Lifestyle changes worldwide and preferences for healthy food has brought about radial changes in the world food and beverages industry. The conventional breakfast is rapidly being replaced by breakfast cereals among the health conscious consumers. According to NHS, UK, diet high in fiber reduces the risk of heart diseases, and type 2 diabetes. Hence, the demand for breakfast cereals containing high whole grains and low sugar are more in demand these days. Breakfast cereals are enriched with the ingredients that contain high fiber such as oats, rice, barley, wheat and corn. Moreover, ingredients such as malt and vegetable oils are used in the processing of breakfast cereals. The consumption of the breakfast cereals among the children is growing at a rapid pace owing to increasing awareness among the parents about the health benefits of breakfast cereals and increasing TV commercials.
Emerging markets of Asia-Pacific and Latin America have experienced significant changes in the food consumption patterns, primarily due to improving economic conditions in the middle class families. Moreover, growing disposable income has led to increasing consumption of healthy food items. Moreover, the global breakfast cereals market is driven by factors such as growing awareness about the health benefits associated with the cereals and its ease in preparation, extensive awareness and marketing programs by the leading companies such as Kellogg’s among others and growing purchasing power parity of the consumers worldwide. On the other hand, the growth in this market is restrained by easy availability of conventional alternatives such as eggs, yogurt, sausages, puddings and waffles among others. Furthermore, health conscious consumers may also prefer other ingredients over palm oil and sweeteners that are used in the breakfast cereals. However, the product innovations and new recipes in the cereals is likely to create more opportunities over the forecast period.
Among the regions, North America accounted for the largest market share closely followed by Europe, while Asia-pacific region is projected to experience significant growth in this market over the forecast period. The growth in the Asia-pacific breakfast cereals market is projected to be the highest in terms of CAGR growth among the regions. Among the product types, the ready to eat cereals segment is projected to continue its dominance over the forecast period. The growth in this segment is attributed to growing busy lifestyles of the consumers and increased preferences for the ready meals. The young age groups are likely to play crucial role in promoting the growth in this market as they are likely to be highly influenced by the TV commercials and tastes of breakfast cereals.
The report on breakfast cereal market is a comprehensive study and presentation of drivers, restraints, opportunities, demand factors, market size, forecasts, and trends in the global breakfast cereal market over the period of 2016 to 2024. Moreover, the report is collective presentation of primary and secondary research findings.
Porter's five forces model in the report provides insights into the competitive rivalry, supplier and buyer positions in the market and opportunities for the new entrants in the global breakfast cereal market over the period of 2016 to 2024. Further, Growth Matrix given in the report brings an insight on the investment areas that existing or new market players can consider.
Primary research involves extensive interviews and analysis of the opinions provided by the primary respondents.
The primary research starts with identifying and approaching the primary respondents, the primary respondents are approached through:
1. Key Opinion Leaders associated with the author
2. Internal and External subject matter experts
3. Professionals and participants from LinkedIn, Hoovers, Factiva and Bloggers
Primary research respondents typically include:
1. Executives working with leading companies in the market under review
2. Product/brand/marketing managers
3. CXO level executives
4. Regional/zonal/country managers
5. Vice President level executives.
Secondary research involves extensive exploring through the secondary sources of information available in both public domain and paid sources. Each research study is based on over 500 hours of secondary research accompanied by primary research. The information obtained through the secondary sources is validated through the crosscheck on various data sources.
Secondary sources of the data typically include:
1. Company reports and publications
2. Government/institutional publications
3. Trade and associations journals
4. Databases such as WTO, OECD, World Bank, and among others.
5. Websites and publications by research agencies
The global breakfast cereal market is segmented on the basis of product type, ingredient type and distribution channel.
Global Breakfast Cereal Market by Product Type
- Ready To Eat Cereals
- Hot Cereals
- Convenience Store
- Independent Retailers
- Specialist Retailers
- Hypermarkets And Supermarkets
- Abbott Nutrition
- Alara Whole Foods Ltd.
- Bobs Red Mill Natural Foods Inc.
- Carman's Fine Foods
- Bagrrys India Ltd.
- General Mills, Inc.
- Kellogg Company
- Marico Limited
- Nestlé S.A.
- Pepsico, Inc.
1. Comprehensive analysis of global as well as regional markets of breakfast cereal market.
2. Complete coverage of all the segments in breakfast cereal market to analyze the trends, developments in the global market and forecast of market size up to 2024.
3. Comprehensive analysis of the companies operating in global breakfast cereal market. The company profile includes analysis of product portfolio, revenue, SWOT analysis and latest developments of the company.
4. Growth Matrix presents analysis of the product segments and geographies that market players should focus to invest, consolidate, expand and/or diversify.
1.1. Report Description
1.2. Research Methods
1.3. Research Approaches
2. Executive Summary
3. Global Breakfast Cereal Market Overview
3.2. Market Dynamics
3.3. Porter's Five Forces Analysis
3.4. Growth Matrix Analysis
3.5. Competitive Landscape in the Global Breakfast Cereal Market
4. Global Breakfast Cereal Market by Product Type
4.1. Ready To Eat Cereals
4.2. Hot Cereals
5. Global Breakfast Cereal Market by Ingredient Type
6. Global Breakfast Cereal Market by Distribution Channel
6.1. Convenience Store
6.3. Independent Retailers
6.4. Specialist Retailers
6.5. Hypermarkets And Supermarkets
7. Global Breakfast Cereal Market by Region 2018-2024
7.1. North America
7.1.1. North America Breakfast Cereal Market by Product Type
7.1.2. North America Breakfast Cereal Market by Ingredient Type
7.1.3. North America Breakfast Cereal Market by Distribution Channel
7.1.4. North America Breakfast Cereal Market by Country
7.2.1. Europe Breakfast Cereal Market by Product Type
7.2.2. Europe Breakfast Cereal Market by Ingredient Type
7.2.3. Europe Breakfast Cereal Market by Distribution Channel
7.2.4. Europe Breakfast Cereal Market by Country
7.3.1. Asia-Pacific Breakfast Cereal Market by Product Type
7.3.2. Asia-Pacific Breakfast Cereal Market by Ingredient Type
7.3.3. Asia-Pacific Breakfast Cereal Market by Distribution Channel
7.3.4. Asia-Pacific Breakfast Cereal Market by Country
7.4.1. RoW Breakfast Cereal Market by Product Type
7.4.2. RoW Breakfast Cereal Market by Ingredient Type
7.4.3. RoW Breakfast Cereal Market by Distribution Channel
7.4.4. RoW Breakfast Cereal Market by Sub-region
8. Company Covered
8.1. Abbott Nutrition
8.2. Alara Whole Foods Ltd.
8.3. Bobs Red Mill Natural Foods Inc.
8.4. Carman's Fine Foods
8.5. Bagrrys India Ltd.
8.6. General Mills, Inc.
8.7. Kellogg Company
8.8. Marico Limited
8.9. Nestlé S.a.
8.10. Pepsico, Inc.