Transform USA 2018 (Washington, DC, United States - July 18, 2018)

  • ID: 4541984
  • Conference
  • Location: Washington, DC, United States
  • 1 Day
  • AMR International
  • Conference Dates: July 18, 2018
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Shape the Future of Your Events, Your Organization and the Overall Industry at Transform USA

One-day Gathering for C-Suite Event Industry Leaders to Discuss the use of Data, Analytics and Digital to Shape Events, Organizations and the Industry

This one-day event, at the Newseum, a unique and innovative venue in Washington, DC, is for you and your peers to hear and discuss the most dynamic trends in digital, analytics and data how to use these tools.

Transform USA 2018 is well under way with exciting changes in the works, including the appointment of Nancy Walsh.

Transform USA is the only conference exclusively focusing on the data, analytics and digital strategy revolution of the exhibition industry. It provides critical insight to senior leaders and up-and-coming data and digital managers of association, for-profit and corporate exhibitions and venues.

The Washington DC-based conference, to be held on 18 July 2018, is the fourth in the Transform series. It follows two successful editions of Transform Europe, held each December in London, and last year’s US launch. Details of the 2017 events can be found by clicking on “Past events”.

The format of Transform USA 2018 will be enhanced from the previous year. While presenters will provide an overview of the most pressing technology trends as before, participants will also be encouraged to have deeper discussions on the tactics and real-world applications of the topics with subject matter experts and peers in small groups.

Transform USA will tackle the data, analytics and digital strategy revolution of the exhibition industry.

It's a must attend event for senior leaders of exhibition organizers, as the industry struggles to embrace data, analytics and digital technologies.

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08:30 AM

  • Registration Opens, Coffee Available
    • 30 mins

09:00 AM

  • Welcome and Introduction of Attendees
    • 30 mins

09:30 AM

  • Look What We’ve Learned - Buzz Words in Action
    • 45 mins
  • There are so many new ways to engage with your audience through digital transactions, matchmaking, social media, customer interactions, and much more. Hear from top industry executives who have been using data, analytics, and digital to enhance events who will talk about what they have done, successes and challenges. Learn new ways event organizers and associations are using Google’s AI tools; building a robust digital presence for members and event audiences; using statistics and metrics that are driving commerce, and investing in new lead generation platforms with enhanced digital, analytics and data collection features. Don’t miss this interactive conversation with some of the most forward thinking leaders in the industry who will focus on the creation of the digital community, impact of matchmaking, lead generation and the impact of social engagement on events.
  • Amy Fischer, Group VP, Strategy, Insights and Innovation - Reed Exhibitions US
  • Bill Darcy, Jr. Chief Executive Officer - National Kitchen and Bath Association
  • Denzil Rankine, Executive Chairman - AMR International
  • Greg Topalian, CEO - Clarion UX and Leftfield Media

10:15 AM

  • Stop Talking About - We Did It - Come Listen!
    • 45 mins
  • So many people are talking about new and innovative ideas for their events. Hear from a dynamic panel of speakers who have actually TRANSFORMED the experience of their attendees.
  • Lance Fensterman, Global Senior Vice President - ?ReedPOP
  • Michael Schaiman, SVP Digital Experience - Helios Interactive, a Freeman Company
  • Tom Bohn, CEO - North American Veterinary Conference

11:00 AM

  • Networking Break
    • 30 mins

11:30 AM

  • Blue Sky Thinking - Modeling the Future
    • 90 mins
  • The digital transformation is a culture change, and that change is impacting future modeling for events and talent in the workforce. Learn how to run your company and events more effectively and efficiently as our panel envisions Exhibitions 2.0. From understanding technology on the attendee journey to how to generate innovation and more collaboration in the workforce to shifting the culture to be more human centric.  Panelists will provide insight on future modeling, the ways people are going to engage, and how they communicate to their audiences. They will also focus on the importance of technologies like Block chain to make sure every stage of the attendee journey experience is positive. Be prepared to learn how to think differently, eliminate barriers, simplify the processes, get buy in from the top and walk out with dynamic examples of bringing Exhibitions 2.0 to reality.
  • Ailis McKernan, Head of Digital - AMR International
  • Deb Sexton, Former President - PCMA
  • Denzil Rankine, Executive Chairman - AMR International
  • Jamie Notter, Author of When Millennials Take Over

01:00 PM

  • Lunch with New Tech Video Showcase
    • 60 mins
  • We will choose the most revolutionary technology that is transforming the events industry and showcase it in our brand New Tech Video Showcase at Transform USA Conference.

02:00 PM

  • Take a Deeper Dive - Spend Time with our Subject Matter Experts
    • 75 mins
  • Now that you have gotten the highlights in the morning - it's your turn to run the conference/take charge and get all of your questions answered.

03:15 PM

  • Summary and Review of Manifesto
    • 45 mins
  • It’s time to recap what we learned so you can take it back to the office and make a difference

04:00 PM

  • Networking Reception
    • 60 mins
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Tom Bohn

  • CEO, North American Veterinary Conference

Bill Darcy

  • Jr. Chief Executive Officer, National Kitchen and Bath Association

Lance Fensterman

  • Global Senior Vice President, ReedPOP

Ailis McKernan

  • Head of Digital, AMR International

Jamie Notter

  • Author of When Millennials Take Over

Deb Sexton

  • Former President, PCMA

Amy Fischer

  • Group VP, Strategy, Insights and Innovation, Reed Exhibitions US

Denzil Rankine

  • Executive Chairman, AMR International

Michael Schaiman

  • SVP Digital Experience, Helios Interactive, a Freeman Company

Greg Topalian

  • CEO, Clarion UX and Leftfield Media
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Transform USA is for senior leaders responsible for data, analytics and digital development from convention and exhibition organizers and venues.

Transform USA follows on from AMR’s successful Data and Digital Strategy Events Symposium held in London last year.

As with the symposium, the Transform USA conference will attract c-level executives from across the world of exhibition and event organizers. Whether you represent an exhibition and convention organizer or a venue, Transform USA provides attendees with practical and actionable strategies to drive their data, analytics and digital strategies into the future.

Transform USA conferences are perfect for:

  • Chief Executive Officer
  • Group Managing Director
  • Chief Digital Officer
  • Chief Information Officer
  • Chief Marketing Officer
  • Chief Strategy Officer
  • Chief Technology Officer
  • Commercial Director
  • Customer Insight Director
  • Digital Director
  • Digital Marketing Director
  • Head of Digital

Who is attending?

  • David Adler - CEO & Founder, BizBash Media
  • Michelle Bruno - President, Bruno Group Signature Events
  • Gillian Campbell - Founder, BABC Group
  • Marco Giberti - Founder and CEO, Vesuvio Ventures
  • Florent Jarry - Partner, AMR International
  • Ailis McKernan - Head of Digital, AMR International
  • Marco Pardi - Managing Director, Technology Group at UBM
  • Denzil Rankine - Executive Chairman, AMR International
  • Amy Riemer - Owner, Riemer Communications
  • Megan Tanel - Senior Vice President, Association of Equipment Manufacturers (AEM)
  • Nancy Walsh - President, Xpert Consulting LLC
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555 Pennsylvania Ave NW,
Washington, DC
United States


High-tech museum exploring journalism's past, present & future via interactive exhibits & films.

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