3 Low awareness about the product
3.3.1 Growing applications in sports nutrition & weight management
3.3.2 Growth in functional food & nutraceuticals industry
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining power of Suppliers
3.4.2 Bargaining power of Buyers
3.4.3 Degree of Competition
3.4.4 Threat of Substitution
3.4.5 Threat of new entrants
3.5 Future Trends in Rice Protein Industry
3.6 Value Chain Analysis
3.7 Industry Policies & Regulations
3.8 Market Innovations
4. Market Size and Forecast
4.1 Market Share, Type
4.1.1 Rice Protein Isolate
4.1.2 Rice Protein Concentrate
4.2 Market Share, Processing
4.2.1 Alkaline Extraction
4.2.2 Physical Extraction
4.2.3 Enzyme Assisted Extraction
4.2.4 Novel Techniques/Others
4.3 Market Share, Application
220.127.116.11 Infant Formula
18.104.22.168 Dairy Products
22.214.171.124 Meat Products
4.3.3 Dietary Supplements
4.3.4 Animal Feed
5. Competitive Analysis
5.1 Market Share Analysis
5.2 Growth Strategies of leading players
5.3 Investment and Development Prospects
5.3.1 Investment in past five years
5.3.2 Investment Opportunities
5.4 Competition Pattern
5.4.1 Concentration Ratio
5.4.2 Industry Competition
5.5 Price Trend Analysis
5.5.1 Product Classifications and Their Prices
5.5.2 Factors Influencing Prices
6. Company Profiles
6.1 AIDP Inc.
6.2 Axiom Foods Inc.
6.3 Beneo-Palatinit GmbH
6.4 Bioway (Xi'an) Organic Ingredients Co. Ltd.
6.5 Golden Grain Group Limited
6.6 Jiangxi Golden Agriculture Biotech Co. Ltd.
6.7 North Coast Naturals
6.9 Nutrition Resource Inc.
6.10 Pure Food Company LLC
6.11 Ribus Inc.
6.12 Ricebran Technologies
6.13 Shaanxi Fuheng (FH) Biotechnology Co. Ltd
6.14 Shafi Gluco-Chem (Pvt.) Ltd.
6.15 The Green Labs LLC
6.16 Top Health Ingredients Inc.
- AIDP Inc.
- Axiom Foods Inc.
- Beneo-Palatinit GmbH
- Bioway (Xi'an) Organic Ingredients Co. Ltd.
- Golden Grain Group Limited
- Jiangxi Golden Agriculture Biotech Co. Ltd.
- North Coast Naturals
- Nutrition Resource Inc.
- Pure Food Company LLC
- Ribus Inc.
- Ricebran Technologies
- Shaanxi Fuheng (FH) Biotechnology Co. Ltd
- Shafi Gluco-Chem (Pvt.) Ltd.
- The Green Labs LLC
- Top Health Ingredients Inc.