Qatar Potato Chips Market - Growth, Trends, and Forecast (2020-2025)

The Qatari potato chips market is projected to register a CAGR of 4.8% during the forecast period (2020-2025).

• In Qatar, potato chips account for the highest percentage of the potato-specialized snacks market, which also includes crisps, wedges, fries, and cubes.
• The change in consumer food habits paved a path for grilled and baked potato chips, with organic spices sprinkled on them for better digestion. Frito Lays introduced Korean Barbeque potato chips, which registered a considerable market share in the sales revenue of Qatar.
• The Qatari potato chips market is dominated by global players, such as PepsiCo, Kellogg Company, and other players.

Key Market Trends

Baked Potato Chips Witness an Upsurge in Demand

Consumers in Qatar are inclining toward healthier food consumption, such as low-fat baked potato chips over fried chips. Qatari consumers demand a variety of flavors in baked potato chips, thereby, providing an opportunity for the players operating in the market studied to launch product offerings with an aim to satiate the growing consumer demand. The manufacturers of baked chips compete with each other while discovering innovative and new tastes, flavors, and packaging styles.

Supermarket/Hypermarket is the Most Preferred Distribution Channel

In Qatar, potato chips are primarily sold through supermarkets/hypermarkets. As these outlets are abundant in most of the areas, people prefer to buy daily groceries, including potato chips, from these channels. Supermarkets/hypermarkets offer a wide variety of flavors in potato chips. Popular brands, such as Lays, Kettle, Pringles, and Terra, are available in Qatari supermarkets/hypermarkets. Furthermore, the country's population expansion, its young, international demographic, and its infrastructural development projects ahead of the 2022 World Cup are expected to contribute to the projected increase in supermarket sales, thereby, positively impacting the growth of the Qatari market. Al-Meera, Carrefour, Lulu, and Safari are some of the popular supermarkets/hypermarkets in Qatar that offer potato chips.

Competitive Landscape

The Qatari potato chips market is concentrated among a few international players. PepsiCo holds the dominant position in the market. Other players include regional companies, such as Daher Foods, Khayrat Al Khaleej, Utz Quality Foods, Chipita, and Qatar Food Factories Co., among others, which occupy a significant share of the market. These companies are focusing on offering exotic flavors and nutritional products in attractive and convenient packaging to increase their market shares.

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