North America Dairy Protein Market - Growth, Trends, and Forecasts (2019 - 2024)

Market Overview

North America Dairy Protein Market is expected to register a CAGR of 6.21%, during the forecast period, 2019 - 2024.

• North America is a highly matured market for whey protein, with over 1,000 whey-containing products, entering the market every year. The North America dairy industry can help formulators meet consumer demand for clean labels and day-to-day convenience at production scale. Consumers can easily incorporate whey protein into their diets, by directly combining it with smoothies, yogurt, oatmeal, pasta, and more, to increase their protein consumption throughout the day.
• Increasing consumer awareness, especially for functional foods and dietary supplements, has been a major factor for market development in recent times.

Scope of the Report

North American dairy protein market has been segmented based on the ingredients, applications, and geography. The ingredients segment consists whey protein concentrates and isolates, milk protein concentrates and isolates, casein and caseinates, as the major products. The North American market share of whey dairy protein is largely followed by casein and others. Based on the application of dairy proteins, the various sectors are food & beverage, infant formulations, personal care, and animal feed to name a few. Also, the study provides an analysis of the dairy protein market in the emerging and established markets across the region, including United States, Mexico, Canada, and rest of the North America.

Key Market Trends

Widespread Applications of Dairy Protein in Performance Nutrition to Boost Revenues

Dairy proteins are uniquely positioned to add nutrition to food products with low protein content. North America dairy protein manufacturers are finding ways to provide consumers with more options, and are developing innovative products that incorporate dairy proteins into various snacks, baking mixes, beverages, sports nutrition products, and more. For example, whey protein-based products are increasingly being used in the sports nutrition industry. This includes products such as whey protein bars, powders, and drinks.

Consumers in the current market place are affected more by interactive labelling. Manufacturers in the sports nutrition industry are focusing more on the packaging of the products, including an appealing labelling, making it easy for the consumers to know what ingredients they are consuming, and ensuring the safety of product to themselves.

United States Leads the North America Dairy Market

North America dairy market can help formulators to meet consumer demand for clean labels and day-to-day convenience at production scale. Consumers can easily incorporate whey protein into their diets, by directly combining it with smoothies, yogurt, oatmeal, pasta, and more, to increase their protein consumption throughout the day. Whey proteins offer natural alternatives to anabolic-androgenic steroids for bodybuilders. There are numerous commercial sports nutrition products available in the United States presently, that use whey protein as a protein source. The categories that incorporate whey proteins as a part of their nutritional profile are, in general, very high-protein products: meal replacements, weight-gain products, and pre-workout drinks.

Competitive Landscape

Some of the Major players in the North America Dairy Protein Market are Dairiconcepts, Devondale Murray Goulburn Co-Operative, Erie, Foods Inc., Fonterra, Grassland, Glanbia, Idaho Milk, Laïta Group, Milk Specialties Inc., Sole Mizo, and Tatura Milk Ind, among others.


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