Alternative reality - which encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR) - could become the next big computing platform. In VR, the user is immersed in an entirely artificial world. In AR, the user sees the real world overlaid with digital data.
In 2017, VR/AR headsets were shipped at an increased rate compared to 2016, with several consumer VR headsets launching in 2017 to help drive this, and it was a banner year for mobile AR application programming interface (API) frameworks. Yet, AR is where much of the action is likely to be over the next two to five years. Imagine wearing a pair of glasses with the computing power and functionality of your smartphone, activated by your voice, which recognizes what you see, where you are, and the context in which you require information.
Over the next five years, VR/AR apps will transform numerous industries from e-commerce to social media to publishing to manufacturing design, increasing productivity and creating new ways of working, playing, and shopping. AR is likely to revolutionize specific vertical industries within the enterprise market in the near future, while VR depends on the apps in development.
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- Macroeconomic trends
- Technology trends
- Media trends
- Virtual & augmented reality trends in oil & gas
- Applications and content
- Competitor Landscape
- Case Study: Impact of AR on Apple
- Virtual and augmented reality in the Oil & Gas sector
- Oil & gas case studies
- Key recommendations for IT vendors
- Public tech companies
- Private technology companies
- Oil & gas companies
- Virtual reality
- Augmented reality
- Mixed reality
- Atheer Labs
- Baker Hughes
- Largan Precision
- Leap Motion
- Magic Leap
- Saudi Aramco
- Unity Technologies