Mass Beauty and Personal Care in Belarus

  • ID: 4541512
  • Report
  • Region: Belarus
  • 19 pages
  • Euromonitor International
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In 2017, mass beauty and personal care in Belarus continued to register stable current retail value growth. However, the economic downturn of 2015 continued to encourage consumers to economise, and local women to seek the best combination of quality and prices. Mass colour cosmetics and skin care remained fast-growing categories. Low-to-middle-income women kept up with world make-up trends.

The Mass Beauty and Personal Care in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Sets/Kits, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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MASS BEAUTY AND PERSONAL CARE IN BELARUS

Headlines
Prospects
Mass Beauty and Personal Care Sees Stable Retail Value Growth
Price Remains the Major Determinant of Choice
Fast Growth of Drugstores Stimulates Development of Mass Beauty Products
Competitive Landscape
Foreign Players Drive Category Growth
Growing Number of Mass Products Offered at Discounts
Local Companies Introduce More Novelties

Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Executive Summary
Improving Economic Conditions and Market Trends Stimulate Growth
Growing Interest in Asian Products
Beauty and Personal Care Remains Dominated by Foreign Players
Most New Product Developments Were Offered by Local Companies
Economic Recovery and Competition Between Leading Players To Stimulate Stable Value Growth

Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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