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South America Soup Market - Growth, Trends, and Forecast (2018-2023)

  • ID: 4544676
  • Report
  • May 2018
  • Region: Latin America
  • 100 pages
  • Mordor Intelligence
1 of 4


  • Alfonzo Rivas & Cia CA
  • B&G Foods
  • Campbell Soup
  • ConAgra Foods
  • General Mills
  • Industrias Iberia CA
  • MORE
The South America soup market is expected to register a CAGR of 3.1% during the forecast period of 2018 to 2023. The market was valued at USD 461.69 million in 2017. Packaged soup requires minimal time and effort to prepare. The demand for convenience foods is one of the key factors driving the growth of the soup market.

Convenience Driving the Market Growth

Several factors are contributing to the rise in demand for soup in South America, including rapid urbanization, busy lifestyles, and a substantial rise in the demand for packaged and ready-to-eat food products. The convenience, along with easy to make food is the biggest appeal for consumers with hectic lifestyles. Growing demand for healthy soups is a big market driver. Manufacturers have started offering a wide range of nutritious, gluten free and vegan products to meet the consumer demand. Players are using innovative packaging and methods to increase the shelf life of the products. Good packaging also offers better protection. The use of stand-up pouches has become popular. Availability of several product varieties in terms of preparation, ingredient, and flavors, along with the expanding sales channels are also boosting the market growth. The South America soup market is likely to witness the demand for microwavable soup in the future.

Convenience Stores are leading the Sales Channels

The convenience stores account for the majority of the sales of soup products in South America, as they form the most easily accessible mode of distribution and they are expected to continue to hold the majority of sales of the South America soup market, during the forecast period. It is followed by hypermarkets and supermarkets. This trend is expected to continue with an expansion of the organized retail sector for groceries, especially in this region.

Preserved Soup Holds the Major Share

By product type, the South American soup market is segmented into preserved soup, chilled soup, dehydrated/dried soup, frozen soup, instant soup, and UHT. Traditionally, soup is one of the major items consumed as an appetizer in South America. People also consume soups for breakfast. By product type preserved or canned soup holds the highest share followed by instant and dehydrated soups in 2016.

Brazil Leading at the Regional Front

Brazil holds the highest market share followed by Argentina. Rest of South America holds around 43% of the market demand. Brazil is expected to register a CAGR of 3.4% during the forecast period. The South American market for soups is well established, with major players, like Nestle and Unilever holding the maximum market share. Companies are coming with new innovative flavors and the inclusion of organically grown ingredients shows a higher growth potential for the market.

The constant efforts of companies to experiment with the taste and flavors of soup are making the soup market highly competitive and dynamic. Innovative packaging and marketing activities form successful growth strategies for the players to consolidate their position in the market. Nestle Brazil accounts for the highest market share in the Brazil Soup market with the launch of new flavors and high promotional activities, brand awareness among consumers and reputation of the company as a supplier of high-quality products contributed significantly to its overall performance.


Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porters five forces analysis
  • Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis, including qualitative & quantitative research incorporating the impact of economic & non-economic aspects
  • Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet (in excel)
Customization of the Report

This report can be customized to meet your requirements.
Note: Product cover images may vary from those shown
2 of 4


  • Alfonzo Rivas & Cia CA
  • B&G Foods
  • Campbell Soup
  • ConAgra Foods
  • General Mills
  • Industrias Iberia CA
  • MORE
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition

2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation

3. Market Overview
3.1 Market Trends

4. Market Dynamics
4.1 Drivers
4.1.1 Rise in Disposable Income
4.1.2 Increase in Demand for Convenience Food Products
4.1.3 Increase in Awareness of Health Benefits
4.2 Constraints
4.2.1 Supply Chain Problems and High Production Cost
4.2.2 Associated Health Concerns
4.3 Opportunities
4.3.1 New Product Launches
4.3.2 Increasing Demand in Developing Countries
4.4 Porters Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
4.5 Consumer Behavior Analysis
4.5.1 Consumer Demand Analysis
4.5.2 Target Market Identification

5. Market Segmentation
5.1 By Product Type
5.1.1 Preserved
5.1.2 Dehydrated
5.1.3 Instant
5.1.4 Chilled
5.1.5 Frozen
5.1.6 UHT
5.2 By Packaging
5.2.1 Can
5.2.2 Pouch
5.2.3 Others
5.3 By Distribution Channel
5.3.1 Supermarkets/ Hypermarkets
5.3.2 Convenience Stores
5.3.3 Grocery Stores
5.3.6 Others
5.4 By Geography
5.4.1 South America Brazil Argentina Rest of South America

6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis

7. Company Profiles
7.1 Alfonzo Rivas & Cia CA
7.2 B&G Foods
7.3 Campbell Soup
7.4 Cia Brasileira de Distribuicao
7.5 ConAgra Foods
7.6 General Mills
7.7 Industrias Iberia CA
7.8 Kraft Heinz
7.9 Luis G Bonomi & Cia
7.10 Molinos Rio de la Plata SA
7.11 Nestlé
7.12 Quala SA
7.13 Unilever

8. Appendix
8.1 Disclaimer
Note: Product cover images may vary from those shown
3 of 4


4 of 4
  • Alfonzo Rivas & Cia CA
  • B&G Foods
  • Campbell Soup
  • Cia Brasileira de Distribuicao
  • ConAgra Foods
  • General Mills
  • Industrias Iberia CA
  • Kraft Heinz
  • Luis G Bonomi & Cia
  • Molinos Rio de la Plata SA
  • Nestlé
  • Quala SA
  • Unilever
Note: Product cover images may vary from those shown