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Cloud Computing in Tourism - Thematic Research

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  • 48 Pages
  • May 2018
  • Region: Global
  • GlobalData
  • ID: 4544522
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Cloud Computing in Tourism - Thematic Research


Cloud computing (IaaS, PaaS, SaaS, private, and hybrid) accounted for 9.5% of a global ICT market that was worth US$2tn in 2017. Whilst the global ICT market is forecast to grow at a CAGR of 5.7% over the next five years, cloud computing revenues, which passed US$193bn in 2017, are growing at 18%. In theory, the entire IT market could shift to the cloud, so the disruption yet to be unleashed onto the global software and IT services sector is likely to be substantial.

Traditionally, investing in cloud computing technology has not been a priority for tourism industry, for reasons such as data security and privacy concerns, infrastructure availability, and regulatory compliance worries, and the lack of staff skills required to manage and maintain the technology.

However, adopting a cloud-based model can be beneficial for tourism companies. Cloud solutions offer flexibility, scalability, back-up options, and remote access to services and information. They also make sure crucial structures are still running in case of a single point failure, and make system recovery a lot easier and faster.

This report focuses on Cloud Computing in Tourism.


This report is part of our ecosystem of thematic investment research reports, supported by our “thematic engine”. About our Thematic Research Ecosystem:
  • The author has developed a unique thematic methodology for valuing technology, media and telecom companies based on their relative strength in the big investment themes that are impacting their industry. Whilst most investment research is underpinned by backwards looking company valuation models, the author’s thematic methodology identifies which companies are best placed to succeed in a future filled with multiple disruptive threats. To do this, the author tracks the performance of the top 600 technology, media and telecom stocks against the 50 most important themes driving their earnings, generating 30,000 thematic scores. The algorithms in the author’s “thematic engine” help to clearly identify the winners and losers within the TMT sector. Our 600 TMT stocks are categorised into 18 sectors. Each sector scorecard has a thematic screen, a risk screen and a valuation screen. Our thematic research ecosystem has a three-tiered reporting structure: single theme, multi-theme and sector scorecard. This report is a Multi-Theme report, covering all stocks, all sectors and all themes, giving readers a strong sense of how everything fits together and how conflicting themes might interact with one another.

Reasons to buy
  • Our thematic investment research product, supported by our thematic engine, is aimed at senior (C-Suite) executives in the corporate world as well as institutional investors.

  • Corporations: Helps CEOs in all industries understand the disruptive threats to their competitive landscape

  • Investors: Helps fund managers focus their time on the most interesting investment opportunities in global TMT.

  • Our unique differentiator, compared to all our rival thematic research houses, is that our thematic engine has a proven track record of predicting winners and losers.

Table of Contents


  • Tech trends

  • Cloud trends in tourism

  • Cloud model (IaaS and PaaS)

  • Cloud model (SaaS)

  • Cloud professional services model

  • Despite cloud computing’s rapid growth, it remains a fraction of global IT spending

  • Market size and growth forecasts

  • What does the future of the cloud look like?

  • Competitor analysis

  • Mergers and acquisitions

  • Tourism case studies

  • Key recommendations for tourism companies

  • Key recommendations for IT vendors

  • Public tech companies

  • Tourism companies

  • Defining cloud computing

  • The public cloud computing stack

  • Business benefits of cloud computing

  • User benefits of cloud computing

  • Deployment models

  • Cloud professional services



Companies Mentioned

A selection of companies mentioned in this report includes:

  • AccorHotels
  • Adobe
  • Airbnb
  • Alphabet
  • Amazon
  • American Airlines (AA)
  • Ellie Mae
  • Expedia
  • Gatwick Airport
  • Hilton
  • IBM
  • Infosys
  • InterContinental Hotels Group (IHG)
  • Intuit
  • Marriott International
  • Medidata
  • Microsoft
  • Oracle
  • Royal Caribbean International
  • Salesforce.com
  • SAP
  • TCS
  • TripAdvisor
  • Veeva Systems
  • Wipro
  • Workday